Mariam Matin Email & Phone Number

Developing a product that will help early-career talent better (1) identify and communicate their priorities in the job search (2) prioritize job opportunities that align with their goals and values and (3) understand the unspoken norms of the job search process.By better supporting job seekers, recruiters will be able to access a more curated, high-quality pool of early-career candidates. Learn more at forwardjobs.io

New York, Us

Second Day is a site built to serve and educate the many young people who feel forced to decide between doing good for the world or doing well for themselves. Through our job board, content, and support network, we strive to be an online resource for those looking to build careers in the social impact sector. As co-founder, I was involved in all early high-level conversations that eventually brought us to our current mission and product. The three of us worked through the broad strokes of our individual visions, personal/professional experiences, research findings, and marketplace analyses to create a concrete strategy of how to uniquely and effectively serve our target audience.From there, I took over as the Director of Product Marketing and started the product design to refine those big-picture ideas into a tangible, user-friendly interface. Simultaneously, I was building our brand. From logos to brand voice, what persona should be behind the site I was designing? Once we had a solid version of the site, it was time to build a content strategy. What kind of articles were we going to populate our site with and what did we want our audience to gain from them? Finally, we needed to build a team to make all these dreams come true. During the summer of 2018, Second Day was a team of a dozen people. I had five interns reporting me to handle all marketing and copywriting. Together, we created and executed a GTM strategy and wrote dozens of pieces of content.The most valuable lesson I learned from this process was the real magic of creating a cohesive product + brand is to keep these two functions in sync and tightly connected from the beginning. Because I had a clear understanding of both our product capabilities and the positioning we were building towards, we created a much clearer and stronger offering right out of the gate.

After graduating, I co-founded Ayana Arts with two young grads who missed the community and creative outlet of South Asian art groups. Ayana Arts is an organization that brings together young people in New York with a background in South Asian dance, music, and other art forms who want to continue to explore that passion. We created the brand, story, did outreach and recruiting, and have grown to 25 members in the past two years. We have put on two shows and raised hundreds of dollars for a local New York organization. -Created brand identity and voice of Ayana-Created and maintain website-Help maintain social media presence (Instagram, Facebook, SoundCloud)-Wrote copy for newsletters and other promotional materials-Choreograph, lead practices, and continue to perform

New York, Ny, Us

New York, New York, Us

After my promotion, my role expanded into fully owning projects that I had simply been supporting. I was more directly operating in a cross-functional role where I not only served my Marketing team directly, but also directly worked with nearly every other team at the company, including our global sales organization, the creative team, Finance, Legal, and client services. -Worked with project manager of new corporate website, charged with day-to-day maintenance post-launch-Ideated, designed, and purchased $75,000 worth of promotional items for clients and employees, annually-Trained all sales people on content management/analytics platform-Oversaw the creation of first corporate brand identity book-Wrote copy for events, collateral, social, and award submissions-Supported major industry event activations

New York, New York, Us

As a Coordinator, my responsibilities centered on supporting marketing operations and providing sales support. -Order promotional items-Create video assets for meetings-Manage the 'marketing closet' for events-Make basic changes on WordPress for the corporate website

As President of the largest cultural organization at Georgetown, I planned several major events and initiatives. Our largest project was organizing the largest cultural show in Washington, D.C., Rangila. Our board organized over 500 students into a dozen individual performances and raised thousands of dollars in charity money. Planning the show required 6 months of planning, managing a $50,000 budget, working with a variety of vendors, artists, organizations, and on-campus groups. For the first time in Georgetown’s history, we hosted the show at the historic Kennedy Center and filled all 2,300 seats. Beyond Rangila, we continued to host or usual events and implemented new programming which included re-emphasizing dialogue on the South Asian diaspora and the political and economic landscape in contemporary South Asia.-Led the largest cultural organization at Georgetown University-Managed the 13-member board-Led the planning of largest cultural show in Washington D.C.-Oversaw regular programming, ranging from social events to dialogue discussions-Managed social media and digital presence while Marketing Chair

I joined one of my classmates on her thesis research in Hyderabad, a city in India with a blossoming start up community. Our aim was to do ground research to examine what tactics were most effective in encouraging female entrepreneurship, particularly in a society that creates a lot of blockades for women to professionally expand in a meaningful and scalable way.-Researched government intervention programs designed to promote female entrepreneurship-Interviewed women throughout the city who had started non-retail/tech-focused businesses-Worked with educational leaders in the field

Houston, Texas, Us

When I joined Direct Energy, the Marketing Department was in a transition stage of expanding and reasserting their role in the larger company. My role was focused on helping them not only ‘get back to basics’, but also ideate new initiatives to target untapped markets. -Developed an internal newsletter template in collaboration with their creative agency-Created the department’s first scorecard to track the success of campaigns and share that information company-wide-Constructed surveys to be filled both within Direct Energy and exteranlly to foster stronger communication-Contributed to developing targeted micro-marketing, hyper-local initiatives to identify new opportunities around Texas

Along with five classmates, I co-founded a new dance group at Georgetown University that incorporated Bollywood and Hip Hop dance. We identified a need for a team that required no experience and allowed South Asian American students to meet each other, and non-South Asian students to learn more about our culture. Starting a new club at Georgetown required navigating significant bureaucracy and red tape.-Marketed and recruited new members; at our peak we were forty dancers-Successfully registered as a new club at Georgetown-Choreographed, led practices, and performed all four years-Handled all branding and marketing materials

When I joined the hospitality tech start-up, the company was small and rapidly expanding. I supported the Marketing team in executing basic brand awareness campaigns and writing thought leadership pieces. -Wrote weekly blog posts-Developed brand awareness campaigns-Created customer satisfaction surveys-Wrote larger, targeted content pieces to encourage new business and renewals

Houston, Tx, Us

Clean Line Energy was a rapidly expanding wind energy company managing multiple builds across the country. I was assigned to the Grain Belt Express project. My responsibilities were very diverse, ranging from managing CRM databases to traveling through rural America to speak to homeowners who would be affected by construction.-Update the website to be more comprehensive and user-friendly -Developed an online letter of support-Used Customer Relationship Management software to identify champions of the project-Led community outreach projects, including letter-writing campaigns and call-a-thons-Helped run Open House events in Missouri

Faith Complex was an interview series run by the Program for Jewish Civilizations at Georgetown University. It featured a people from different fields who were invited to speak on the intersection of religion, current affairs, and the arts.-Scripted interview questions-Directed interviews during shoot-Conducted on-camera interviews-Developed Faith Complex’s first PR and marketing strategy

Leaders in Education About Diversity is an organization committed to facilitating conversations around campus on various issues of identity. We hosted several events, ranging from Dinner and Dialogues where we discussed a hot topic of the month, to diversity trainings for club leaders. -Facilitated dialogues-Created programming for various clubs on campus-During tenure as interim co-chair, lead weekly meetings-Managed first-ever Allyship Week

Houston, Tx, Us

I spent two years as a copywriter, and then a year as a section editor of the newspaper. Senior year of high school, I became editor-in-chief and led a board of 20 people and a writing staff of nearly 50 people, a record high for our paper at that time. -Managed a record high writing and editorial staff-Led the release of a new issue every month-Oversaw the publication of our longest annual magazine in The Review’s history

Economics And Psychology

Certificate In User Experience Design

Microeconomics And Statistics