Maria Miller Email & Phone Number

United States

As the Social Media Manager at WayPoint Marketing Communications, my primary responsibility is collaborating with our team to create compelling social media strategies for our company's brand and clients. I aim to boost brand awareness and drive ROI by developing these strategies. What excites me the most about my role is the constantly evolving landscape of social media and PR. In my role, I plan and execute various digital marketing campaigns, including web, SEO/SEM, database marketing, email, social media, and display advertising. I utilize multiple tools and platforms, such as WordPress, Square Space, MailChimp, SEMRush, Google Ads, Google Analytics, and Canva to create and maintain a compelling social media presence for our B2B clients. I work collaboratively to brainstorm innovative and fresh growth strategies for our clients and WayPoint. I also stay on top of current marketing trends to identify ways to leverage them for the benefit of our clients (this is easily one of my favorite parts of my job, too).

Columbus, Ohio Metropolitan Area

Agility Partners is revolutionizing the recruiting industry by putting people first and leveraging advanced tech to address the widening talent gap through our free, home-grown, job referral platform, Agility Connect. As the marketing manager, I help creatively paint and tell Agility Partners’ brand story across all channels, while building and fostering partnerships in the IT arena.- Developed weekly e-campaign strategy for members of our proprietary job referral platform, Agility Connect, resulting in a consistent 35%+ open rate and an average 5.73% click rate over the first 12 months.- Launched a brand blog with company developers and built a team content creation schedule for consistent thought leadership publishing. As a result of backlinking, social media, and email marketing, the brand blog received nearly 2,000 users and an average page duration of 2.5 minutes over the last 12 months.- Created and managed a company TikTok account to reach the audiences of job seekers to highlight the company's area of expertise and culture for internal hires, resulting in 32,000+ content plays and more than 550 likes in less than months months.

Columbus, Ohio Metropolitan Area

Impower.ai aims to create strategic partnerships with companies and leaders who share a similar vision of the Future of Work. Together we can modernize the way problems are solved on the journey to AI. As the marketing manager, I help creatively paint and tell Impower’s brand story across all channels, while building and fostering partnerships in the tech arena.

Columbus, Ohio Area

- Developed and executed a branded job seeker blog with a reach of more than 500 in the first six months.- Planned and carried out website redesign for job seeker and talent solutions audiences to remain competitive in the professional talent industry. The new content and customer experience helped drive a combination of more than 400 leads and interactions in the first three months.- Executed a marketing strategy to generate leads and build brand awareness on the LinkedIn platform. This effort was in collaboration with LinkedIn Advertising and a Jobs Pilot, which aided in an increase of more than 3,000 followers with a steady engagement rate of more than 5.5%, week-over-week.- Built an omnichannel marketing strategy for the rebrand launch of a cybersecurity line of business (Mission Essential Cyber Threat Solutions), including website development, organic content creation, social media, and paid advertising efforts. Over 59,000 impressions and 1,200 results were served and generated within the first month of Facebook digital advertising, along with 138,000 impressions and more than 2,000 conversions through Google search ads.

Columbus, Ohio Area

- Created and implemented temporary Emergency Department patient entrance signage plan for Mount Carmel East’s four-year, $310M campus-wide modernization project. This included temporary signage throughout two driving routes on the hospital campus, as well as vinyl adhesives on monuments, windows and doors to aid in appropriate wayfinding.- Implemented strategic, integrated marketing plan for the addition of 3T MRI services at three health system locations to drive volume, awareness and support the Mount Carmel brand.- Provided creative direction, managed vendor relations, and executed event plans for VIP and community grand opening events for Mount Carmel Hilliard and Mount Carmel East. These events blessed and promoted the new facilities and aided in forming community relations.- Managed and coordinated system events, along with volunteer recruitment and ordering event-specific giveaways. Among these events included a Sunny 95 sponsorship that consisted of 12 summer block parties in affluent neighborhoods across central Ohio.- Supported the launch and ongoing maintenance of the health system’s online Brand Store. Tasks included approving artwork proofs to maintain brand guidelines; submitting requisitions in Lawson Supplier Portal; fielding colleague order questions; updating and promoting Brand Store materials on the Mount Carmel Intranet. The Brand Store provides colleagues the opportunity to purchase their own logo'd apparel and giveaways for their department events and initiatives.- Served as marketing representative and chairperson on the Mount Carmel Foundation Steering Committee for their annual fundraising gala, Champagne & Diamonds. This gala raised a record $1.1M in 2019 to help fund and support Mount Carmel Outreach Services and a new mobile coach.- Maintained and updated the multi-million dollar marketing budget to track health system specific spends to align with overall marketing plans.

Columbus, Ohio Area

- Served customers by discovering their needs and wants, making recommendations to generate sales.- Trained to guide engaged couples through the wedding registry process via Wedding Registry tours and Parties.- Assisted with new-hire training on the sales floor with the POS System, product category knowledge and Intranet resources.- Created and maintained visual merchandise displays on the sales floor to enhance the overall custoemr experience.

Gahanna, Oh

- Developed marketing and communication strategies for audience-specific events and product offerings, including web content and social media engagement.- Planned, scheduled and promoted marketing and booth logistics for 30+ yearly exhibiting trade shows and conferences in the US and Canada. Exhibiting conferences and presentations built brand awareness, generated sales and fostered industry client relationships.- Maintained, updated and added content to social media platforms and website to promote events, trainings and products, including the first annual SPIDA Software training in Columbus, Ohio.

Columbus, Ohio Area

- Developed annual marketing and communication calendar for the Light the Night Campaign based on campaign efforts, goals and accomplishments.- Created ExactTarget e-campaigns and newsletters that were sent to participants, sponsors and retail partners to promote and raise campaign dollars for each of the markets.- Assisted with pre-interview screenings, scheduling and conducting intern interviews for Light The Night Team.