Maria Gulick Email & Phone Number

Pittsburgh, Pennsylvania, United States

Pittsburgh, Pennsylvania, United States

*Managed content strategy team with supervisor responsibility of three direct reports.*Supported Enterprise Change consultants and project sponsors/leaders by overseeing the creation of communication plans to successfully implement change across the organization.*Responsible for the content strategy and integrity of internal thinkUP and Enterprise Change microsite and all thinkUP internal branding and communications, including overseeing our thinkUP weekly internal blog. *Created a partnership with internal communications and our outside consultant agency, Lumevity, ensuring thinkUP messaging is consistent and clear across all internal channels and departments. *Created a strategic content calendar that includes all thinkUP and Enterprise Change communications for 2022.

NOTE: As of Jan. 1, 2021, CarepathRx acquired the management services organization responsible for the operational and strategic management of Chartwell Pennsylvania, LP.*Managed marketing team with supervisor responsibility of direct reports and freelance designers.*Led team in strategizing, organizing, and executing marketing/sales campaigns, working closely with internal and external stakeholders, employees, and vendors to ensure consistency in concept and brand, clinical accuracy, and proper routing of approvals.*Acted as team lead for sales reporting, including learning and rolling out Microsoft® Power BI as a new platform for reporting.*Aided in the successful transition of Chartwell to CarepathRx by closely collaborating with C-Suite-level executives and Human Resources, creating e-mail communications, FAQs, and presentations that guided employees through acquisition.

Oakdale, Pa

*Supported the 241% increase in Chartwell net profits by leading marketing/communications efforts through development of strategic marketing campaigns, increased social media presence, patient education collateral, and targeted physician/liaison e-mail and direct mail marketing.*Developed and maintained relationships with key stakeholders within Chartwell, in addition to forming and maintaining vendor, corporate and media contacts through project planning calls, round tables, and approval meetings.*Assisted in strategizing and implementing marketing campaigns, including writing content, overseeing design concepts, editing, and routing approvals of all marketing communication materials (direct mail, web content, B2B, B2C, e-mail blasts, press releases, video scripts, social media posts) to aid in the rapid growth of company.*Coordinated sponsored events, managed logistics of community involvement, and organized volunteers for said sponsorships.

Greater Pittsburgh Area

*Coordinated marketing activities from merchandising and advertising to brand development and product launches and functioned as a key contact to the sales force, acting as a liaison between Sales and Marketing to assist in hitting short and long-term sales/marketing goals.* Created Chartwell YouTube channel to house new instructional Patient Education videos* Wrote published continuing education National Home Infusion Association (NHIA) magazine article: Ensuring Quality and Safety: The Future of IV Compounding Through Automation Technology * Collaborated closely with supervisor to assist in incorporating Chartwell into the UPMC Community Pharmacies realm by creating marketing/comm collateral tailored to Community Pharmacy audience.

Coraopolis, Pennsylvania, United States

*Led efforts to align key stakeholders for planning and execution of all Marketing vehicles including: Tabs, ROPs, In-Store Handouts, Direct Mail, Catalogs, Magazine Ads, Email, Digital Banner Ads, Broadcast TV, and Radio and served as a Team Captain by ensuring that information from all CBUs is complete for assigned projects.*Assumed responsibility for the integrity of all advertised items by reviewing all product and copy content and leading the review process with all levels of Merchandising from Assistant Buyer to GMM. *Ensured regional relevance by optimizing product and copy versions for each printed Tab based on market-specific needs. Additional efforts included managing print and issue dates of Catalogs and other Direct Mail based on seasonal set dates, hunting seasons, weather patterns, and customer shopping behavior.*Understood designated business categories and sales trends and monitored relevant Marketing executions. Recommended and executed marketing response through appropriate channels (Text / Receipt Message, e-mail, Social, and In-store handouts) when business needs dictated.*Directed weekly advertising and turn-in meetings and prepared required documentation for said meetings that were utilized to lead both business and creative discussions.

Coraopolis, Pennsylvania, United States

*Proofread all marketing content for errors in spelling, grammar, price, product name, and description for footwear, apparel, and team sports departments within Tabs, ROPs, In-Store Handouts, Direct Mail, Text/ Receipt Messages, Catalogs, Magazine Ads, E-mail, Digital Banner Ads, Broadcast TV, and Radio.*Assisted Content Specialists with daily and weekly content duties, including writing copy for seasonal Catalogs and weekly Tabs.

Cambridge, Massachusetts

*Assisted three editors with daily project management tasks and procedures, including the development and delivery of manuscripts.*Kept authors and technical reviewers on target with chapter submissions and deadlines by regular communication and project management. *Co-edited manuscripts and managed 30+ manuscripts in development at a given time.

Cambridge, Massachusetts

*Assisted Editorial team, Royalty department and Payments department with payment invoices and advance payment requests for authors and technical reviewers. *Worked closely with O’Reilly and Microsoft® Press’s Legal team in constructing and sending out book contracts for authors and technical reviewers.

*Regularly updated SafeNet’s website and other marketing materials, including monthly internal newsletter.*Assisted in organizing four major fundraising events in the city of Erie.*Wrote “Ask” letters for donation requests and news releases for organization’s upcoming events. *Edited internal documents for Public Relations and Legal departments.

Erie, Pennsylvania Area

*Conducted interviews and wrote Feature stories

Erie, Pennsylvania Area

*Conducted interviews and wrote Feature stories*Assigned stories to staff writers*Edited stories*Designed pages for layout using QuarkXPress 8