Maria Iliadou Email & Phone Number

Greece

3 marketeers spread in Spain& Italy, taking care of Klarna's top partners in those markets.Aim to supports my CL reports in:- having the necessary skills and knowledge to excel in their roles.- in their overall development and progress - monitor their well being

Athens, Attiki, Greece

Greece

Athens, Greece

Responsible for Reebok Brand (both performance and lifestyle), in GR & CY.Direct report to Marketing Director of South East Europe.Major responsibilities:- Drive brand awareness, hype and desirability by developing and executing effective, creative and innovative annual MKT plans for the brand- Strong focus on digital and social, according to consumers'​ trends.- Launch of global campaigns and development of local ones, according to the market needs.- Long term strategy formulation & planning (2020 outlook)- Lead & participation in cross functional and cross country projects- Business management: Budget management & monitoring, analysis of brand performance versus objectives - Management of consumer researches- Lead & Overview of Sports Marketing annual planLeader of a team consisting of:1. Junior Fitness and Training Manager2. Newsroom & Publishing Manager3. MKT intern Major projects & Awards:- Best newcomer on a South East Level in 2016 within Adidas Group- Best Use of Social Media, in the Sports category @ the 2016 Social Media Awards- Reebok & Lefteris Petrounias annual partnership

Responsible for:- Milko, the leading brand in the chocolate milk drinks category- Milcafe & - Nesquik RTD.Direct report to a Marketing Manager.Major responsibilities:- Engage consumers via 360o brand activation planning- Grow brand strength and image through effective marketing plans- Long term strategy formulation & planning- Development & coordination of NPDs- Business management: monthly forecasting, A&Ps management & monitoring, analysis of brand performance versus objectives - PnL responsibility- Management of consumer researchesMajor projects:- Lead of celebrity endorsement (athlete Giannis Antetokounmpo) in Milko's new campaign (with a fulll 360o plan)- Launch of Nesquik RTD in cooperation with Nestle

Responsible for Lacta & Merenda brands, leading chocolate brands in the Greek market. Experienced in 360o brand activation planning, NPD development and coordination. Standalone Management of Merenda brand.Major projects:- Cannes award winning campaign for Lacta – “Love in the end”- Numerous Ermis awards for Lacta - "Love in the end campaign"- Merenda’s NPD and new communication idea (Merenda Crunchy and "Damere" accordingly)

Major projects:- Standalone management of 3BIT (bar) brand – lead of the new communication strategy of the brand- 360o MKT plan for the celebration of the 150 yrs of Pavlides Bitter, launch of the Pavlides Bitter chocolate museum.

- Standalone management of 3BIT bar brand - tactical support of the countline brand- Assistance and lead in major projects of Pavlides Bitter Chocolate

Direct report to the local Marketing Manager.Standalone management of various projects of the leading gum brand, Trident.Major project:Trident & Sakis Rouvas sponsorship activation rollout360o support of a global brand in the local business environment

Part of a cross brand team (of Gum & candy brands ie Trident, Halls, Dentyne, Bubbaloo) leading projects under all brands.

Master Of Business Administration (M.B.A.), 9,34/10

Thesis on "E-commerce strategy & new emerging technologies. Contradiction of Greece vs Europe in terms of e-commerce development"

Executive Education Program “Harvard Manage Mentor” (E-Learning Program), Executive Mba Program

Bachelor Of Business Administration (Bba), Marketing & Communication, 8,3/10

Erasmus Program

Social Markerting, Content Marketing, Mobile Marketing Courses