Maria Jose Castro Rodriguez Email & Phone Number

New York, United States

Costa Rica

• Head of Marketing operations in Costa Rica and other countries where RFW has a presence. Responsible for the brand’s image and implementation of strategies to convey RFW’s concept and vision of sutainability to the.
• Developing and implementing integrated marketing campaigns across multiple channels, including social media, email, paid advertising, and activations in events.
• In charge of all communications and content creation for blogs, newsletters and articles to ensure they follow brand guidelines and standards.
• Developing and maintaining strong relationships with key stakeholders, including agency partners, vendors, and industry influencers.
• Creating and managing marketing budgets to maximize ROI and meet business objectives.
• Planning and executing events, such as product launches, trade shows, and sponsorships, to increase brand visibility and generate leads.

Costa Rica

• In charge of operations in Costa Rica and Panama:
• In charge of compensation strategies for internal sales force (economic bonuses, trips, etc.)
• Performance data analysis from external sales force in each campaign (18 a year) to propose improvement plans and strategies.
• Business variables analysis to propose improvement plans and strategies.
• In charge of monitoring and follow up of each country’s budget.

Costa Rica

• In charge of Trade Marketing and Sales Force operations in Costa Rica, Guatemala, El Salvador and Panama:
• Implementing and analyzing data of the communication and value proposition strategies for the Beauty Consultants.
• Implementing commercial strategies and analyzing data of the results of the Recognition Program for the Beauty Consultants with the most sales in each country.
• In charge of the organization of national and international events and trips for the Beauty Consultants with highest sales in each country.
• In charge of digital events (Webinars, Sales Conventions & Special Events)
• Implementing commercial strategies and analyzing data of the results of the New Beauty Consultant Program for each country.

Costa Rica

• In charge of Employee Engagement tasks:
• In charge of all the red tape related to new employees and employees leaving the company. This includes: background checks, personal information, exit interviews, etc.) Induction processes for every new employee.
• In charge of internal communications.
• In charge of the organization of internal events in coordination with different committees. (Social Responsibility, Environmental Committee and Fun & Sports)
• Weekly reports about new employees and employees who have left the company and monthly reports about employee vacations.

Costa Rica

Internship in the Marketing departments of Pilsen and Heineken.

Master'S Degree, Entrepreneurship & Innovation

Licenciate'S Degree, Marketing, Graduada

Bachelor'S Degree, Business Administration, Graduada