María Mercedes Torres Cdmp Email & Phone Number

Lynnwood, Wa, Us

Greater Seattle Area

UK-based company specialized in manufacturing and selling hardwood flooring.• Developed an effective customer journey that evaluates and addresses each touch point to ensure a successful customer experience.• Defined brand positioning for the US market and create strong differentiators across each channel.• Generate user insights to develop tailored marketing campaigns.• Product development for a special marketing campaign as a strategy to reach a new target audience.•… Show more UK-based company specialized in manufacturing and selling hardwood flooring.• Developed an effective customer journey that evaluates and addresses each touch point to ensure a successful customer experience.• Defined brand positioning for the US market and create strong differentiators across each channel.• Generate user insights to develop tailored marketing campaigns.• Product development for a special marketing campaign as a strategy to reach a new target audience.• Manage marketing metrics to track progress/performance and make business decisions.• Virtual Reality as a strategy to differentiate Woodpecker from the competition, delight end users and partner with designers and architects.• Design product launch and tradeshow events with a compelling brand story to ensure customer acquisition.• Manage communication with other departments to ensure consistency of brand messaging and KPI’s achievement.• Manage content, case studies and marketing automations as part of our inbound marketing efforts.• Manage the creation of advertising and any marketing collateral to ensure messaging and performance• Teach wood flooring/marketing classes to interior design students as a strategy to nurture future clients. Show less

Sydney, Australia

Australia-based company specialized in end-to-end marketing, brand and design (graphic & web) services for small-medium businesses. • Account manager for Beneteau. Ownership and management of all visual designs across different platforms (online & offline), including advertising on some of the most influencing boat magazines. • Developed and tested several online campaigns resulting in customer acquisitions across different countries by conveying a clear/strong value preposition… Show more Australia-based company specialized in end-to-end marketing, brand and design (graphic & web) services for small-medium businesses. • Account manager for Beneteau. Ownership and management of all visual designs across different platforms (online & offline), including advertising on some of the most influencing boat magazines. • Developed and tested several online campaigns resulting in customer acquisitions across different countries by conveying a clear/strong value preposition through classy and effective designs and messaging. • Developed and designed customized brands and marketing strategies that helped customers to position their businesses as premium. • Developed and managed marketing strategies to achieve consistency across all points of contact by aligning marketing assets with the company values. • Developed brands including visual style guides, brand identity and marketing assets. • Managed EDM and automations to nurture leads and grow relationships.• Developed and managed marketing metrics such as bounce rate, total visits, channel traffic, conversion rate, and cost per lead. • Managed customer insights to generate new and targeted content.• Organized and managed key events for lead generation and customer acquisition.• Developed and managed a loyalty campaign resulting in an increase of customer retention.• Designed marketing collateral that reflected clients' brand identity and value proposition resulting in a clearer and stronger message. Show less

Venezuela

Venezuela-based company leader in the alcoholic beverage industry and well-known for its selection of aged rums.• Developed and managed discovery product marketing campaigns. • Managed international opportunities for expansion.• Organized our participation in the Rum Festival event, for the first time, aiming at presenting our premium rums and creating awareness of our spirits beverages.• Marketing management across several events to ensure brand consistency across… Show more Venezuela-based company leader in the alcoholic beverage industry and well-known for its selection of aged rums.• Developed and managed discovery product marketing campaigns. • Managed international opportunities for expansion.• Organized our participation in the Rum Festival event, for the first time, aiming at presenting our premium rums and creating awareness of our spirits beverages.• Marketing management across several events to ensure brand consistency across messaging, positioning and POP materials.• Designed and developed a women-driven marketing campaign resulting in an increase in our flavor rums for cocktail purposes.• Improved customer relationship management (CRM) by having weekly meetings, where new opportunities were developed and new strategic alliances were born.• Key marketing liaison with third party providers such as publishers, agencies and other key stakeholders. Show less

Venezuela

US-based company (fortune 500) specialized in container glass products. It is the world’s leading and largest manufacturer of glass containers in North America, South America, Asia-Pacific and Europe.• Data analysis and presentation thru dashboard reports across different areas like sales, inventory, customer satisfaction index, client presentations and market research.• Designed and organized the glass university which is regarded as the company's most important customer relationship… Show more US-based company (fortune 500) specialized in container glass products. It is the world’s leading and largest manufacturer of glass containers in North America, South America, Asia-Pacific and Europe.• Data analysis and presentation thru dashboard reports across different areas like sales, inventory, customer satisfaction index, client presentations and market research.• Designed and organized the glass university which is regarded as the company's most important customer relationship event of the year, including all marketing assets.• Key contributor to the 2008 marketing plan which main strategy was to create a recycling awareness campaign. Show less

Digital Marketing Certification, Digital Marketing

Master Of Marketing, Marketing

Certificate Iv Graphic Design, Graphic Design

Diploma Interior Designer, Interior Design

Diploma, Marketing

Bachelor Of Business Administration (Bba), Marketing