Maria St Louis Email and Phone Number

Manages Channel 4's Employee Resource Group for Black, Asian & Minority Ethnic employees, by leading an affiliated group of employees that are committed to creating positive change for staff at C4. Co-Chaired the 4Sales Diversity Taskforce, which instigates positive change for Diversity & Inclusion within the advertising industry and was fundamental to the deciding theme of Channel 4’s Diversity in Advertising Award. Chairs fortnightly meetings with The Collective members to devise… Show more Manages Channel 4's Employee Resource Group for Black, Asian & Minority Ethnic employees, by leading an affiliated group of employees that are committed to creating positive change for staff at C4. Co-Chaired the 4Sales Diversity Taskforce, which instigates positive change for Diversity & Inclusion within the advertising industry and was fundamental to the deciding theme of Channel 4’s Diversity in Advertising Award. Chairs fortnightly meetings with The Collective members to devise strategy for creating positive change for Black, Asian & Minority Ehnic staff at C4, provide updates on actions and initiatives as they progress. Contributes to a Diverse & inclusive work place culture by creating and delivering a calendar of events and ensuring the celebration of a variety of cultural moments within the workplace e.g. Black History Month, Chinese New Year, Diwali, Ethiopian New Year and Rosh Hashanah. Focused on realigning the negative lived experiences of Black, Asian & Minority Ethnic employees within the organisation, by working with Executives and Heads of Departments to change the narrative by running projects that encourage greater diversity across all departments.  Proposes strategy and initiatives for the recruitment, culture, progression and retention of employees to Channel 4’s CEO and Chief HR Officer. Organises events to promote the importance of diversity within the creative industries and demonstrate Channel 4’s commitment to this agenda through Parliamentary events, screenings, panel discussions, and staff socials.  Founded Project Empress, which aims to empower and incentivise ethnic representation and enterprise through mainstream media, research and collaboration, which led to Channel 4’s Mirror On The Industry Research, Black Owned Business: The UK's Untapped Potential and the Black In Business Initiative. Show less

Generates and maximises Channel 4 revenue by creating, negotiating and closing sales opportunities. Responsible for managing a large portfolio of media agencies, whilst supervising a team of Sales Executive and Assistants. Develops new and existing key relationships across a portfolio of media agencies by maintaining relationships with key contacts in TV, Digital and Partnerships to strategically utilise multi-platform sales opportunities. Responds to… Show more Generates and maximises Channel 4 revenue by creating, negotiating and closing sales opportunities. Responsible for managing a large portfolio of media agencies, whilst supervising a team of Sales Executive and Assistants. Develops new and existing key relationships across a portfolio of media agencies by maintaining relationships with key contacts in TV, Digital and Partnerships to strategically utilise multi-platform sales opportunities. Responds to client briefs with creative solutions for advertising placement & brand partnerships across Linear & Digital platforms Analyses advertiser revenue trends and brand strategy to make informed decisions on forecasting and agency deal commitments  Maintaining relationships with key contacts in Strategic Sales, Sponsorship, Online and Competitions & Promotions, successfully utilising multi-platform sales opportunities Manages supplier relationships through ensuring robust administrative systems are in place, which lead to successful campaign set up, management and delivery Diversity & Inclusion Rider, always considering and bringing the topic of diversity in to the conversation Show less

Secondment

 Point of call for all New to TV Advertiser Queries Worked direct with clients on specific briefs across C4 Portfolio Worked closely with Research & Insight to do deep dive analysis on audience and consumer behaviours Worked across 72 Spending Agencies and worked at getting more on air

 Worked closely with Airtime Management to maximize Inventory & Revenue Liaised with Late Sales on sales opportunities that I negotiated with Media Agencies Identified creative links between Channel 4 programming & Advertisers/Products  Effectively managed my agency portfolio whilst adhering to deal parameters Trained and managed Sales Assistants and guided them to a promotion within C4

Active involvement in the launch of M4 & F4 to Freeview, whilst managing revenue and efficiencies across C4’s multi digital portfolio, identifying sales opportunities whilst ways of maximizing inventory  Manipulated TV airtime in to maximize capacity and revenue  Managed late sales airtime, advised Agency Sales on rates & sales opportunities In depth analysis of Agency deals ensuring all deal parameters are met Created an ATM Forum to encourage team to share… Show more Active involvement in the launch of M4 & F4 to Freeview, whilst managing revenue and efficiencies across C4’s multi digital portfolio, identifying sales opportunities whilst ways of maximizing inventory  Manipulated TV airtime in to maximize capacity and revenue  Managed late sales airtime, advised Agency Sales on rates & sales opportunities In depth analysis of Agency deals ensuring all deal parameters are met Created an ATM Forum to encourage team to share and implement creative ideas Show less

Management and delivery of TV advertising schedules across major media agency deals:  Managed a portfolio of advertisers, set up and efficiently book campaigns  Built and maintained relationships with TV Buyers & Planners Worked within a team to generate and negotiate revenue for Channel 4  Developed an in-depth knowledge of audience profiles, environment and advertising industry overall