Maria Dabrowski Email & Phone Number

I lead the social media and influencer strategy for a family of healthcare brands. I oversee a team — specializing in social media strategy, content development, brand reputation initiatives, editorial, content creation, community management, and campaign management.I've built social toolkits, legal guidelines, and rules of the road for corporate office.

Head up strategic and integrated social strategy for Redbox’s social channels. Manage social agency, and social engagement team processes and oversight of executionStrategize, create & execute ongoing evergreen and campaign related social contentEnsure all social media KPI’s are exceeding expectations and ROI positiveKey collaborator with creative services.

Oakbrook Terrace

Assisted in developing strategy and managing execution of multi-channel national scale campaigns.Responsible for managing quarterly Text Club national campaign. Such program resulted in $20MM in annual incremental revenue.Collaborated with Redbox marketing and agency partners in creating a best in class customer experience for several digitial channels.

Oakbrook Terrace, IL

• Manage strategy for Redbox’s social media channels (Facebook, Twitter, Instagram, Pinterest, Google+, YouTube).
• Launched the Redbox Instagram channel. In FY2014, grew the channel to 790K followers and grew revenue by 70% YoY.
• Grew Facebook by 17% to 5.8 million fans.
• Grew Twitter by 82% to 162,000 followers.
• Drive all social campaigns as well as daily strategy while maintaining the brand look and feel.
• Integrate promotions and products into community conversations to ensure consistent messaging and cohesive programming throughout all channels.

Oakbrook Terrace, IL

• Managed the development of marketing campaigns to promote Redbox’s top movies and games.
• Helped to create a program management system for several digital programs.
• Managed the Affiliate Marketing program.o Specialized in blogger outreach.o Worked in Commission Junction to regularly communicate messaging and content to the affiliates.
• Worked with Product & Creative Marketing teams to launch several highly visible Digital Marketing campaigns that helped to grow Redbox.com.
• Managed the strategy and launch of the Redbox “Refer a Friend” program.
• Worked with Social Media team to ensure cohesive and consistent messaging for Digital Marketing programs.

Hoffman Estates

• Assisted in the execution of all Ecommerce and Non-Ecommerce web content for Claire’s and Icing brands.
• Develop social campaigns that are engaging & build brand awareness.
• Coordinate life cycle of E-mails for US, EU, & CA with creative agency.
• Create social content and calendars to support and optimize marketing campaigns, merchandising initiatives, brand partnerships and PR opportunities.
• Monitor and edit Claire’s Facebook page daily and make recommendations to management on how to create more site interaction with the customer and increase conversion of sales.

Vernon Hills, Hawthorn Mall

Highland Park