Margot Chi Email & Phone Number

Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Managed all aspects of projects and coordinated project inputs, including finalizing questionnaires and providing guidance on survey logic and quotas to fieldwork suppliers; successfully spearheaded multiple projects in different design and analysis stages simultaneously in a fast-paced environment. - Leveraged NIQ solutions for studies including CPG.

Greater Toronto Area, Canada

- Participated in questionnaire revisions and prioritization of report follow-ups by attending client meetings and dealing with client requests; prepared reports focused on research objectives and clients’ needs with compelling data visualizations used by senior management and company-wide.- Mentored new analysts and delivered training on various research.

Greater Toronto Area, Canada

Served as a lead analyst on project fronts responsible for analyzing survey results, creating cross tables, and charting data into templated reports for a wide range of studies, including CPG packaging design, usage & attitude studies, and shopper path to purchase; executed and delivered client projects resulted in improved client satisfaction and.

Milan, Lombardy, Italy

• Researched beer market trend and consumer buying behavior in Italy and generated 3 buyer personas
• Recruited and interviewed 3 typical buyers to map out the customer path to purchase journey, and to identify purchase triggers and influence points pre-store and in-store
• Conducted cost analysis, successfully delivered an omnichannel marketing strategy and in-store merchandising and promotion plan on budget; the newly proposed marketing concept received well with an 86% consumer.

Milan, Lombardy, Italy

• Worked closely with L'Oréal marketing, sales, and channel customers to understand the historical sales performance, brand penetration in distribution channels, challenges in product distribution and customer (Salon).
• Sized the market for Professional Haircare products in Salons to assess the opportunities and determined sales target
• Developed a bundle pack promotion plan and a subscription-based strategy to optimize sales performance via social media and influencer marketing

Milan, Lombardy, Italy

• Designed a survey targeting Gen-Z and analyzed survey data using excel to map out brand perceptions, discover key purchase considerations and attitudes towards fashion & apparel brands; as well as understand their.
• Conducted competitor benchmarking analysis around digital marketing, human resources, physical store experience, and marketing campaign
• Developed a strategy and execution plan and brand campaign to grow business with Gen-Z consumers using gamification and user-generated content to deliver a “Young and Free” brand image and to engage young consumers.
• Presented the strategic recommendations to Ralph Lauren marketing executives and won 1st place out of 12 teams

Toronto, Canada Area

• Initiated and launched an e-learning program for modeling training with innovative contents and on-going optimization based on customer feedback; resulted in an increased enrollment by 40% during the global pandemic
• Led a team of 10 in organizing an international Modelling competition for a consecutive 3 years with 100+ contestants, including coordination with multiple stakeholders, negotiation on priorities and dependencies, and.
• Created marketing collateral and other social media content for branding, service offering, customer WOM, and other marketing promotions
• Developed an integrated marketing initiatives to leverage social media, events, community, and PR/Media partners for marketing communications
• Maintained a healthy CRM program achieving 80% customer retention and 90% recommendation
• Hired and managed junior marketing people and teachers to support the business growth

Hanoi, Vietnam

• Conducted employee engagement survey with eNPS and identified two employee segments with differentiated engagement strategies
• Developed employee pairing and mentoring program and bi-weekly check-in to offer and collect feedback and to incentivize good business ideas
• Designed a mobile application to help with the speed and accuracy of information exchange including tracking work progress, scheduling classes, and event notification

China

• Engaged clients through face-to-face consultations by analyzing customer transaction history and recommending products better suited to financial needs; efforts contributed to the branch’s regional performance.
• Marketed new financial products effectively through cold calling and innovative social media promoting using specific marketing strategies such as “low-ball”; increased branch sales significantly.

Toronto, Canada Area

• Developed and maintained relationships with local committees overseas through interpersonal networking and effective communication; increased participants’ matching rate and ensured a memorable oversea experience.
• Facilitated cross-cultural workshops in Budapest with a diverse group of participants by delivering presentations and engaging in class discussions; enhanced students’ understanding of different cultures and global.

Master Of Science In Management, International Business, 3.7/4

Master'S Degree, International Management

Academic Exchange, International Management

Bachelor Of Commerce - Bcom, Finance, General, 7.17/9

Academic Exchange, Finance And Financial Management Services