Mariah Wanderley Lins Pacheco Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Product Manager of Scale, a long-term educational program tailored for business partners, founders, and C-level executives of mid-sized and large companies.Responsibilities:• Develop and structure program deliverables, ensuring alignment with the program's value proposition• Lead initiatives to maintain participant satisfaction and value delivery• Define strategic objectives, KPIs, and roadmaps tailored to the educational needs of business leaders• Collaborate with cross-functional teams to implement scalable solutions that meet client needs and enhance the learning experience• Conduct ongoing assessments and optimizations to ensure program relevance and impactKey Accomplishments: Structured and implemented CSAT and NPS surveys to measure participant satisfaction and drive program improvements. Led a comprehensive product redesign aligned with G4’s strategic planning, enhancing program relevance and impact for members.

São Paulo, Brasil

Experience in frontend product management and AI algorithms, focusing on DASA's diagnostic structure:- Product leader of the self-service appointment scheduling team (NAV platform)- Product leader of the Natural Language Processing, NLP, algorithm development squad (using artificial intelligence for the identification of critical findings in exams reports)- Product leader of an internal exam scheduling system, created for the Customer Service CenterResponsibilities:• Define product strategy, rollouts, KPIs, and roadmap• Lead technology and design teams, ensuring the quality of deliveries• Conduct market research and data analysis for informed decision-making• Build product backlog and define requirements• Collaborate with multidisciplinary teams and align with stakeholdersKey Accomplishments: Implemented the transition from Kanban to Scrum workflow, enhancing predictability, delegation, and delivery monitoring. This initiative resulted in a 50% reduction in Lead Time. Furthermore, the team's enhanced efficiency, rollout strategy, and strengthened stakeholder relationships facilitated the product adoption in 2023, contributing to a substantial increase in the use from 1 percentage point per month to 10 percentage points per month.Within the Data Science team, we were able to anticipate medical treatments by up to 45 days using NLP algorithms capable of performing D-1 reading of medical reports. This process involves signaling and notifying the prescribing physician about any critical finding in patient exams.

• Being responsible for the interface with users (NAC) and stakeholders;• Monitoring and developing the roadmap and KPI strategy;• Analyzing data and monitoring indicators for decision making.

Porto Alegre, Rio Grande Do Sul, Brasil

• Social Media Management: content creation, monitoring, and community engagement• Online Advertising Campaigns: Google Ads, Facebook Ads, and Instagram Ads• Email Marketing: development of communication strategies and lead conversion (RD Station)• Data Analysis (Google Analytics)Key Accomplishments: Established the online presence of the educational institution, increasing the organic follower base from 4,000 to +10,000. Developed strategic communication workflows for lead generation and conversion through landing pages, ads ande mail marketing.

Porto Alegre, Rio Grande Do Sul, Brasil

• Planning and development of acquisition campaigns across digital media platforms: Google Ads, Facebook Ads,Instagram Ads, websites, and landing pages• Development of communication and support materials (copywriting for ads, website, and landing pages)• Management and monitoring of partnerships and influencers• Tracking campaign results

Porto Alegre, Rio Grande Do Sul

• Creation and development of communication with members and leads (email marketing, app, SMS)• Development, planning, and analysis of customer relationship content to enhance member retention and monetization• Development, planning, and analysis of customer acquisition content (email marketing and SMS)• Project planning and campaign management aimed at customer engagement, retention, and improving subscriber experience

Porto Alegre E Região, Brasil

• Customer service for members and leads through email and phone• Resolving subscription issues and analyzing process improvements• Development of special initiatives with membershttps://www.taglivros.com/blog/associados-da-tag-que-foram-surpreendidos/• Creation, planning, and execution of company social projectshttps://www.taglivros.com/blog/conclusao-projeto-social-tag/

Porto Alegre E Região, Brasil

• Planning, managing, and executing consulting projects• Supporting the sales funnel stages of the junior company• Personal and professional development of consultants during projects• Planning and conducting training sessions for consultantsManaged Projects:- Market Research for an entrepreneurial client- Internal Sector Analysis project for PS Júnior

Porto Alegre E Região, Brasil

• Execution and analysis of projects in various knowledge areas - marketing, finance, management, entrepreneurship, and innovation• Development of strategies for clients• Execution of internal organizational activitiesExecuted Projects:- Marketing Plan for an Innovative School, a Social Actions Company, and a Football Jersey Sales Platform- Financial Plan for a Jersey Sales Platform- Organization of the "Pitch Your Business" event

Porto Alegre E Região, Brasil

• Development of integration and training projects for the Porto Alegre Junior Enterprises Network (NEJ)• Communication development through social media management and event organization

Porto Alegre E Região, Brasil

English Mentoring Program for students with difficulties and/or to make up for missed classes.

Pós-Graduação Lato Sensu - Especialização, Economia Comportamental E Tomada De Decisão

Bacharelado Em Administração, Business Administration And Management, General