Celeste Valverde Email & Phone Number

San José, Cr

San José, Cr

San Jose, Costa Rica

In my role as Marketing Operations Digital Execution Regional Lead, I oversee a team of digital marketing execution managers responsible for the timely and high-quality delivery of A.com pages, email campaigns, and site maintenance aligned with global marketing campaigns. I effectively manage project assignments based on team capacity, ensuring optimal performance and on-time execution.I’m also dedicated to driving continuous improvement within our processes and tools, fostering a collaborative team culture, and building strong stakeholder relationships. With extensive marketing experience, I specialize in leading complex digital projects, guiding teams to success, and consistently delivering results that align with Accenture strategic marketing goals.

San José, Costa Rica

During my time with the Life Sciences Marketing Global team at Accenture, I played a key role in driving impactful marketing initiatives that elevated our brand on a global scale. My work spanned content development, campaign management, client engagement, event management, and global marketing strategy, all aligned with our strategic goals. One of my key achievements was creating the FY2024 industry toolkit, which significantly enhanced stakeholder engagement, earning 549 downloads and a 5-star rating on KX. I also developed the business presentation for Julie Sweet's FY25 goals and the Q3 Life Sciences Global Townhall, ensuring clear communication of strategic messages and timely delivery.I supported cross-industry initiatives by managing content areas, developing creative assets, and meeting financial targets. My work on the SCDM Conference, with influence opportunities totaling $9.7M, was particularly noted for its creativity and attention to detail. I also collaborated effectively with the Global Regulatory Team, demonstrating strong organizational and communication skills.Innovation was a key focus of my role. I introduced new formats for the GenAI LinkedIn blog series to enhance audience engagement and managed multiple priorities efficiently, including the successful organization of high-impact events like SCDM and Endpoints. I consistently demonstrated leadership, strategic thinking, and collaboration, earning recognition for my contributions.

San José, Costa Rica

As part of the Global Digital Execution team, I specialize in managing stakeholders at different levels within the Campaign Management organization and have provided support to relevant projects within Accenture, such as Life Trends of Song, Technology Vision 2023 and Cannes Lions 2023.I have deep experience in executing pages on .com, career pages, blogs, email, SlideShare, and video, along with their best practices and templates, accompanied by the different tools used, such as M+C Plan, SNow, WeST, WordPress, TMM, Microsoft Planner, Monday.com, AEM.I have participated in training new team members and I am also part of the DEX high priority squad, which specializes in providing rapid and immediate support for high-priority projects.I supported the Life Sciences, Public Services, Health, Accenture Federal Services, Resources, and Industry X industries by providing support for their digital activities within a.com.

Pavas, San José, Costa Rica

As a digital strategist at La Bomba Pharmacies, my responsibilities included coordinatingperformance campaigns with the advertising agency and ensuring that the content aligns with thebusiness objectives.I analyzed remote channel and product sales data to determine subsequent content campaigns.Additionally, I developed email marketing strategies and their corresponding content for monthlynewsletters, and executed content across various social media platforms including Facebook,Instagram, TikTok, WhatsApp, Spotify, Google, and display.

Tibas, San José, Costa Rica

I was responsible for overseeing the digital strategy and communication for Diageo CentralAmerica and the Caribbean, managing brands such as Smirnoff, Johnnie Walker, Buchanan's,Baileys, Black & White, and others.My role involved coordinating and supervising strategies in countries such as Panama, Trinidad, andTogado, working closely with their respective local content teams to ensure adherence to brandguidelines. Additionally, I oversaw the adaptation of global strategies for the region.

Costa Rica

I developed communication and campaigns for the 2019 Blue Heart Campaign Against HumanTrafficking for the government. Additionally, I was part of the new business team, responsible forattracting new clients to the agency.

Costa Rica

I developed communication and campaigns for various national clients, including campaigns andproduct launches that earned recognition at the 2017 Effie Awards. Notably, we won a Golden Effiein the Community Committed category with the "Click-a-ton" campaign. I also worked for Carl's JrCosta Rica, where we won a Golden Effie in 2018 in the Community Committed category with the"Carl's Jr Community Manager" campaign.

Costa Rica

I worked in strategic campaigns and internal communications for one of the biggest retailers in theregion: Walmart.

Specialization, Digital Transformation For Innovation And Business

I'm currently pursuing a Specialization in Digital Transformation for Innovation and Business at Universidad Fidélitas. This program.

Master'S Degree, Digital Marketing Management

I got a master's degree in Digital Marketing Management at EUDE Business School. I learned a lot about digital marketing strategies, data.

Bachelor'S Degree, Marketing

Bachelor'S Degree, Advertising