Maria Paschalidou Email & Phone Number

United Kingdom

• Setting up and managing demand generation campaigns across paid media platforms (Facebook, Linkedin, Tiktok, Google Search, Display and Youtube), resulting in 55% increase in the number of leads
• Optimising campaigns using a combination of bid and budget management, audience targeting, structural and ad optimisation
• Managing A/B testing and conversion rate optimisation
• Day-to-day management of client accounts, including reporting on the performance of the campaigns, budget allocation to optimise campaigns and keeping record of finances and invoices
• Carrying out market research to assist with strategy development for each client
• Monitoring client results and delivery against forecast and providing clear strategic direction on how to improve performance

Warrington, England, United Kingdom

• Overseeing, coordinating and leading the marketing team
• Setting up, launching and optimising paid campaigns across multiple paid platforms, to maximise results, drive volume and hit targets, with a main focus on CPA
• Successfully developing marketing strategies to generate £5m worth of investors in 5 weeks time.
• Using data driven insights to quickly iterate and methodically improve results day on day
• Managing budget spend across all marketing activities

Warrington, England, United Kingdom

• Delivering campaigns across a variety of paid channels, such as Facebook, Linkedin, Google Search, Display and Youtube, to generate high quality prospects at the lowest cost, resulting in a 300% increase in leads with.
• Conducting market and competitors research to develop marketing strategies and plans
• Using analytics to measure and optimise performance of both paid and organic campaigns
• Successfully launching a property investment app, with over 600 weekly downloads
• Creating weekly and monthly marketing plans and reports
• Setting up and overseeing marketing automation processes

London, United Kingdom

• Conducting in-depth keyword and competitor research and audience targeting
• Developing paid media campaigns on Facebook, Linkedin and Google Search and Display, resulting in a 120% increase in sales
• Monitoring and reporting performance of e-commerce shop
• Day-on-day management of social media accounts, paid campaigns and promotions, generating a 244% increase in website visits
• Reviewing and optimising website content
• Maintaining knowledge of industry best practices and new technologies

London, United Kingdom

Monitor Google Analytics performance and analyze data, Daily management and execution of all social media content (Facebook, LinkedIn, Twitter), Copywriting

Groningen Area, Netherlands

• Creating, executing and optimising paid social campaigns on Facebook, Linkedin and Twitter
• Analysing and identifying audiences
• Budget management
• Monitoring performance and reporting data of paid campaigns and organic social media activity
• Daily management of social media accounts

Master'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Economics