Maria Carter Email and Phone Number

• Coach respective franchise owners (advisors) on new tools and strategies while focusing on engagement and revenue growth and opportunities.• Conduct ongoing business reviews, communicate sales trends, new business initiatives, promotional offers, and other information that will assist in growing the business.• Provide ongoing webinar series aimed at training advisors on proprietary tools and programs available to help build their business.• Assist with updating training documents and internal website material to ensure the accuracy of the content.• Based on franchise business needs, recommend a marketing plan that will help their business grow and align with Cruise Planners Home Office goals and strategies. Discuss marketing opportunities available.• Work closely with marketing team and utilize existing proprietary tools to ensure franchisee is aware of upcoming marketing opportunities including direct mail pieces, vendor tool kits and exclusive sales.• Assist advisors in developing group business or building upon the advisor’s client data base to generate or increase revenue opportunities.• Manage Regional FB Pages and keep franchise owners engaged and informed of supplier updates, best practices, new promotions, etc.• Answer incoming calls and email inquiries, providing assistance as needed.

Responsible for the management of current CRM including the recommendation and research of new CRM and ways to optimize current CRM.• Performance and effective use of CRM tools including capturing customer data, effective communication.• Coach Sales and BC Teams on best practices including reviewing sales leads and sale opportunities.• Work with the Marketing Manager and Dealership Managers to launch and manage marketing campaigns.• Ensure all departments remain compliant with relevant regulations.• Perform regular audits measuring performance and compliance of customer communications.• Follow up with managers on findings and recommendations.• Develop, Coach, and provide training to CRM managers on effective use of CRM tools and understanding of compliance.• Develop and implement process for maintaining clean & compliant customer databases. (Ex: ensure internal do-not-call lists are applied across multiple databases and matching deals with customer profiles).• Review all standardized marketing templates to ensure compliance with advertising regulations that are sent to customers via email and text.• Enforce policies relating to compliance with TCPA, DNC, and CAN-SPAM rules and regulations.

Responsible for the implementation and Q&A of the hotel only booking engine for Travel Agents and new CRM system. Implement the use of multiple time-saving software to better assist all departments. Assist on the design and implementation of a new hotel only booking engine for Travel Agents. Oversee and mentor the Customer Service Team Work closely with hotel wholesalers and OTAs to ensure best prices. Attend Trade Shows and in-person meetings with top Host agencies to sell ezBOOKPro. Implemented and customized new CRM to be used company-wide (Claitysoft) Train, maintain and make changes as needed to CRM including customized reporting by department. Implemented and customized Monday.com to be used company-wide as a communication and process tracker across all departments. Organize and host our 3-day Company Yearly meeting including all inter-dept meeting scheduling, after-hours activities hotel accommodations, company award dinner for 30 employees. Act as HR liaison, responsible for timekeeping, benefit enrollment, position descriptions, employee processing and coordination of yearly employee evaluations. Implemented Uattend to manage time tracking for the company. Set up and administer yearly review process for all employees on Trakstar.

Responsible for maximizing revenue/profit and developing strong partner hotel relationships in assigned markets and be an integral part of the team that makes inventory, pricing and merchandising decisions for the market.•Establish, maintain and negotiate supplier relationships with hotel properties, hotel management companies and chains,•Provide hotel suppliers with opportunities within Orbitz Worldwide (Orbitz, Cheap Tickets, Ebookers, HotelClub and Rates to go).•Support hotel suppliers in managing inventory as per targets for room nights,•Negotiate and secure market promotions that drive occupancy and revenue•Analyze contracts, rate and inventory reports to gain in-depth understanding of hotel suppliers in assigned markets. Execute pricing and load contracts.•Implement rate/inventory revisions, train hotel on usage of property maintenance Extranet,•Conduct weekly competitive analysis for market, and address issues with hotels for rate/inventory compliant.•Conduct supplier evaluations, and provide meaningful reporting to partners at the property level •Monitor, evaluate, and report on individual accounts and markets progress toward achieving weekly, monthly, annual targets,•Understand key market demand periods, know destination trends, create/maintain event calendars for key markets, and plan courses of action required to meet supply, demand, and necessary sales,•Monitor fulfillment performance by hotel suppliers and address any problems or concerns•Introduce, provide qualified leads and initiate joint sales calls with Partner Marketing.•Deliver Presentations detailing Orbitz Worldwide brands as well as key initiatives to partners to drive performance•Partner with Implementation group to address content or technical issues•Develop and maintain Visitor and Convention Bureau and other relationships for assigned market as necessary.

• Responsible for the design, implementation and administration of yearly passenger and tour sales gross and net margin budgets by month, destination and booking distribution channel for Delta Vacations, Continental Airline Vacations and Future Vacations.• Destination Manager for Central and South America product inclusive of hotels, tours, ground transportation.• Develop and disseminate ad-hoc analysis of business trends and marketing performance campaigns.• Analyze monthly financial results for pricing/cost adjustments.• Served as liaison to Executive team to assure sales and margins met annual goals• Manage the Audit and Inventory departments; assist with hotel and features contract interpretation. Oversee rate loading process for new hotel, features, and ground transportation.• Monitor rate shopping process to ensure product competitiveness.• Develop and ensure the accuracy of daily, weekly, monthly ad-hoc reports prepared by the Business Analysts for company wide distribution.• Make sales adjustment recommendations based on competitive analysis.• Manage the rates fulfillment area, assist with rate issues, verify the accuracy of promotions and act as liaison with the Rates Fulfillment Department and various Brands.• Approve the sales price and net margin of all Group Department bookings• Manage bi-weekly commission compensation program for all sales associates.

Responsible for the creation of monthly financial results.Managed payroll function and Human Resource issues.Assisted with the accounts payable functions.