I lead the social media and influencer strategy for a family of healthcare brands. I oversee a team — specializing in social media strategy, content development, brand reputation initiatives, editorial, content creation, community management, and campaign management.I've built social toolkits, legal guidelines, and rules of the road for corporate office, as well as 15K+ field team members. Items that are currently used for new team member onboarding and regular trainings.In partnership with my team and agency partners, I am accountable for meeting KPIs for 16+ social channels and ensuring all goals are aligned to the core business objectives. I have built and am accountable for the following programs: Brand Ambassadors and Employee Advocacy. I am accountable for social media reactive messaging and proactive efforts (messaging and tactics) in order to amplify our voice, in partnership with agencies and our social care function. I live and breath storytelling, brand reputation, and wall of noise campaign strategies— integrated, powerful, and authentic.

Head up strategic and integrated social strategy for Redbox’s social channels. Manage social agency, and social engagement team processes and oversight of executionStrategize, create & execute ongoing evergreen and campaign related social contentEnsure all social media KPI’s are exceeding expectations and ROI positiveKey collaborator with creative services and public relations division to ensure cohesive and clear brand strategy in all consumer facing marketing programs.Drive Redbox core values through social media efforts (paid, owned and earned) while ensuring channel best practices are used and consumers receive what they want to see.Monthly & Campaign-based Reporting & analytics for all social-related efforts to be distributed Drive influencer activations for the business during peak times of the year Work cross functionally with Creative-Brand, Project management, Marketing, Product, Legal, and agency partners on promotions, CPG partnerships or new and emerging areas of the businessDaily Paid strategy oversight and real time pivots based on results for evergreen and campaign related media on multiple channelsEnsure social channels adapt quickly to consumer feedback, industry changes, and hops on trends according to business needsDevelop month and year-long social programming to drive upper and or lower funnel strong resultsLead strategy for all evergreen and new initiatives (movie and game content, partnerships, brand programming and campaigns, social media driven commercials)

Assisted in developing strategy and managing execution of multi-channel national scale campaigns.Responsible for managing quarterly Text Club national campaign. Such program resulted in $20MM in annual incremental revenue.Collaborated with Redbox marketing and agency partners in creating a best in class customer experience for several digitial channels (mobile, social media, brand blog).Teamed with channel leads (email, mobile, web, paid media), and creative services to drive programmatic and evergreen growth of the social media channels for Redbox.Assisted in the development of all social media promotions and several key national cross channel campaigns. Led effort of key media partnerships (i.e Scary Mommy – The Dad brand, ATTN:) to ensure appropriate legal terms, strategy and execution on media buy.Managed Social Media editorial calendar in partnership with Title Marketing .Assisted in key product launches for Redbox On Demand, Games revamps, PRM/PRG, Free Live TV, etc.Managed partnership with Customer Service to ensure regular alignment between Social Media public voice, and CS issues and management.

• Manage strategy for Redbox’s social media channels (Facebook, Twitter, Instagram, Pinterest, Google+, YouTube).• Launched the Redbox Instagram channel. In FY2014, grew the channel to 790K followers and grew revenue by 70% YoY.• Grew Facebook by 17% to 5.8 million fans.• Grew Twitter by 82% to 162,000 followers. • Drive all social campaigns as well as daily strategy while maintaining the brand look and feel.• Integrate promotions and products into community conversations to ensure consistent messaging and cohesive programming throughout all channels.• Work with internal business units to develop roadmaps, strategies, promotions and strategic alliances extending Redbox properties to new platforms, such as Pinterest and Google+. • Monitor and analyze social conversations to identify consumer sentiment, trends and opportunities relative to Redbox.• Manage editorial calendar in partnership with copy editor, project manager and product managers.• Assist in overseeing a team of Social Media moderators • Manage Social Media Agency • Track, analyze and report monthly on the effectiveness of social media efforts.• Determine and communicate all social media content weekly to management teams.• Use Facebook insights, Simply Measured, Aspect Lithium, Hootsuite and Crowdbooster to analyze the channel weekly.

• Managed the development of marketing campaigns to promote Redbox’s top movies and games.• Helped to create a program management system for several digital programs.• Managed the Affiliate Marketing program.o Specialized in blogger outreach.o Worked in Commission Junction to regularly communicate messaging and content to the affiliates.• Worked with Product & Creative Marketing teams to launch several highly visible Digital Marketing campaigns that helped to grow Redbox.com. • Managed the strategy and launch of the Redbox “Refer a Friend” program.• Worked with Social Media team to ensure cohesive and consistent messaging for Digital Marketing programs.• Coordinated all ad hoc projects for Digital Senior Marketing Manager (project briefs, kickoff meetings, asset approvals and conversations with channel stakeholders).

• Assisted in the execution of all Ecommerce and Non-Ecommerce web content for Claire’s and Icing brands.• Develop social campaigns that are engaging & build brand awareness.• Coordinate life cycle of E-mails for US, EU, & CA with creative agency.• Create social content and calendars to support and optimize marketing campaigns, merchandising initiatives, brand partnerships and PR opportunities.• Monitor and edit Claire’s Facebook page daily and make recommendations to management on how to create more site interaction with the customer and increase conversion of sales.