Maria Comito Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Amsterdam, North Holland, Nl

Menlo Park, Ca, Us

Led 2 programs on the Global Product Experience team:Payments & Commerce Program• Led an international crowdsourced testing program to drive product growth for payments and commerce products across Meta through localized user feedback and qualitative insights• Enabled over $XXM annualized revenue by facilitating the global launch of Meta Verified, identifying launch blockers and streamlining the collection of user feedback • Introduced a team-wide project tracking system and instituted program operational metrics, which optimized resource allocation and simplified access to program performance to make faster data-informed decisions • Developed new program offering to enable payments engineering teams to validate payment success in prod and dev environments • Analyzed historical program data using SQL to understand seasonality trends, resulting in a resource shift to more full in-market testing cycles to maximize product impactInstagram Usability Program• Established a 0 to 1 Instagram usability program to define, measure and improve product usability, shipping improvements that increased topline metrics and aligning to 3 product roadmaps within 6 months • Constructed strategic framework with a 2-year vision plan and tactical roadmap to scale program• Identified product areas with multi-step flows and introduced program to designers and engineers, cultivating stakeholder buy-in while expanding program coverage • Published an IG-wide white paper defining usability and it’s core principles in collaboration with user experience researchers to offer actionable recommendations for optimizing UI/UX design and functionality • Empowered product teams to identify common functionality gaps and usability opportunities by sharing usability indicators in a structured framework with descriptions, examples and metrics to evaluate• Influenced product and program strategies by prioritizing top opportunities based on scale, severity and effort

Denver, Co, Us

• Tested new product features (including A/B, Multivariate, and Pre-Post) and estimated rollout impact of successful features, contributing to a 2% improvement to overall booking conversion• Partnered cross-functionally with Product, BI, and Data Engineering to develop, test, and refine product initiatives that drove over $1MM in revenue and improved the customer experience • Developed Looker environment utilizing SQL and LookML to transfer enterprise reporting for Fixed Price Services and Membership product lines into Looker• Trained new analysts and product managers on the primary metrics and testing process for my specialized product area• Built and tuned a logistic regression model to identify key focus areas for product development that would improve conversion• Optimized and managed the ticket prioritization process to ensure deadline management and align stakeholder expectations• Maintained reliability of data through identification and escalation of product bugs and data logging errors

Broomfield, Co, Us

• Utilized test learnings to inform marketing decisions, maximize channel effectiveness and forecast financial impactacross organization, resulting in more than $3MM of test period revenue• Coordinated design, development, and implementation of testing ideas based on business goals identified by leadership, guiding Analytics and Marketing teams on proper execution and interpretation of test results• Leveraged customer data to test and measure impact of personalization and optimization improvements across marketing channels, calculating return on investment of a new marketing automation platform• Proactively started a test methodology research program to strengthen team’s testing expertise

West Des Moines, Ia, Us

• Aligned client media plans to ensure monthly spend allocations of up to $100,000 for each of the 25 branches according to their unique sales goals• Analyze metrics of return on marketing investment and cost per acquisition to build data visualizations of campaign performance, seasonality per market and segment responsiveness to each marketing medium• Improved the forecasting template, to be used for more than 30 clients, by creating new data comparisons and charts to assist in marketing strategy development • Create nurture and engagement email campaigns for Pella Windows & Doors; emails sent to 15,000 customers across the U.S.

West Des Moines, Ia, Us

• Collaborated with team to optimize sales training curriculum for 4,000 agents• Created specialized educational materials to boost awareness and understanding of the company marketing toolkit, how to develop a localized marketing plan and sales processes

Des Moines, Iowa, Us

• Wrote weekly broadcast media scripts for local and national partner events earning approximately $50K in media value per week• Tracked partner promotions in Simpleview database• Wrote 2 e-newsletters distributed to audience of 7,000• Developed a trackable inventory system to analyze the usage and frequency of marketing collateral and assist in preparation for recurring events

Des Moines, Ia, Us

• Lead a group of students through daily educational programs to support community development• Mentored children in emotion management and peer-to-peer relationship development • Independently created a science curriculum for the Summer Program• Organized and managed the art program

Bedford, Texas, Us

• Administered lesson plans in reading to students at the elementary level• Taught students to build social skills and confidence in academic environments

Bachelor’S Degree, Marketing And Data Analytics

Study Abroad, Luxury Merchandising