Lead designer for Peloton's digital app. Exciting new features coming soon ✨

Acquired by Reward Gateway Spring 2022Led the design of MoveSpring's enterprise wellness platform from the ground up. Product includes end user mobile & web apps as well as an Admin Center web app. Worked closely with founders on developing product strategy, pitching key clients and responding to market shifts. Successfully pivoted company from event-based transactional revenue to annualized SaaS platform that was profitable within 2 years of launch. Rapidly growing with over 3K clients and 1M users.

Created a conversational research tool to uncover silent supporters and critical community feedback during the real estate development process.

Introduced data-driven design and UX practices to the studio's services and work. Conducted usability tests, client workshops, and user research studies. Redesigned e-commerce sites for a charitable snack company and furniture rental service. Relied heavily on site analytics to understand and streamline the user flows to optimize for conversions and basket size. Helped Google Fiber optimize their customer acquisition and service experience. Contributed to variety of branding workshops and projects for clients including Glassdoor.

Analyzed and optimized digital media performance for MillerCoors, Boeing and Serta. Automated and standardized an ad hoc, manual data collection process. Created a centralized database and series of automated dashboards for clients. Transformed the digital media buying process across clients and agency, to purchase digital media on verifiable metrics that better align to client KPIs.

Experience in digital, traditional and local media planning across the MillerCoors and Boeing accounts.

As a part of a seven person marketing team, I competed against other students to best answer an assigned client charge: to reinvent, reignite, and re-imagine one of Hasbro's 25-year-old board games. Our re-branding strategy made the game relevant to today's consumers, strengthened the brand equity among it's weakest markets, and de-seasonalized the product's traditional sales and usage limitations. To answer the charge, we developed a full prototype with original game design and packaging. We also assembled an immersive promotional campaign and created an innovative and non-traditional distribution plan to bring the product to market. After pitching our product to a panel of Hasbro executives, my team was awarded first place for the successful execution of a risky brand transformation and for best answering their initial charge.