One of the key leaders for Free Fire, one of the largest and most relevant mobile games in Brazil. Responsible for three teams that collectively cover the community area:Social Media: Planning for Free Fire's social media in Brazil, considering both global and local campaigns. Focused on increasing views, impressions, engagement, and followers through creative content and format testing, always speaking the player's language. Community Relations: Planning initiatives with the community, from online contests to continuous feedback collection, which translates into direct improvements within the game.Influencers: The team works on two fronts: one focused on an organic program for medium and small influencers, where we monitor content production, provide benefits, and maintain relationships. The second focuses on relationships with major creators through partnerships for campaigns, events, and exclusive benefits.

Lead the teams responsible for creator relationships, social media, and customer experience for the game PK XD.- Lead the team responsible for PK XD content creators, planning engagement and growth strategies for the program, with a focus on acquiring new creators, increasing views, and implementing monetization strategies.- Leading agencies and third parties in communication and social media, from planning to executing planned communications and community management.- Leading the CX team, focusing on identifying player pain points and providing insights on how we can improve the product, whether through research or trend studies.

I lead the team responsible for PK XD Creators, a program that supports more than 300 game content creators on YouTube, TikTok, and Instagram through exclusive communications, in-game benefits, and monetization partnerships.Focus on developing strategies to grow organic views, community 's engagement and retention, and project with strategic creators.

I produce videos about the geek universe, anime and amazing places on my Tiktok profile. I already have over 135k followers and 1 million likes on videos. Selected for YouPix Creator Boost in 2021.

Responsible for communication at Grow, a non-fiction book club focused on personal and professional development. I coordinated CRM, branding, social media, design, and press relations actions during this period.

Communication, Marketing and Content Manager for startups iq and Azulis

- Coordination of the Communication, Marketing and Content teams- Creating goals (OKR) and strategies - Content (SEO to capture soft leads, copyright articles and newsletter)- Social Media strategy (lives, videos and TikTok)- Communications (employees communication, events and press relations)->Creator of the Salve os Pequenos project, Azulis' corporate social responsibility action, which helped small entrepreneurs maintain their businesses during the 2020 pandemic. The site was also part of the Compre do Pequeno Movement, organized by Sebrae.

- At IQ: I managed a content team focused on SEO, as well as PR, Link Building and Social Media strategies. The subjects were: Personal Finance guidelines, Cards, Loans, Insurance and Investments. - At Azulis: focuses on PR, Marketing and Events aimed at small entrepreneurs. - Employees Communication actions: announcements, internal events, team trips and internal videos

One of the founders of the site, I am responsible for creating and managing content, monitoring social media, planning campaigns, making strategic partnerships and events. Lado M was a partner of MTV Brasil and featured in the national and international media with the #NaoQueroFlores and #NaoSouObrigada campaigns, which talked about feminism on important dates such as Women's Day.

I was responsible for Internal Communication, External Communication (PR), Corporate Social Responsibility and for the financial management of the Communication area of ​​SAP Brazil. Responsible for preparing the newsletter, internal and external events, as well as monitoring contact with journalists and Press Trips organization. I was also responsible for budget management, suppliers' payments (PO) and other Operations activities. Assists in the execution of the SAP Brasil Volunteering processes, as well as in the planning of new projects with NGOs.

I was responsible for social media at IME-USP, disclosure of courses and production of the internal newspaper Acontece no IME. Responsible for recording and editing interviews in videos fot IMEmórias channel.

I was elected to join the Board, which was responsible for assisting, when necessary, the current management to make the best decisions.

Vice-president, financial and legal director of Jornalismo Júnior, responsible for controlling the company's budget. I coordinated projects and engaged all members of the company.

As a reporter for Jornalismo Júnior, I collaborated with articles for JPress, the company's reporting agency, and for the Scientific group, which addressed topics on science and technology. In addition, Iparticipated in the Audio Visual and Events groups.