Maria Laverghetta Email & Phone Number

Boston, Ma, Us

Greater Boston

- Orchestrated the transition to a cutting-edge cloud-based data stack (Snowflake, Talend, Power BI) as the strategy leader and product owner, commencing in Q3 2023. In collaboration with the Data Systems team, this initiative, continuing through 2024, involves replacing our existing on-premise data warehouse, ensuring seamless integration and optimal utilization of data resources.- Spearheaded all aspects of CRM management as the product owner, encompassing development, training, and documentation for various business lines. Instrumental in driving efficiency and effectiveness through meticulous data mapping, workflow optimization, and the creation of intuitive dashboards and reporting mechanisms.- Pioneered the establishment of a robust data governance team in 2022, serving as a leader and co-creator. Led the implementation of comprehensive data quality procedures and metrics across the credit union, leveraging internal data stewards and owners to ensure ongoing adherence to high-quality data standards.- Led the development and strategic implementation of Qualtrics member surveys for the credit union, focusing on enhancing member experience and satisfaction. Established key benchmarks such as Net Promoter Score (NPS), overall satisfaction, and financial wellness metrics, driving continuous improvement initiatives to elevate member engagement and loyalty.

Boston, Massachusetts, United States

Salem, Massachusetts, United States

- Spearheaded the launch of the Business Analytics and Reporting Council (BARC), assembling a cross-functional team of senior analytics representatives within the bank. BARC's primary objective was to drive the effective utilization of business intelligence reporting across the organization, facilitating informed decision-making and strategic alignment.- Developed comprehensive Paycheck Protection Program (PPP) customer profiles and reporting mechanisms for executive management, enabling real-time tracking, monitoring, and proactive communication with PPP customers throughout the pandemic. These initiatives were pivotal in ensuring continued support and engagement with critical stakeholders during challenging times.- Played a key role in the creation of self-service business line dashboards utilizing Power BI for executive management. These dynamic dashboards provided real-time insights into various customer experience (CX) metrics, management benchmarks, profitability indicators, and other pertinent metrics, empowering leadership with actionable insights for strategic decision-making.- Instrumental in training incoming analysts at the bank on a range of essential tools and platforms, including Fiserv banking software, Marketo, Power BI, and Excel. Through structured training programs and hands-on mentoring, facilitated the seamless integration of new talent into the organization, ensuring proficiency in critical technologies and processes.- Drove automation of internal operations processes and delivered actionable insights on all internal and external marketing campaigns. Leveraging advanced analytics tools and methodologies, streamlined operational workflows and provided executive leadership with valuable insights to optimize marketing strategies and maximize campaign effectiveness.

Salem, Massachusetts

- Directed the management of Salem Five's customer data to ensure a seamless customer experience across both in-branch and online channels. By overseeing data integrity and accessibility, contributed to enhanced customer satisfaction and loyalty.- Established the Customer Centricity Council, a dedicated team of business line leaders committed to prioritizing customer-centric initiatives and continuously improving the Salem Five customer experience.- Launched the quarterly and annual customer survey white paper for executive management in Q1 2018, synthesizing and interpreting key metrics such as overall satisfaction, Net Promoter Score (NPS), and Customer Effort Score (CES), along with direct customer feedback. This initiative provided valuable insights to drive strategic initiatives and improve customer experience across brands and business lines.- Contributed to the construction and revamp of the 2019 retail incentive plan, leveraging year-over-year scenario analysis via pro forma. This strategic approach ensured alignment with organizational goals and incentivized desired behaviors to drive business growth and profitability.- Served as the lead marketing representative for successfully completed software conversions in September 2017, as well as mergers in May 2018 and October 2018. Managed comprehensive customer communications strategies and facilitated seamless transitions of multiple software tools and products, ensuring minimal disruption to customer experience.

Orlando, Florida Area

- Provided expert guidance to students and collaborated extensively with marketing, retention, and business analytics departments to optimize lead quality and improve overall conversion rates. Through cross-functional collaboration, ensured alignment of marketing efforts with organizational goals and priorities.- Employed targeted SEO, paid search, and direct marketing strategies to enhance lead flow and drive engagement. These efforts were instrumental in attracting high-quality leads and maximizing conversion opportunities.- Contributed to the development of compelling content for call-to-action email campaigns, leveraging persuasive messaging and creative assets to drive customer engagement and conversion.- Utilized advanced data analysis tools including Microsoft Dynamics, SQL, and Excel to analyze data, create insightful pivots, and develop dynamic dashboards highlighting key trends and performance metrics.- Achieved notable increases in conversion rates while optimizing lead volume, with a 0.5% increase in conversion rates from 2014 to 2015 with 8.7% fewer leads, and a 0.7% increase from 2015 to 2016 with 4.6% fewer leads. These results demonstrate a strategic approach to lead management and conversion optimization.- Participated in a high potential program as an analyst from 2016 to 2017, honing analytical skills and gaining valuable leadership experience.- Played a key role in launching and managing Pearson Orlando WILL (Women in Learning and Leadership) employee resource group and Orlando Spectrum, Pearson's first LGBT employee resource group. These initiatives underscore a commitment to diversity, inclusion, and employee empowerment at the executive level.

Orlando, Florida Area

• Enrolled lead generated clients into accredited payday loan consolidation program• Helped clients to monitor their personal spending and budgetary constraints, while negotiating their outstanding balances with creditors• Led the company with an average of $13,000 in new client sales per month over a 16-month period• Set company record with more than $20,000 in new client sales generated in July 2010

Orlando, Florida Area

• Fielded wholesale customer orders from both Orlando and Tampa branches• Helped facilitate client support due to inventory caps or quality issues• Increased revenues for the four Florida branches more than $1 million from 2008 to 2009

Master Of Business Administration (Mba), Finance, Marketing, 3.9 Gpa

Activities and Societies: Beta Gamma Sigma

Bachelor'S Of Science, Journalism, 3.5 Gpa, Cum Laude

Activities and Societies: Golden Key Honor Society, University Scholars Program, Campus Diplomats, Alpha Kappa Psi Business Fraternity

Bachelor'S Of Music, Voice And Opera, 3.5 Gpa, Cum Laude

Activities and Societies: University Choir, Mozarteum featured Vocalist, Salzburg College