Mj Larson Email & Phone Number

Green Bay, Wisconsin, United States

Responsible for the planning and implementation of sales strategy and placement of sponsored content distributed across all Packers digital and digital broadcast platforms.- Fulfilling all digital sponsor content (social, website, app, email, and sweepstakes)- Coaching the Sales Team through analytics and examples of successful partner campaigns with digital inventory- Collaborating with all internal departments to fulfill sponsor contracts- Leading the digital inventory development and revenue planning for each fiscal year

West Lafayette, Indiana

• Managed the Purdue Sports Properties Client Services team• Executed partnership elements for all sports (signage, radio, print, digital, events and all others)• Provided support to Sales team (proposals, creative content, marketing strategies)• Served as liaison between partners, staff and Athletic Department• Led game day activation team

Greater Minneapolis-St. Paul Area

• Assisted with GSP events & public relations regarding Gopher Sports Games.• Helped coordinate Gopher Game Day sponsored activities and strategize how to improve fan’s experience through marketing research and team collaboration.• Worked with client services team on corporate partnerships, including: game day execution of sponsorships, in-game promotions, marketing assistance, hospitality & special events.• Interacted with fans & special guests promoting GSP and assigned partner promotions at games, including: the American Red Cross, KSTP News, and the University of Minnesota’s Masonic Children’s Hospital.

Smart Media Service

• Led student media consulting appointments regarding editing software, web design & live videos.• Strengthened campus media projects through pre-production assistance, video editing, design applications, technology software programs & customer service.• Managed audiovisual equipment inventory, scheduling & appointment calendars.• Trained new student media consultants on University policies & procedures, & audiovisual equipment.

Greater Minneapolis-St. Paul Area

• Summer Assistant to the Youth Development Communications team.• Interviewed news leads; wrote & edit stories for Minnesota 4-H news.• Planned editorial calendars for two separate entities: Minnesota 4-H, & Minnesota 4-H Alumni & Friends.• Led the the content creation & schedules for key message campaigns & special events.• Improved Extension Center's social media policy & guideline manual.

Shakopee, Mn

• Gained exposure to Minnesota's agricultural commodity groups through office operations, educational and outreach programs, communications, and member engagement.• Promoted strategic priorities while managing & monitoring social media accounts.• Wrote & edit blog posts for news releases.• Assisted with event planning, venue set-up, vendor communications & invoices.• Organized & managed promotional items, signage & photography.

St. Paul, Minnesota

• Recorded financial data, completed expense reports, reimbursements, order forms, and worked with the UMN accounting software for the Plant Sciences Finance Division at the University.

Minnesota State Fair

• Facilitated training workshops regarding livestock & media for high school volunteers.• Led shifts coordinating & managing media schedules & interviews.• Addressed public concerns & questions while promoting key messages & monitoring social media.• Built a donor database that coordinates a name search to signage locations on fairgrounds.

• Assisted with the HR department as part of the World's Foremost Outfitter Team• Led HR assignments - addressed the needs of individuals, resolved conflicts regarding services, organized products based off sale releases, managed customer service reviews regarding value, quality & innovation.

•Collected research data with a summer team, or in small groups run by college interns.•Traveled throughout Southern Minnesota & Northern Iowa working with various cashcrops.•Created an Agri-Science Proficiency & SAE from employment experience; was an FFAState Star in Agri-Science, & obtained a gold standing with the National FFAOrganization.