Margaret Snyder Email & Phone Number

West Bend, Wisconsin, United States

Waukesha, WI

Milwaukee, WI

Waukesha, WI

Developed marketing tools that ensured written and artistic translation of brand guidelines for GE Healthcare’s global Magnetic Resonance business using outside agencies and GE’s internal resources. Also served as editor of SIGNA Pulse, GE's public-facing Magnetic Resonance magazine. Also, wrote creative scripts for trade show tours, live demos and sales.

Wrote copy for web sites, print ads, email campaigns and radio advertising. Created concepts for advertising campaigns. Clients included Milwaukee Area advertising agencies. Also wrote original manuscripts for children’s storybooks based on licensed characters for major publishing companies.

Wrote copy for PGI Inc., a manufacturer of protective fire-fighting clothing based in Green Lake, WI. Created names for new products, branded existing lines of apparel, wrote copy for new Web site, and attended trade shows to promote the brand.

Developed concepts with art team and wrote ad, brochure, Web copy and video scripts for Avicom’s diverse client base. Clients included GE Healthcare, CUNA Mutual, Honeywell, AirStrip Technologies, M&I Bank, Bosch Automotive, and Kinatader Masonry

Brookfield, WI

Managed editorial staff and editorial content of Western Publishing’s Sound Storybook line featuring licensed properties such as Mickey and Friends, Disney movie titles, Barbie, Precious Moments, Batman, Star Wars, Looney Tunes, Sesame Street, Power Rangers, Barney and more. Concepted new products and titles. Maintained and furthered licensor relationships.

Racine, WI

Wrote, reviewed, and edited children’s activity book manuscripts for licensed properties. Wrote copy for product packaging, marketing materials, and catalogs. Conducted creative brainstorming sessions and monitored focus groups for product testing.

Milwaukee, WI

Managed editorial staff and editorial content of national magazine devoted to helping small business owners with operations from 1-100 employees. Created editorial calendar in tandem with advertising staff. Worked jointly with design department on article layouts, cover photos and cover lines.

Ba, Mass Communication - Public Relations

Education record

Honed Spanish-speaking skills while finishing UW coursework.