− Served as Lead on GAP-licensed baby gear category & product launch− Engineered original designs for stroller add-ons, including insect net covers & seat inserts under Gap− Created Disney and Jeep-licensed designs for specific retailers such as Target, Wal-Mart & Amazon− Developed prints and textiles for private label, bassinets, bedding collections, and storage options− Led and managed team of graphic designers based on forecasting, planning, and sales data− Partnered with marketing team to deliver prints based on trends and market insights− Communicated with factories regarding sample tracking, product development, and color palettes− Created and delivered trend presentations, highlighting key styles within particular markets − Conducted market research and wrote market analysis reports for review by superiors − Attended textile events and turnkeyed insight gained to staff while applying knowledge to designs

− Partnered with Design Director and VP of Design to create designs specific to individual retailer’s needs, including Macy’s, Meijer, JCPenney, Bealls, Burlington, Kohls, and Walmart− Created designs for tops, coordinated separates, activewear, outerwear, and seasonal pieces− Constructed and demonstrated trend presentations, rigging samples, and stylizing outfit boards− Handled cut and sew knits and woven materials such as pongee, tencil, twill, and denim− Analyzed trends from overseas shopping trips, WGSN, and Fashion Snoops forecasting services − Collaborated with graphic designers and VP of Design to create original flip sequin designs

Accountable for design from color and concept through production samples. Oversaw, trained and evaluated 10 member team, including designers, tech designers, and graphic artists. Liaised with technical and production teams to approve fit samples and ensure product quality. Coordinated with sales and planning teams to improve Company understanding of consumers. Shopped competitors locally and overseas to identify trends. Created and delivered trend presentations to Walmart twice each year. Communicated daily with sample factories regarding sample yardage, sample status and trim sourcing. Sketched designs. Provided hands-on coaching and direction to team members. Covered work for absent team members when needed.