Mariana Boccara Email & Phone Number

Bilbao, Pv, Es

Los Angeles, California, United States

United States

As an Enterprise Account Executive at Productsup, I specialized in driving new business growth while also ensuring client retention and satisfaction. I was responsible for identifying and engaging large enterprises across the Retail (Luxury & Fashion) and Manufacturing (Industrial & Consumer) sectors in LATAM and the USA. By delivering tailored product demonstrations and strategically managing the full sales cycle, I helped clients unlock the full potential of our solutions, leading to successful renewals, upsells, and long-term partnerships.Key Responsibilities:►Focused on researching, targeting, and acquiring new business within large enterprises, with a strategic approach to B2B engagement and relationship-building in key industries.►Created and implemented go-to-market (GTM) strategies for each new market, driving successful entry and growth in LATAM and USA regions.►Led strategic outbound initiatives, participated in industry events, and leveraged marketing leads to manage the full sales cycle from prospecting to closing (average 6-12 months).►Developed and executed a strategic partnership program for LATAM and USA, collaborating with industry leaders like Google, TikTok, Amazon, and Meta, as well as ISV & SI partners including SAP, Sitecore, Seidor, and AccentureKey Accomplishments:► Surpassed an annual sales quota of $800K by achieving 138.76% in the first year.► Spearheaded LATAM and USA market expansion by developing and executing a GTM strategy and securing key clients like Walmart, iFood, Carrefour, Dafiti, City Furniture and Falabella.► Led marketing initiatives across LATAM in conjunction with the European marketing team, focusing on developing and showcasing client case studies, formulating and implementing PR strategies, coordinating event participation, and organizing diverse marketing activities such as webinars, events, and client dinners.

Berlin, Berlin, Germany

In my role as a Senior Business Development Representative (BDR), I discovered high-value opportunities in the UKI market by implementing targeted and effective outbound strategies, significantly contributing to our market expansion.I took pride in coaching and mentoring new BDRs, where my efforts significantly boosted team productivity and overall performance, fostering a culture of continuous improvement. By actively engaging in industry events, I generated high-quality leads and collaborated closely with the sales team to turn these opportunities into successful partnerships, driving substantial business growth.Key Accomplishments:► Consistently outperformed sales targets by achieving 150% of the annual quota for SQLs.► Earned promotion to Senior BDR within 10 months and subsequently advanced to Enterprise AE after an additional 6 months by demonstrating exceptional performance and leadership in LATAM market expansion.► Honored as BDR of the month five times by reflecting outstanding dedication and results.

Cape Town, Western Cape, South Africa

During my tenure as Senior Enterprise Account Executive, I spearheaded energy events, market consulting, and communication services for enterprise clients, driving impactful outcomes and fostering industry innovation. I led efforts to target and engage energy, oil, and gas companies, as well as government agencies across Africa, USA, Europe, and LATAM, strategically expanding our B2B reach and influence.Cultivating strategic partnerships was a key focus, as I negotiated high-value sponsorships with C-level executives from government departments, agencies, and industry leaders, steering significant revenue growth and solidifying our market presence.Key Accomplishments:► Exceeded sales quotas by consistently generating $700K in 2019/2020 (142.86% of target) and $1M in 2020/2021 (120% of target).► Represented the company on various platforms while managing a $100K annual budget and organizing PR events, dinners, and marketing activities.► Directed high-profile events such as GECF, Africa Oil Week, and Angola Oil Week, which increased event attendance by 25% and revenue by 30% as the country director of the Angola project. ► Steered the entire sales cycle from prospecting to closing within 3-12 months, securing prominent clients such as Total, Eni, Sonangol, Equinor, PWC, and Chevron, contributing to a 40% increase in annual revenue.► Expanded the client base by 55% while maintaining a stellar 90% retention rate.

Paris, Île-De-France, France

As an International Sales Executive, I led the charge on energy sector publications and market reports, enhancing visibility and engagement while successfully securing enterprise energy companies in Angola and Egypt through strategic B2B initiatives.By streamlining the sales cycle from prospecting to closing within 1-4 months, I significantly reduced the duration and improved overall efficiency. I meticulously orchestrated the publication process from research to final distribution, ensuring high-quality outputs that resonated with our audience and stakeholders.Key Accomplishments: ► Achieved an annual quota of €800K by reaching €1.3M which exceeded targets by 162.5%.► Enhanced team efficiency up to 30% by implementing a new CRM tool and optimizing sales processes.► Captured high-profile accounts, including Fortune 500 companies BP, Deloitte, and KPMG to facilitate substantial revenue growth.► Conducted in-depth interviews with key stakeholders and experts to produce detailed articles and insights that elevated the company's market reputation.

São Paulo Area, Brazil

In my role as Inside Sales Representative, I led the production and distribution of films and series, significantly expanding our market reach. I successfully secured high-profile streaming platforms like HBO and Netflix, as well as top brands and agencies, for commercial projects, driving impactful B2B collaborations.Key Accomplishments: ► Outperformed annual sales targets by 130%, surpassing $500K quota and driving substantial revenue growth.► Cultivated 150+ qualified leads per quarter with a remarkable 35% conversion rate to ensure a steady influx of high-quality prospects.► Executed 50 cold calls daily, yielding 12 qualified leads per week, and expertly managed the sales cycle from initial prospecting to final closing.

Barcelona Area, Spain

São Paulo Area, Brazil

São Paulo, Brazil

I was responsible for the production of "Fominhas," an innovative show that premiered as part of the launch programming for the online TV channel of UOL, TV Virgula. The program featured a lively and passionate take on the world of football, following four football enthusiasts - Vinicius de Oliveira, Gabriel Godoy, and Fabiano Torres - as they discussed major matches and global events. In its live format, "FOMINHASLIVE," we served as the second screen for games, encouraging active viewer participation through real-time interaction.As the show evolved into a YouTube channel, I led the transition of the content to the digital platform. This new format introduced two additional hosts and attracted sponsors, broadening our reach and audience engagement.Key Accomplishments: ►General coordination of production and content, ensuring the program's quality and consistency.►Management of the production team and hosts.►Development of strategies for live audience interaction.►Following up with guests for interviews and special appearances.►Management of partnerships and negotiations with sponsors for the YouTube channel.Skills: Video Production · Content Strategy · Guest Relations · Live Broadcasting · Partnership Management

São Paulo Area, Brazil

Production Assistant in the movie VIPS, directed by Toniko Melo.

São Paulo Area, Brazil

Master'S Degree, Communication And Media Studies

Bachelor'S Degree, Drama And Dramatics/Theatre Arts, General