Mari G. Email & Phone Number

Canada

Brooklyn, New York, United States

San Francisco, California, United States

o Generation of bold marketing campaigns to differentiate, drive traffic, engagement, andprospects that deliver sales and retain customerso Translate marketing objectives into results-driven inspiring omni-channel content thatfocuses on storytelling.o Developing customized plans and strategies which understand the different audiencesand personas with the underpinning research and data.o Collaborating across business functions, including academic, partnerships, corporate,and enrollment to deliver an effective content marketing strategy and editorial plan tomeet the business and marketing objectives with a fantastic ROIo Leading our thought leadership content initiative where we invite health leaders andother related executives from the U.S. to share their insights via webinars, podcasts,blogs.o Moderating user-generated content and engaging with industry leaders and thehealthcare community.o Developing and managing editorial calendars and organization workflowso Working across various business functions and with our Executive Leadership team tobuild a thought leadership strategy to extend our reach

o Develops strategies and tactical plans for the deployment of content supporting the MS Society’s revenue campaigns, government relations and advocacy campaigns and programs and services activitieso Delivers content and drives engagement on social media by creating and adapting MS Society key messaging for a social media audience and guiding the conversation on MS Society social media channelso Provide leadership within the marketing and communications team to measure content performance, and research ways to help the MS Society meet content goals and objectiveso Leads the direction of content strategy by writing blog content, developing scripts and storyboards for videos, and gathering stories and visuals from people in an online spaceo Acts as internal point of contact for MS Society fundraising, development, research, government relations, and P&S staff when connecting brand advocates to various campaignso Acts as the social media response lead on the crisis communications team and makes recommendations for response on social channelso Manages social media response for issues management and stakeholder concerns in collaboration with the reputation management teamo Works with the media relations team to monitor and coordinate media responses on social media channelso Engages in two-way conversations on social media, via monitoring of channels and creative ways to engage with audienceso Creates written content supported by strong visuals, for various media as assignedo Creates and edits content for MS Canada and the MS Society Impact Reporto Finds curated content that fits within overarching MS Society content/digital strategies, and based on brand advocate strategyo Develops content for various marketing and communications projects, and advises on best ways to transform storytelling content for e-marketing initiativeso Independently identifies news, topics, trends, developments and resources to support content creation

Social Mediao Monitored, curated and scheduled social media content on Sprout Socialo Created engaging posts through Facebook, Instagram, Twitter, Snapchat and LinkedIn to drive traffic to social media channels o Assisted the team in growing organization’s social accounts in an 8-month period (Facebook: +7116 likes, Instagram: +8808 followers, Twitter: 1791 followers, LinkedIn: 8653 followers) o Executed social media strategies by creating live content on various channels, reaching up to 11,453 viewers on a single initiative o Analyzed social media metrics to measure corporate and PR goalso Conducted social media takeovers on organization's channels to encourage audience engagement and increase reach

Media Relationso Wrote and edited press releases, pitches, articles, online content pieces, advertorials and more through organization's voiceo Wrote stories for local publications to represent the organization in a positive mannero Used media monitoring system (Meltwater) to track daily media coverage on institution's mentions, as well as industry newso Produced weekly internal newsletter detailing organization's media coverageo Assisted in pitching and securing media coverage on local print outletsSocial Mediao Moderated, created and scheduled social media content on Sprout Socialo Assisted in carrying out social media strategies through creating live content on various platformsPublic Speaking/Speech Writingo Assisted the valedictorians during convocation through speech trainingo Edited valedictory addresses prior to convocation

York University

Bachelor’S Degree, Professional Writing And Political Science (Honours)

Honours Post Graduate Certificate, Public Relations And Corporate Communications

Semester 1: CCM701 Writing for Public Relations Practitioners I CCM707 Digital and Social Media CCM708 Public Relations Management.