Maria Fernanda Ledezma Email & Phone Number

Toronto, Canada Area

Venezuela

• Coordinated analysis of marketing indicators that monitored behavior of customer base• Centralized customer information to support decision making of Vice Presidency (VP) of Enterprise customers• Generated inputs for campaigns of ARPU's increase, Retention and Loyalty of Enterprise customers• Tracked life cycle of products for customers; Analyzing metrics for new clients, churn and customer base• Participated in conceptualization of new products and estimated customer base (new clients/churn) for new products working within cross-functional team• Designed and presented monthly dashboard with evolution of launch of new mobile plans • Built database with business data to generate reports ad-hoc• Participated in migration project of Enterprise customers with CDMA to GSM technology, defined monthly marketing campaign reaching a 55% of migration

Venezuela

• Presented monthly sales report to VP, Sales manager team, Sales team• Prepared weekly/monthly Sales and Forecast report for VP and Sales manager team• Developed annual tool to register and centralize information of products by customer for future sales• Built annual sales quota by territory and seller• Provided source data to support Marketing team on development of marketing strategies• Prepared monthly sales and forecast reports for Telefonica Latin-American organization• Developed tracking tool to control life cycle of future opportunities for Sales team• Designed dashboard with sales to capture key business indicators and metrics• Processed improvement to calculate monthly sales and enhanced by 80% for availability of data

Venezuela

• Developed proposal and coordinated project tasks to implement Enterprise Resource Planning (ERP) software• Provided consultant services in the implementation of ERP• Built annual sales quota for implementation of ERP• Tracked life cycle of ERP to obtain metrics for new clients, churn, customer base vs monthly sales quota• Organized annual training scheduler for ERP’s consultants• Coordinated consultant services to install ERP in new locations - Prepared quarterly status reports for clients

Venezuela

• Operated database management systems to analyze data and perform data mining analysis• Coordinated design, development, integration and implementation of legacy information systems• Developed data warehouse to support operation of Financial and Administrative departments• Led the evaluation and selection of Business Process Management’s (BPM) tools • Supported HR Management team on use of payroll and internal savings account systems• Automatized monthly payment of insurance payments to increase by 65% of premium collections and decreased due date account to 60%• Developed ETL process to merge data warehouse from various insurance companies• Consolidated data for payroll systems of Seguros Orinoco and Seguros Mercantil

Venezuela

• Coordinated the analysis, design, development and implementation of information systems in the bank,telecommunications and construction industries.

Foreign Trained Professional Co-Op, Canadian Workplace Culture, Volunteer Work Placement

Elt Pathways Program: Business Communications, Canadian Workplace Culture, Business Communications, Canadian Workplace Culture

Diploma In Marketing And Business

Specialization In Project Management, Cum Laude

Bachelor Degree In System Engineer

Activities and Societies: Kikingball