ASYMM Digital is a full-service digital marketing agency that provides media strategy, planning and buying services for arts and entertainment organizations in North America. We specialize in development, ticketing and education campaigns for non-profit, live events, arts and entertainment organizations.Our team boasts over 25 years of digital marketing experience, with 16 years of experience in the arts space, having served over 160 arts organizations in our tenure. This unique blend of digital marketing expertise and non-profit experience provides our clients with a customized, well-informed, full-funnel media plan that keeps their industry specific challenges and opportunities at the forefront of the marketing strategy we provide.

Responsible for social thought leadership across MogoARTS business, as well as management and mentorship of Media Activation team. Lead social efforts, driving innovation and product development on social channels and oversight of client campaign execution across Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. - Provide expert-level strategy across the organization, leading the development and up-leveling of MogoARTS Social tactics and manage the roll-out of new product offerings- Collaborate with cross discipline client account teams to develop fully integrated social strategy and provide insights pertaining to campaign performance- Management of build, optimization, and strategic recommendations for enterprise partners, working diligently to ensure campaigns meet outlined KPIs and business objectives- Identify opportunities and develop processes to improve the internal workflow and client experience- Participate in technical strategy development, including testing, feature development and implementation of vetted strategies- Work with the team to lead account conversations with internal partners and external stakeholders to evaluate account health, performance, and develop short and long term client services strategies to best support account portfolio- Support leadership in key business decisions and projects to help support the team and a changing business landscape

Oversaw PPC department, acting as the agency subject matter expert on Paid Search and Social Advertising. Responsible for supporting all related product and strategy initiatives, campaign fulfillment and growth, and management of PPC team.

Support online advertising campaigns across Google, Yahoo, Bing and Facebook. Responsible for developing and maintaining expert-level search and Facebook Advertising knowledge in order to provide service and strategy support on multiple accounts, across different verticals, facilitating client campaign success.

Project manage digital advertising campaigns including build, launch execution, reporting and ongoing optimization establish and maintain long term client relationships and manage all aspects of complex, integrated digital marketing campaigns.

Optimized organic Web presence through content, local directories, social media marketing, and reputation management to build brand awareness and get leads.• Developed organic SEO strategy for clients’ business goals and objectives• Managed an account load of 80+ SMBs• Optimized organic Web presence through content, local directories, social media marketing, and reputation management to build brand awareness and get leads• Analyzed and reported SEO trends, consulted with clients about tactics and results generated by campaign• Claimed and optimized social presence on Twitter, Facebook, YouTube and Google+• Posted share-worthy content, created and monitored engagement across social platforms

• Managed and edited blog and social media posts on a daily to weekly basis via Facebook, Twitter and WordPress; gained 40% increase in followers• Participated in networking events to assist in promoting sales and marketing strategies to potential customers • Provided administrative support for new business development

• Generated traffic for Facebook and Twitter accounts• Managed B&GC of West Alabama website • Designed B&GC media collateral for donors• Designed and distributed promotional flyers to recruit student volunteers at UA • Fulfilled volunteer quota within 3 month period • Conducted market research of local and national Clubs to enhance productivity and gain positive community feedback

• Supervised 10-person team for document management system implementation• Completed project 30% under budget by improving labor efficiencies and reducing time on client site• Coordinated technology requirements for project reporting • Provided on site client communication through project meetings and daily status inquiries