With nearly 30 years of experience in Business Development, Marketing, and Communication, Maria Garcia Luís is recognized for her versatility and adaptability in acquiring new expertise. Her core strengths include business development, leading and launching marketing projects, and brand strategic planning. She has extensive experience in planning and managing both above- and below-the-line communication campaigns, creating and executing editorial projects, and developing communication plans for FMCG product launches. Maria also excels in partnership acquisition with a commercial focus, brand activation, and event production, alongside crafting digital communication strategies, social media planning, and a strong specialization in digital and video content production. Maria has applied these skills effectively across various sectors, including Telecommunications and Media, Modern Retail, Healthcare (with a particular focus on pharmacy channels and pharmaceutical laboratories), FMCG, Fashion, Tourism, Legal Services, and Football—sectors in which her expertise has been continuously honed and updated over the years.Since 2020, Maria has held a key position at LPM Comunicação, Portugal’s leading Public Relations and Communication consultancy, where she leverages her extensive expertise to drive strategic initiatives across diverse client portfolios. Before rejoining LPM, she served as Director of Business Development, Marketing, and Communication at UCALL, Angola’s largest service center, from 2018 to 2020.From 2015 to 2018, Maria Luís was a Marketing and Communications Consultant at ZAP, Angola’s leading pay-TV operator, where she led the branding and launch of GIRABOLA ZAP, the Angolan National Football Championship, involving strategic planning and collaboration with key stakeholders to boost brand visibility and fan engagement.Earlier in her career, Maria Luís held the role of Executive Director at News Engage, managing publishing projects. Her initial tenure with LPM Comunicação, along with key roles at Centro Cultural de Belém, NBP, and Teresa Guilherme Productions, has enriched her expertise in media relations, public affairs, and corporate communication. Currently, she serves as Head of Business at Briefing, Portugal's leading platform specializing in business and marketing, where she is responsible for driving business growth, developing strategic initiatives, and overseeing client relationships in a fast-evolving industry.