Maria Camila Suarez Email & Phone Number

Bogotá, Bogota, Co

Bogotá, Bogota, Co

Bogotá, Distrito Capital, Colombia

• Create a structured career development program for the design team, including clear paths, mentorship, learning opportunities, and leadership growth. Align the program with both individual goals and organizational objectives to foster collaboration and empowerment.• Manage the design team budget, analyze project costs, and propose process improvements to optimize resources. Assign appropriate roles based on client needs and project objectives.• Conduct in-depth market analysis to assess competitive positioning, emerging trends, and potential new business opportunities.• Develop and execute long-term growth strategies in alignment with corporate goals, including mergers and acquisitions.• Establish KPIs to measure the success of strategic initiatives, continuously track performance, and adjust strategies as needed.• Create and manage a product roadmap that aligns with business goals, user needs, and market trends.• Perform ongoing competitor analysis to identify gaps in the market and inform product development.• Designed for business outcomes while remaining user-focused.• Collaborated closely with cross-functional partners to lead the product strategy • Develop and implement go-to-market strategies for product launches• Led effective stakeholder reviews using a hypothesis-driven approach • Led design thinking exercises and globally scaled workshops• Partnered closely with Engineering and Product Managers to drive impact • Created solutions grounded in user research and data analysis.Milestones achieved:- EP (Acquisition) with the research plan including two different versions and a long-term growth strategy: The signup rate increased by 2.4% (1M users)- Johnson & Johnson strategy and final product, J&J ($400k ARR) - tripled size of network in 2021 and expanding retailers (CVS, Kroger, buy buy BABY, etc.)

Bogotá, Distrito Capital, Colombia

• Skilled in creating end-to-end user flows that advocate user's needs and address business objectives. • Produced solutions that are in line with the client's brand vision.• Executed decision-making capabilities based on both user research and tracking metrics. • Partnered closely with Product Management to outline user flows and conceptualize solutions.• Worked closely with Engineers to understand the technical implications.

Bogota, Colombia

• Practiced agile and lean design methodologies with a cross-functional team.• Developed and maintained process documentation and style guides.• Conceptualized and designed concepts with a focus on user-centered design principles• Researched industry UI/UX trends and competitor sites and strategies• Rapid prototyping and iteration based on product requirements and user feedback• Deliverables include low and high-fidelity wireframes, interactive prototypes, user flows, personas, and feature documentation.

Sibaté, Cundinamarca

Led Brand launches, desktop product designs and digital marketing campaigns to implement the new intern tool including brand identity, animations and corporate editorial documents.- Define brand identity, create guidelines.- Produce engaging animations for user experience enhancement.- Develop content for corporate documents.- Ensure messaging clarity and brand consistency.- Plan and execute digital marketing initiatives.- Manage SEO strategies to increase visibility.- Design intuitive desktop interface for intern tool.- Create wireframes, collaborate with developers, ensure consistency.

Bogota, Colombia

• Graphic and audiovisual design, creation and production of content for advertising campaigns, and development of user experience strategies.• Brainstormed and executed innovative, creative ideas to advance Avianca's brand vision• Created and enforced style guidelines and consistent branding• Produced designs that are in line with Avianca’s brand while always striving to improve the aesthetic• Explored multiple design solutions and iterate quickly on concepts • Used analytics data to test new design patterns and improve conversion on Marketing pieces• Stayed up-to-date with marketing design trends, patterns, and best practices

Bogotá D.C., Colombia

Grado En Diseño Industrial, Industrial And Product Design

In the Industrial Design Bachelor's program at Pontificia Universidad Javeriana, I experienced a dynamic and comprehensive curriculum.

Mobile Apps Development, Web/Multimedia Management And Webmaster

Skills and principles for the creation of Apps focused on their design and programming.

Digital Marketing Diploma, Marketing/Marketing Management, General

Understanding the phenomena that are changing consumer behavior, as well as the different existing digital business models, to develop.

Project Management Diploma, Project Management

Offered a comprehensive grounding in project management principles, practices, and methodologies. I learned essential skills such.