Maria Højgaard Email & Phone Number

Odense, DK

Lyngby Tårbæk, Capital Region, Denmark

• Tasks:
• Brand Strategy
• Annual Marketing Strategy / Focus Areas
• Overarching calendar with key strategic focus areas (Brand campaigns, Key Products, Events, Collabs, Ambassadors, Editorial)
• Communication Platforms
• Driving Brand Moments

Denmark

• It is a privilege to grow the Bang & Olufsen brand with other strong global partners. Here I panned and managed Marketing activities with in both BtB and our branded partnerships.Tasks:
• Budget responsibility.
• Project management of co-branded activities
• Briefing external agency /take part in photo shoots/ responsible for approval process.
• Coordinating internal stakeholders such as, product managers, creative team, retail marketing team, digital team etc.Results:Successfully worked on co-branded activities with automotive and consumer electronics.

Copenhagen Area, Capital Region, Denmark

• Managed product campaign development and guidelines for global use.Tasks:
• Campaign budget responsibility.
• Project management from campaign idea to finished toolbox.
• Briefing external agency /take part in photo shoots/ responsible for approval process.
• Coordinating internal stakeholders such as, product managers, creative team, retail marketing team, digital team etc.
• Supervised 3 junior campaign coordinators.Results:Managed 5 product launches in 15 months. 2 products became bestsellers.Managed Bang & Olufsen’s first Chinees New Year campaign for China Only.Gave support to our New.

Copenhagen, Capital Region, Denmark

• Development and execution of 360-degree marketing strategy, to introduce a Turkish/France beauty brand globally.Tasks:
• Part of management meetings with the Turkish mother company, to create global strategy.
• Develop global brand guidelines.
• Made a 360- degree marketing plan for global expansion.
• Take part in product development meetings with head pharmacists, to develop products especially for Europe.
• Establish Global SoMe platforms, with local adaptions (One brand, one voice)

Copenhagen Area, Denmark

• Marketing strategy and implementation for Travel Retail. Brand alignment in distributor market.Tasks: Travel Retail
• Managed a team of 3
• Hands on-management, weekly team meetings, quarterly meetings with HR partner about team, yearly development plans with team members.
• Marketing strategy, implementation, and campaign roll out on 100+ airlines, 25+ cruise lines, 30+ airport/ duty free stores
• Took part in planning two yearly travel retail exhibitions in TFWA Cannes and Singapore.
• On-going process optimization of procedures and workflowTasks: Distributor Markets

Glostrup, Denmark

• Marketing strategy and implementation for Travel Retail. Brand alignment in distributor market.Tasks: Travel Retail
• Managed a team of 1
• Hands on-management, weekly team meetings, quarterly meetings with HR partner about team, yearly development plans with team members.
• Marketing strategy, implementation, and campaign roll out on 100+ airlines, 25+ cruise lines, 30+ airport/ duty free stores
• Took part in planning two yearly travel retail exhibitions in TFWA Cannes and Singapore.
• On-going process optimization of procedures and workflowTasks: Distributor Markets

Glostrup, Denmark

• Manage seasonal campaign development and guidelines for global use.Tasks:
• Campaign budget responsibility
• Project management from campaign idea to finished toolbox
• Briefing external agency /take part in photo shoots/ responsible for approval process.
• Support on the PR look-bookResults:
• Managed 1 global Spring launch and improved the toolbox for easier implementation inmarkets. And supported on 1 global Fall launch.

London, United Kingdom

• lanning and execution of 360-degree marketing strategy, to promote PANDORA in the UK, after taking over from local distributor.Tasks:
• Recruited and build up the marketing department in London. Ended up managing a team of 10.
• Created structure and guidelines for the UK marketing department.
• Responsible for overall UK marketing budget.
• Implementation of new global branding strategy and national campaigns.
• Responsible for all retail marketing print.

London, United Kingdom

• Developing and content managing the UK and Irish version of the website www.visitdenmark.com and liaising with web developers at head office.
• Responsibility for Customer Relationship Management, including newsletters and database maintenance and development.
• Implementing the strategy for online communication and coordinating new marketing tools such as mobile marketing activities and online games.
• Implementing and coordinating on- and offline marketing campaigns and reporting on results.
• Creating adverts including copywriting, proofreading and image selection, liaising with media agency and placing adverts in agreed media.
• Organising and taking part in various workshops and exhibitions.

Aarup, Denmark

• Participating in forming overall marketing strategy.
• Participating in development of corporate guidelines, design and marketing platform and the creation of a common visual identity.
• Being the driver of projects such as the definition of Corporate Identity manual standards, developing packaging, TV-commercials, POS material and brochures.
• Updating websites.
• Intercultural communication supporting the local marketing people based in each of the sales subsidiaries and 3rd party distributors.
• Point of contact and support for a group of our 16 subsidiaries and 58 third party countries.

Odense Area, Denmark

Created custom made global trips from dialogue with customers.Booked flight tickets and was in dialogue with customers if changes occurred in their travel plans.

Odense Area, Denmark

Made qualitative and quantitive research for the data and insights team.

Ballerup, Denmark

A two year rotation, working in the Shipping, Sales and Marketing department.