Margo Farley Email & Phone Number

United States

Managed the data strategy for Facebook, Instagram, Oculus, and WhatsApp with a focus on compliance, data protection, and data integrity. Monitored the data permissions infrastructure, assisted with FTC audits, identified opportunities to improve security, and collaborated with internal teams to meet evolving business needs.► Led a team of 4 individuals and served as the SME for data integrity strategy► Defined the sales enablement and data strategy roadmap that supports over 536K developers and 354K apps► Led a program for data tooling, governance, and visualization for sales strategy that impacted 2.6B monthly users and $781M in revenues► Met 100% of all FTC obligations and challenged the team to work with a focus on quality, security, and privacy► Directed a project to simplify data visualization and combine data tables, improving client response times by 50%► Guided a global client research study, resulting in product feature development that impacted 500K+developers,the revamp of a critical client support process,and updates to platform policy► Trained over 6,000 individuals on best practices for data compliance, tools, and policy

Developed and launched of a global, internal, go-to-market strategy to optimize data protection and ensure compliance for all Facebook and Instagram products within the Partnerships division. Consulted on new internal tools, ad-hoc data requests from clients, and public-facing product features.► Served as the global point-of-contact for guidance on policy complaint discussions, accuracy benchmarking, growth strategies, and new product features in Instagram, Facebook, and WhatsApp► Monitored data permissions infrastructure and governance that impacted over 3K employees► Led the data integrity review of partner-facing metrics globally by verifying accuracy, PII removal, and compliance► Oversaw data governance developments and data integrity updates with attention to detail► Supported the FTC audit and presented updates to sales, engineering, privacy, and leadership teams

Greater New York City Area

Overhauled the digital marketing strategy to maximize brand awareness, expand engagement, and drive significant growth. Created dashboards for effective data visualizations and supported sales enablement in the highly competitive financial services industry.► Managed the digital strategy for webcast and portfolio insights tools for 100K client advisors► Handled A/B testing and used insights to continuously improve planning efforts, including the forecasting of 75% of investment conversions from portfolio manager online activity► Leveraged learnings for best practices within marketing as well as sales/CRM integration to boost conversions► Automated the digital journey for clients and achieved a best-in-class email engagement open rate of 20%► Presented results of current initiatives to the CMO, Head of Sales, and Asset Management Lead to support decision making and help leadership make changes to enhance results

Designed a game-changing SEO strategy for digital presence and website, and handled all analytics to support the new strategy. Held responsibility for asset management sector for the Americas with oversight over potential fintech/big data partnerships and digital strategy.► Oversaw the complete digital strategy for the ETF business valued at $18B in AUM► Prioritized and managed 5 major projects on a global scale► Organized workflows across several departments to align the digital strategy and overall portfoliomanagement, as well as improve the client experience► Spearheaded 5 major global initiatives, including the successful launch of a password protected area as well as a redesign of the Asset Management U.S. website

Delivered research services focusing on technology and telecommunication for clients in the financial and consulting industries by working with attention to detail and a focus on deadline management.► Handled primary research services for 200 hedge funds, private equity firms, and management consulting firms► Regularly exceeded commissions goals by at least 20%► Developed and strengthened relationships with executives from a network of 100K experts to speed up conversion rates with clients by up to 50%► Prioritized and oversaw 15 time-sensitive project requests that were centered on enhancing client relations

Master Of Science - Ms, Data Science & Ai

Business Of Ai

Artificial Intelligence: Business Strategies And Applications

Bachelor Of Arts - Ba, Economics

Activities and Societies: Pi Beta Phi SKEMA Global Training Initiative

Study Abroad

Study Abroad, English Literature