Mj Larson Email & Phone Number

Green Bay, Wisconsin, United States

Responsible for the planning and implementation of sales strategy and placement of sponsored content distributed across all Packers digital and digital broadcast platforms.- Fulfilling all digital sponsor content (social, website, app, email, and sweepstakes)- Coaching the Sales Team through analytics and examples of successful partner campaigns with.

West Lafayette, Indiana

• Managed the Purdue Sports Properties Client Services team
• Executed partnership elements for all sports (signage, radio, print, digital, events and all others)
• Provided support to Sales team (proposals, creative content, marketing strategies)
• Served as liaison between partners, staff and Athletic Department
• Led game day activation team

Greater Minneapolis-St. Paul Area

• Assisted with GSP events & public relations regarding Gopher Sports Games.
• Helped coordinate Gopher Game Day sponsored activities and strategize how to improve fan’s experience through marketing research and team collaboration.
• Worked with client services team on corporate partnerships, including: game day execution of sponsorships, in-game promotions, marketing assistance, hospitality & special events.
• Interacted with fans & special guests promoting GSP and assigned partner promotions at games, including: the American Red Cross, KSTP News, and the University of Minnesota’s Masonic Children’s Hospital.

Smart Media Service

• Led student media consulting appointments regarding editing software, web design & live videos.
• Strengthened campus media projects through pre-production assistance, video editing, design applications, technology software programs & customer service.
• Managed audiovisual equipment inventory, scheduling & appointment calendars.
• Trained new student media consultants on University policies & procedures, & audiovisual equipment.

Greater Minneapolis-St. Paul Area

• Summer Assistant to the Youth Development Communications team.
• Interviewed news leads; wrote & edit stories for Minnesota 4-H news.
• Planned editorial calendars for two separate entities: Minnesota 4-H, & Minnesota 4-H Alumni & Friends.
• Led the the content creation & schedules for key message campaigns & special events.
• Improved Extension Center's social media policy & guideline manual.

Shakopee, MN

• Gained exposure to Minnesota's agricultural commodity groups through office operations, educational and outreach programs, communications, and member engagement.
• Promoted strategic priorities while managing & monitoring social media accounts.
• Wrote & edit blog posts for news releases.
• Assisted with event planning, venue set-up, vendor communications & invoices.
• Organized & managed promotional items, signage & photography.

St. Paul, Minnesota

• Recorded financial data, completed expense reports, reimbursements, order forms, and worked with the UMN accounting software for the Plant Sciences Finance Division at the University.

Minnesota State Fair

• Facilitated training workshops regarding livestock & media for high school volunteers.
• Led shifts coordinating & managing media schedules & interviews.
• Addressed public concerns & questions while promoting key messages & monitoring social media.
• Built a donor database that coordinates a name search to signage locations on fairgrounds.

• Assisted with the HR department as part of the World's Foremost Outfitter Team
• Led HR assignments - addressed the needs of individuals, resolved conflicts regarding services, organized products based off sale releases, managed customer service reviews regarding value, quality & innovation.

• Collected research data with a summer team, or in small groups run by college interns.
• Traveled throughout Southern Minnesota & Northern Iowa working with various cashcrops.
• Created an Agri-Science Proficiency & SAE from employment experience; was an FFAState Star in Agri-Science, & obtained a gold standing with the National FFAOrganization.