Maria Plotnikova Email & Phone Number

Moscow, Moscow City, Russia

Reporting to BU Head, Immunology and Neuroscience• Leading the full cycle go-to-market launch of Novartis TOP-3 priority product for Multiple Sclerosis.• Market potential and marketplace evaluation, strategical business case submission to the regional headquarter.• Business insights and market research’s intelligence.• Cross-functional leadership for commercial launch in Russia, pricing and commercial policy lay-out. • Discovering specific medical niche for the regional budgeting commercial realization together with medical department. • Crisis management in the new geopolitical situation: successful non-promo medical launches for the brand specific thematic (Moscow & St. Peterburg events for 50 people), sales scenarios in the fast-changing environment working out.• Patient awareness (International MS day in the regions), support access (cost-sharing, samples etc.) and digital programs (HCP web page, e-mailing campaign etc.) realization.• Adaptation and local creation of promotional sales materials (Ipad Veeva e-detailer, non-promo image and visualization creation, print promo materials).• Federal events organization (exhibition stand and material, brand symposiums etc.).• Non-promo PR campaign leader (brand related articles, video interview in the Tier-1 mass media with federal opinion leaders).• P&L supervising and full financial cycle of planning and forecasting, responsible for the marketing budget and initiatives ROI.• Supply chain forecasting: sell-in and sell-out planning.• Close collaboration to sales and market access team. Business process optimization and simplification.• Engineering patient organization partnership programs (digital projects, conferences participation)• Indirect people management and talent growth of junior marketing specialist.

Moscow, Moscow City, Russia

The Disease Area Customer Lead is a senior marketing role in the WomenHealth Franchise, Oncology.As the DACL spending a significant proportion of time in the field interactingwith customers and the cross-functional field team to provide coaching/mentoring on therapeutic area and strategy execution.• Gathering first hand insights through customer interactions with field staff.• Synthesizing insights from national/regional/local/customer level perspective.• Providing strategic recommendations to Franchise on strategy and fieldtactics based on insights.• With Marketing, Medical and Market Access leads establishing and coordinatethe tactical field plan of action for KAMs, MSLs, Regional MA associated withFranchise ensuring alignment, coordination, and synergies.• Evaluating impact and effectiveness of field activities on Franchise goals andbring recommendations for adjustments/adaptations based on customer andfield staff feedback.• Providing cross-functional field resourcing recommendations.• Creating positive team dynamics that will encourage the Sales team tooptimize their collaboration.• Assisting the Field team to establish team norms and work solutions tomaximize its effectiveness.• In collaboration with Medical and Market Access colleagues providing cross functionalin-field coaching and training with focus on therapeutic area andstrategic plan execution.• Establishing a Peer-Pod feedback and sharing experience system thatenable a self-managed team to develop a real Speak-up Culture.• With other Market Access and Medical field leading assess productknowledge and training needs for field team, providing necessary workshopsand trainings, giving feedback to Franchise to identify and reinforce field teamlearning/development plans.

Moscow, Russian Federation

Specialty Care business unit reporting to Business Unit Director. • Leading development of annual strategic and monthly operational brand planning in-country, taking into account in-depth understanding of customer and patient needs, country market environment (including competitive intelligence), resource availability and strategy and planning standards. • Leading development, execution, refining of marketing plans to meet sales and market share results, optimizing available resources. • Actively analyse key competitors’ performance and marketplace, identify key measures to assess plan performance at the market, segment, and customer levels, taking into account key drivers of customer and consumer behaviour. • Establish and maintain strong working relationships with key customers and top opinion leaders. Identify and lead execution of key opinion leader’s development program, in support of in-country brand planning. • Ensure cross functional work with strategy and planning brand team, sales, commercial, medical affairs, purchasing and finance departments.• Lead launch activities on the new products (HIV). • Actively take part in developing and implementing the product selling concept. • Digital transformation successful execution via developing and implementing digital year plan, e-reprints' placing, brand web page launch, application creation for payers, e-congresses and online broadcasting performed.

Moscow, Russian Federation

Reporting to Commercial Director MSD Russia • Commercial Alliance management role for two business development deals with the MSD Global Partner and strategic partnership with R-Pharm. • The assignment includes contract management, compliance oversight, governance and performance management, partner relationship management; • Strategic and operational alliance management responsibilities: establishment of the relationship, leading multiply-area complex and cross-divisional tasks with guaranteed execution. • Develop business cases for terms in public segment with R-Pharm. • Alliance Management establishment in Russian subsidiary. • Analyse of existing and create commercial terms in retail according to retail G2N strategy, customize and implement it in CTC Russia. • Trade –marketing instruments creation and implementation according to G2N strategy.• Leading and owning Trade-marketing activities project: the cross – divisional project on the local and regional levels on developing 4 trade-marketing programs. All programs are the pilot for MSD Russia. • Effectively negotiate and align on mutually beneficial solutions with both internal and external stakeholders. • Optimization and simplification of CTC department operational processes with the involvement of cross-functional team. • Leading, driving and ownership of the assigned projects (CTC Russia Digitalization project; CTC Russia budget control and monitoring; CTC Russia L&D year plan execution for CTC team; Data Privacy project team member) for Russian CTC team.• Secure that Russia CTC team is fulfilling legal & compliance requirements.

Moscow, Russia

• Leading, driving and ownership of the assigned categories (HCP Media, MCM, Print, Logistics, IT, Telecom, Reminder Items and Exhibits) for Russia.• Cost savings targets contribution for assigned categories / projects (7-10% annually); • Conducting negotiating with key suppliers on MSA terms and conditions in compliance with the corporate standards. Full execution of the signed MSA. • Additional assignment from March 2016 as EMEA Regional call center Coordinator on new operational GP model. • Building and implementing consistent regional sourcing 1-3-5 year’s strategies and tactics that leverage regional call center category expenses.

Moscow Region, Russian Federation

• Responsible for the assigned categories for Russia (Media, BTL, Multi- Channel Marketing, Meetings & Congresses, Travel, Translation, Print, Logistics, IT, Telecom, Reminder Items and Exhibits) and Leading complex and sensitive projects (Leading local implementation of the Global projects in Compliance, SMMP).• Contribute cost savings (7-10% annually) and reporting of ongoing savings results on a global level.• Implementation of business optimization Company’ project Baikal in 2012 (TSAGs, Supplier Rationalization, GP Policy update and trainings, etc.) and an ambassador of Process excellence (Procurement policy optimization and update, simplify of buying process for business).

Moscow, Russian Federation

• Meeting project manager in international department • Project management: organization of meetings, congresses and events abroad for the clients.• Participation in the tenders with the concept of the proposal and negotiation with the client.• From February 2012 work as Implant Manager in MSD Pharmaceuticals.

Hong Kong, Hong Kong Sar

Management Trainee Program.

Post Graduate, Hospitality

Specialist, History