María Camila Bohórquez Martínez Email & Phone Number

Bogota, Co

Responsibilities:• Lead consultative sales processes and prepare commercial proposals together with the pre-sales team in various digital transformation verticals, with the aim of guaranteeing solutions that fit the identified needs.• Define the vision and objectives for the digitalization of products in organizations, in order to increase sales, generate cost efficiencies and improve customer experience.Identify relationship opportunities between Group entities, to explore the possibility of commercial synergies, strategic associations and alliances to strengthen digital ecosystems.• Build reports and presentations for senior management (C-Level) in order to communicate progress, achievements and challenges in relation to strategic initiatives and identified relationship opportunities.Achievements: • I achieved compliance with the annual budget of $2.5MM USD, through consultative sales and strategies focused on the implementation of initiatives based on the identification of business opportunities.• I overmet the management indicators by 102% (2022), 112% (2021) and 101% (2020), due to the implementation of initiatives focused on compliance with the relationship scheme for closing sales.• I led the project “First Virtual Mobility Aval Fair” generating business opportunities for 286,801 MM COP, 152% overachievement in the traffic goal on the site, a 5X increase in the digital flows of the products exhibited and a 19X growth in the advertising income for the ecosystem.• I managed to lead the strategy team in the redesign of the area structure, construction of the relationship scheme and strategic planning for the Aval Group entities, promoting a corporate digital vision.

Bogotá D.C., Colombia

Responsibilities: - Lead the commercial area for Colombia and Mexico, providing guidance, training and resources in the development of the sales strategy, identification of target markets and positioning of the company.- Manage the relationship, acquisition and maintenance of clients in the B2B segment at a national and international level through UXAlliance partners in 26 countries around the world.- Identify business problems as part of consultative sales and provide solutions through the development of consultancies in User Research projects and strategic design of products and services.- Effectively manage budgets to guarantee the profitability of projects, while managing negotiations with clients and suppliers.Achievements: - I increased turnover by 39% (2018-2019) and 26% (2017-2018), thanks to the development of prospecting strategies such as cold contact, participation in events, building solid networking relationships and referrals.- Together with the team, I managed to obtain $49,200 USD in sponsorship for the Interaction Latin America 2019 event, due to good commercial and B2B relationship practices.- I increased, together with the team, the profitability of projects by 15% through improvements in costing processes and delivery times to the operations team.

Responsibilities: - Develop loyalty and deepening tactics for a portfolio of 600 natural person clients from the Bank's preferred segment.- Increase the profitability of each client through the placement of active and passive products, and customer profiling through consultative selling.- Comply with monthly goals and quarterly sales budgets.

Responsibilities: • Prospect, maintain and strengthen business relationships with clients in the corporate segment, anticipating problems and understanding their needs.• Prepare commercial proposals and develop long-term strategies for each assigned account, establishing objectives, resources and action plans.• Work closely with other departments such as marketing, participating and supporting the management of marketing events and demand generation.• Carry out the process of joining projects to the execution team, with the aim of protecting their profitability.Achievements: • I increased billing by 97% in the period 2014-2015, thanks to participation in events and the restructuring of the commercial process.

Responsibilities:• Link and retain customers in the personal banking and SME banking segments.• Comply with goals and budgets according to the sales plan.• Design and execute marketing strategies according to the geographic sector of the plaza.• Carry out the logistics of commercial events and PR to increase brand presence in companies and close release agreements.

Responsibilities:• Structure internal communication messages and campaigns.• Develop content in the different internal communication media (newscast, intranet, virtual weekly, express informer and internal social network).• Plan the logistics of organizational events such as New Year's Eve parties, Women's Day celebrations, anniversaries, among others.• Manage agreements and benefits for internal customers (diners lunch card for general management).

Maestría Pensamiento Estratégico Y Prospectiva, Strategy

Especialista En Gerencia De Mercadeo, Mercadeo

Diplomado En Orientación Al Logro Comercial

Comunicadora Social, Comunicación Social Organizacional