Mariah Czap Email & Phone Number

Durham, Nc, Us

Hillsborough, North Carolina, United States

-Oversee the day to day operations of the label and manage Yep Roc staff worldwide -Responsible for maintaining, developing and implementing processes and strategies that improve overall team efficiency -Manage budgets and goals for new release, catalog, digital, physical, D2F and all other release campaigns. -Monitor marketing budgets against estimated and actual sales-Help execute label deals with new artists added to the roster alongside Business Affairs -Manage the digital strategy and execution for Yep Roc, label partners and artists on a worldwide basis. Includes social media, email marketing, advertising, etc.-Oversee the digital marketing team (includes Digital Marketing Coordinator, Graphic Designer, and Digital Marketing Administrator).-Monitor, analyze and present data to determine effectiveness of digital marketing plans. Emphasis on converting data into actionable recommendations to exceed project goals

Hillsborough, Nc

-Developed strategies that impacted overall streaming efforts and followed best practices for each digital service provider -Developed, created and executed content across a wide variety of channels. Integrated social media growth and optimization into all label marketing efforts -Oversaw all social media, email marketing and digital advertising campaigns with an emphasis on audience growth and development -Managed Digital Marketing Team - includes the Digital Marketing Coordinator, Art Director and Digital Marketing Administrator

Hillsborough, Nc

• Act as the main point of contact for artists/artist teams during each album release campaign• Oversee the sales, marketing and promotion of each album assigned• Ensure that each segment of the artist team (publicity, radio, tour, etc.) submits a thorough plan for each new release to be compiled into an overall marketing plan • Schedule and lead initial marketing meetings for the projects assigned• Create, organize and distribute tools needed in order to promote and market assigned projects, including marketing plans, digital servicing strategies and release assets• Responsible for submission of all key materials needed for album release, including one sheet, digital metadata, order quantities and manufacturing materials• Monitor, analyze and present sales data to determine effectiveness of sales, marketing and promotion plans and to highlight areas of success or sales underperformance• Coordinate album release events and artist showcases• Act as producer and assistant videographer on The Sawyer Sessions, a live performance video series created by Yep Roc Music Group

Hillsborough, Nc

•Live shoots at Yep Roc Music Group concerts in the Triangle for viral videos, b-roll, YouTube•Log and capture footage for artist documentaries, Yep Roc 15, promotional videos and performance shoots•Assist in the creation of Record Store Day promotional videos for Yep Roc artists

- Coordinate production shoots for original content creation, including the Sitch Sessions- On-site festival production, including the Midnight Jam at MerleFest and content creation at Red Wing Roots- YouTube monitoring and reporting with an emphasis on converting data into actionable recommendations - Produce brand-sponsored content

Decatur, Georgia

Assist with the production of audio and video content for PasteMagazine.com, Paste mPlayer, Live From Paste sessions, takeaway shows, soundcheck performances and live interviews.

Haw River, North Carolina

•Compile monthly digital marketing reports working with Facebook, YouTube Insights, Google Analytics, and Next Big Sound•Database building for press, promoter, and venue contact lists•Write weekly Bella Union US blog posts•Create album trailer videos•Live shoots at Yep Roc Music Group concerts in the Triangle for viral videos, b-roll, YouTube•Assist in developing and distributing press releases