Maria Iliadou Email & Phone Number

Greece

3 marketeers spread in Spain& Italy, taking care of Klarna's top partners in those markets.Aim to supports my CL reports in:- having the necessary skills and knowledge to excel in their roles.- in their overall development and progress - monitor their well being

Athens, Attiki, Greece

Greece

Athens, Greece

Responsible for Reebok Brand (both performance and lifestyle), in GR & CY.Direct report to Marketing Director of South East Europe.Major responsibilities:- Drive brand awareness, hype and desirability by developing and executing effective, creative and innovative annual MKT plans for the brand- Strong focus on digital and social, according to consumers'​.

Responsible for:- Milko, the leading brand in the chocolate milk drinks category- Milcafe & - Nesquik RTD.Direct report to a Marketing Manager.Major responsibilities:- Engage consumers via 360o brand activation planning- Grow brand strength and image through effective marketing plans- Long term strategy formulation & planning- Development & coordination of.

Responsible for Lacta & Merenda brands, leading chocolate brands in the Greek market. Experienced in 360o brand activation planning, NPD development and coordination. Standalone Management of Merenda brand.Major projects:- Cannes award winning campaign for Lacta – “Love in the end”- Numerous Ermis awards for Lacta - "Love in the end campaign"- Merenda’s.

Major projects:- Standalone management of 3BIT (bar) brand – lead of the new communication strategy of the brand- 360o MKT plan for the celebration of the 150 yrs of Pavlides Bitter, launch of the Pavlides Bitter chocolate museum.

- Standalone management of 3BIT bar brand - tactical support of the countline brand- Assistance and lead in major projects of Pavlides Bitter Chocolate

Direct report to the local Marketing Manager.Standalone management of various projects of the leading gum brand, Trident.Major project:Trident & Sakis Rouvas sponsorship activation rollout360o support of a global brand in the local business environment

Part of a cross brand team (of Gum & candy brands ie Trident, Halls, Dentyne, Bubbaloo) leading projects under all brands.

Master Of Business Administration (M.B.A.), 9,34/10

Thesis on "E-commerce strategy & new emerging technologies. Contradiction of Greece vs Europe in terms of e-commerce development"

Executive Education Program “Harvard Manage Mentor” (E-Learning Program), Executive Mba Program

Bachelor Of Business Administration (Bba), Marketing & Communication, 8,3/10

Erasmus Program

Social Markerting, Content Marketing, Mobile Marketing Courses