Maria Fallon Email & Phone Number

Cheltenham, England, United Kingdom

Cheltenham, England, United Kingdom

I have been working in digital marketing for over ten years. My experience covers a number of sectors including publishing, higher education and financial services.As a marketing specialist with B2B and B2C experience, I can help you bring your brand to life.Not got time to dedicate to your digital marketing? I can help with the following:* Website creation and optimisation* Social media (strategy, content and support)* Copywriting* Search engine optimisation (SEO)* Social media training (one-on-one or larger groups)* Audience development* Building brand awareness and engagement

Cheltenham

* Producing regular content including outfit posts, product reviews and lifestyle features* Working closely and building long-term relationships with brands including Amazon, Matalan, Joules, ASDA, Argos, Next, Aussie Haircare, SimplyBe and Marks & Spencer* Using social networking channels such as Twitter, Facebook and Instagram to promote my work and develop a network of highly engaged followers* Monitoring traffic to the blog using Google Analytics and bit.ly* Involved in networking events with other bloggers

Gloucester, United Kingdom

* Led the group’s social media efforts on platforms including Facebook, Twitter and LinkedIn, developing and supporting an ongoing digital and social media strategy* Created and maintained website content using a CMS (Tridion), reviewing based on SEO best practice* Used Brandwatch, Google Analytics and Google Data Studio to monitor social media, identify content opportunities, using analytics to shape future content, * Set benchmarks and produce reports on digital activity for key stakeholders * Ran training sessions with internal teams at all levels of the the group, increasing employee advocacy on LinkedIn to 16% of employees (from <5%) * Created social media content tailored for key audiences and personas, resulting in increased social engagement across Twitter (+105%), Facebook (+544%) and LinkedIn (+125%)* Social media crisis management with regular reporting to senior stakeholders * Developed, implemented and championed brand guidelines and processes to ensure consistent and compliant digital content and social media outputs* Implemented and championed Shorthand long read software

Cheltenham

* Produced innovative, creative and targeted student recruitment marketing campaigns* Established the profile of the university on key sites, such as The Student Room* Managed the university website (Sharepoint), championing new guidelines for the web copy and staff profiles* Transfer of all staff sites into approved WordPress format* Built Wordpress microsites in line with the digital strategy* Ran staff training sessions on how to use Sharepoint and WordPress* Liaised with other departments to migrate web content including research pages and research centres* Worked with the communications team to produce and send the monthly e-newsletter to existing students

Stroud

* Built on the responsibilities from Consumer Marketing Executive role* Leading and coordinating the company’s social media and digital marketing efforts* Reaching out to new contacts, e.g. to write newsletter and blog content* Creating newsletters with an average open rate of 50% and click through rate of 20%* Central roles in First World War and Whitechapel Real Time campaigns - coordinating dedicated social media, seeking and maintaining collaboration opportunities with experts* Promoting campaigns in the press, including radio and print interviews* Supporting colleagues at external meetings and events as a brand ambassador

Stroud

* Solely creating a monthly D2C newsletter, creating copy and curating content from colleagues and authors including articles, offers, interviews, polls, reviews, and quizzes.* Building up D2C newsletter subscriber list from 0 to 3200 in 8 months and achieving higher-than-industry-average open and click-through rates* Planning key company messages and coordinating promotions, social media, website and blog activity accordingly* Regularly reviewing website analytics and evaluating campaigns and SEO performance in order to adapt strategically

Stroud

* Liaised with the publishing teams, sales team, authors and media to market relevant titles * Dealt with PR & author enquiries * Developed e-marketing strategies and web-based campaigns * Developed direct mail strategies to sell books to relevant groups, individuals and organisations * Sent out review copies to relevant specialist and national press contacts * Co-ordinated interview requests between media and authors

Stroud

* Liaised with editorial, design and sales teams, authors and media to market titles* Developed and maintained relevant media contacts* Dealt with PR and author enquiries* Coordinated press releases, review copies and interviews with relevant media

Tewkesbury

* Contributed to managing the theatre’s social media presence* Produced press releases, direct mails and emails* Updated and maintained the press database* Dealt with press and customer queries via telephone and email* Involvement with press events

Cheltenham

* Stock rotation* Customer service* Ordering and booking in deliveries* Visual merchandising* Mentoring/training new staff

London, United Kingdom

* 8 weeks on the Fast Stream Diversity Internship scheme* Produced a report on diversity which was taken forward for policy making* Established a cross-departmental interns network used to share information and build relationships with other departments, including job shadowing* Creating an internship guide for DWP interns, sharing best practice

Cheltenham

* Worked as part of the customer service team at Waitrose providing extremely high standards of customer care with a focus on providing a customer led service* Responsible for training and mentoring new members of staff in line with the company’s ethos. * Elected by my colleagues as their representative to carry forward their concerns to senior management and to propose potential solutions. * Confidence in communicating with people at all levels within an organisation. * Consistently commended on my enthusiasm by customers and managers as I went above and beyond the call of duty.

2.2 Ba Hons, Classical Civilisation

Activities and Societies: Classics society, writing for The Boar (student newspaper), blogging

Classical Civilisation, French, History, Latin

A levels: Classical Civilisation (A) History (B) French (B) AS levels:­ Italian (C) GCSE: Latin (A*)

Gcses

including: 1 (A*) and 5 (A) GNVQ in IT passed with merit.