As the Marketing Manager at FoxyApps, I lead marketing strategies to drive user acquisition and enhance brand visibility within the mobile app industry. I oversee the planning and execution of digital campaigns across social media, email, and paid channels, ensuring they align with our product launches and feature updates. I collaborate closely with the product and development teams to synchronize marketing efforts with app improvements. Additionally, I analyze campaign performance, optimize strategies based on insights, and manage a content calendar to engage and retain users. My work helps grow FoxyApps' user base and strengthen its position in the market.

As the Marketing Manager at Pod Fan, I led all marketing efforts to grow the platform and increase user engagement. I developed and executed digital marketing strategies, managed social media channels, and created content tailored to podcast creators and their audiences. I collaborated with cross-functional teams to align marketing campaigns with product development and sales objectives. Additionally, I analyzed campaign performance data and adjusted strategies to optimize brand visibility and platform growth, helping Pod Fan establish itself as a leading podcast platform.

As an Agile Coach at IBM, I guided teams and departments in adopting agile practices to enhance productivity, collaboration, and delivery efficiency. I facilitated workshops and training sessions, coached teams through agile frameworks like Scrum and Kanban, and supported leadership in fostering a culture of continuous improvement. I worked closely with cross-functional teams to ensure agile principles were integrated into their daily workflows, helping to streamline project delivery and improve overall performance. Additionally, I monitored progress, provided feedback, and helped remove impediments, contributing to IBM’s commitment to agile transformation across the organization.