Maria Borovchenkova Email & Phone Number

Amsterdam, North Holland, Netherlands

As a Digital Product Lead, I am responsible for:- Defining and executing the digital product roadmap, with a focus on enhancing the premium customer experience across the webshop and apps. - Collaborating closely with the Head of Product & Technology to shape long-term product strategies that align with business goals and market opportunities. - Leading a talented team of Product Owners, Conversion Rate Optimisation team and Business Anaysts, fostering collaboration and innovation to drive improvements in the omnichannel proposition, including loyalty programs, payment, and delivery services. - Managing key stakeholder relationships to ensure clear communication and alignment throughout the product lifecycle.

Netherlands

Driving strategic product initiatives, creating comprehensive product roadmaps, and overseeing complex projects to enhance products within my domain.- Developed and executed the product roadmap and strategy for the Customer Data & Communication domain, focusing on innovations within Loyalty, Membership, and Customer Center areas- Spearheaded enhancements to the website's Checkout area, significantly improving user experience and conversion rates- Delivered key Omnichannel initiatives, integrating online and physical stores, including digital screens in physical stores- Efficiently managed the backlog for multiple internal and external Scrum teams, ensuring timely delivery of high-quality features- Cultivated strong relationships with diverse stakeholders, facilitating effective collaboration and alignment on product goals- Led several high-stakes cross-functional projects, such as the International wxit project, ensuring on-time delivery and successful outcomes- Provided leadership and mentorship as an informal product area lead, coaching team members and actively participating in the hiring process to build a robust team

Amsterdam Area, Netherlands

Defined the roadmap of the products within my scope, focused on increasing the value of marketing CRM and omnichannel initiatives, managed and prioritized the backlog for several Scrum teams.- Defined product strategy & roadmap for all products within my scope- Managed continuous improvements and innovations of the Salesforce Service Cloud and Creatio CRM- As an owner of Omnichannel domain, worked on multiple initiatives connecting online and physical stores- Prioritized the backlog for several internal and external Scrum teams

Other

Led SaaS CRM implementation projects across Europe, focusing on solution design, documentation, and coordination of development teams to meet customer business needs.- Designed solutions and architecture- Authored project documentation including business concepts, technical designs, and training materials- Coordinated and controlled development teams- Customized and tested systems, prepared testing protocols for UAT- Conducted key user and end-user training, provided post-go-live support

Delivered IT application projects across Europe, ensuring alignment with company strategy, on-time delivery, and successful handover to support teams.- Coordinated, implemented, executed, controlled, and completed IT application projects- Managed multiple application projects simultaneously- Ensured on-time delivery of IT tasks, coordinating with internal and external IT suppliers- Handed over delivered solutions to the Support team

As a part of project management team, I managed IT application projects in the sales and marketing domains, focusing on coordination, execution, and successful project handovers.- Delivered IT application projects over Europe- Managed multiple Application Projects simultaneously- Ensured on-time delivery of IT tasks, coordinating with internal and external IT suppliers- Handed over delivered solutions to the Support team

Handled full-cycle management of business demands, ensuring prioritization, implementation, and budget management.- Managed full-cycle business demands on existing applications- Assessed and prioritized initial requests- Coordinated with external suppliers for implementation- Tracked implementation and user acceptance testing- Managed the budget

On this supporting role of IT department I processed and managed contract and accounting documents, interacting with suppliers and maintaining data communication for IT products and services.Main responsibilities:- Primary processing of accounting documents; - Registration and approval of contract documents; - Interaction with suppliers; - Other problems associated with obtaining, maintenance, processing and communication of data on contracted by the company IT products and services; - Creating purchase requests for the IT products and services; - Working with SAP ERP; - Inventory of IT equipment

Conducted software testing, provided technical support, and created user documentation to ensure smooth software implementation of HR admin software.

Doctor Of Philosophy (Ph.D.), Mathematics

Master'S Degree, Mathematics