Fernanda Alvarez Email & Phone Number

Mexico City

• Spearheading the strategic direction and operational oversight of a dynamic creative agency, offering comprehensive event management services tailored to both social and corporate clientele across the vibrant locales of Mexico City and Miami, Florida.• Responsible for forging strategic alliances with suppliers.• Securing and following up new and existing corporate clients.• Continuously tracking events and crafting new and enhanced experiences.• Designing experiences from start to finish, encompassing coordination, planning, and strategic development for each event.• Development of unique concepts to foster vibrant and inclusive communities.

Ciudad De México, México

• Crafted a pioneering – inclusive brand that seamlessly blends vegan leather with meticulously crafted pieces, handcrafted by skilled Mexican artisans while also sourcing additional materials from reputable vendors in Guatemala and India. • Established and fortified over 50 points of sale, spanning wholesale stores across Mexico, the United States, Europe, Australia, and Canada. • Innovated "The Bag Strap," which swiftly emerged as the brand's flagship product, garnering widespread acclaim and demand.• Formulated and executed comprehensive marketing strategies, leading to significant expansion of the brand's social media presence and consumer engagement.• Forged strategic partnerships with influential figures in the Mexican-American community, including Chef Marcela Valladolid, Author Bricia López, Singer Techy Fatule, Producer Pili Montilla, and others, amplifying brand visibility and resonance.• Secured an esteemed position as a featured vendor at the highly coveted We All Grow Summit in 2022, proudly representing Latinx entrepreneurship and innovation on a prestigious platform.• Was honored with the opportunity to be interviewed by Activista Media, a notable recognition of my contributions to the industry. Additionally, my work was showcased on the Univision morning show Despierta América during Hispanic Heritage Month, underscoring the significance of Latinx creativity and entrepreneurship. Furthermore, I was thrilled to have a segment dedicated to my designs featured on the prestigious Today Show, amplifying visibility and acclaim on a national scale.• Have coordinated and styled all fashion campaigns for each season.• Developed the web page and growth social media channels +20k followers and subscribers.• Positioned the brand amongst the Latinx communities around the US.

Miami, Florida

• Led the development and implementation of comprehensive marketing strategies to increase brand visibility and drive sales.• Conducted market research and competitor analysis to identify opportunities and trends for product positioning.• Collaborated with internal teams and external partners to execute multi-channel marketing campaigns, including digital, social media, and traditional advertising.• Managed budget allocation and resource planning to ensure the successful execution of marketing initiatives.• Developed compelling brand messaging and creative assets to effectively communicate product value propositions to target audiences.• Provided leadership and guidance to marketing team members, fostering a collaborative and results-oriented work environment.• Positioned the restaurant as one of the best in Miami.• Developed the ¨Family Style¨ meals during the pandemic, making it the best seller product of the year.• Coordinated all press and media outlets, interviews.• Established professional relationships with local plant based brands and introduced them to the market.• Created a hub for upcoming plant based businesses to start cross promoting their project within our community.

Miami, Florida

• Provided expert consultation on menu development for esteemed establishments including Tacology, Cantina La 20, Juicense, and Pilos Tacos.• Orchestrated content creation and managed social media platforms for Executive Chef Santiago Gomez de la Fuente.• Cultivated meaningful connections within the Latin community through targeted content creation for Hispanic Kitchen, Barilla, Tabasco.• Produced engaging content and crafted innovative recipes for renowned organizations such as Princess House, Bene Casa, The American Heart Association, Hispanicize, Yes You Can.• Conducted 250+ engaging cooking workshops aimed at fostering team cohesion in collaboration with Cozymeal, catering to esteemed corporations including Spotify, Google, and Metlife.• Showcased culinary expertise as a featured guest on national morning programs including Un Nuevo Dia, Despierta América, and Buenos Días Familia, presenting captivating cooking and lifestyle segments.• Served as a distinguished chef instructor at the esteemed Mariano Moreno Culinary Institute, imparting culinary wisdom to aspiring professionals.• Co-owned and expertly managed operations and public relations for "Manna Life Food," a pioneering vegan and gluten-free establishment in Miami, Florida, earning the esteemed Miami New Times Best Restaurant of Miami accolade in 2019.• Earned recognition from Facebook for spearheading the creation of the most engaging Latinx Community Group on the platform ¨Conscious Living by La Healthy Mexicana¨.• Provided personalized culinary experiences as a Private Chef for Mayor Francis Suárez of Miami-Dade, catering to discerning tastes with precision and flair.• Participated actively in prominent culinary events such as Taste of Tennis, Seed Food & Wine, and Vegandale, contributing to the vibrant gastronomic scene in Miami, Florida.• Contributed compelling content as a writer for VegNews magazine, sharing insights and perspectives on the evolving landscape of plant-based cuisine.

Mexico City

• Created the first Boutique Catering Company in Mexico City.• Became in house catering service for corporate clients, including renowned brands like Porsche and Louis Vuitton - Moet Hennessy, GM, NYK Line, Green Technologies, American Express.• Catered successfully up to 450 social and corporate events. Smallest event we served was for 2 people and biggest event we served was for 250 people.• Managed all employees as kitchen and floor staff.• Successfully managed accounting, supplier payments, costs, and purchases.• Built close relationships with clients and earnt their trust through the years as I became their ally for all their special celebrations.

Mexico City

• Developed bespoke menus for wine pairing dinners.• Orchestrated events catering to ambassadors and corporate executives.• Authored articles for prominent print media platforms including Travel & Leisure and Periódico Reforma.• Was responsible for coordinating press and media attendance for special events.• Assisted in the selection of Californian wines entering the Mexican market alongside a group of opinion leaders.• Brought in new corporate clients.• Built solid relationships with Ambassadors and CEO´S.• Organized and coordinated a weekly wine pairing dinner at Riedel Wine Bar for almost a year and brought in opinion leaders, new clients and press.

Associate'S Degree, Meeting And Event Planning

Diploma, Organización De Eventos

Activities and Societies: Organizacion de Eventos Sociales y Empresariales Certificado en Organizacion de Eventos

Master Of Arts & Hospitality Management, Culinary Arts & Management

Culinary and Hospitality Management

Certified Wedding & Event Planner, Event Planner, Designer, Coordinator

Certified Wedding and Event Planner