Direct report to Global Marketing VP, responsible for designing, planning and executing online and offline marketing strategies for product and platform launches.• Responsible for global and regional campaigns: content, audience segmentation, brand awareness, demand and lead generation strategies• Oversees execution of website updates, paid social, inbound and outbound, promotional strategies• Analyzes data and campaign metrics to meet cost per acquisition targets and ROI• Owns B2B funnel (MQLs, SQLs, Conversion), KPIs and objectives working closely with sales teams.• Accountable for managing effective relationships between product development, analytical and commercial teams at all levels•Management of 5 marketing professionals based in various countries in Latam responsible for go to market strategy of 70% of the regions revenueTag words: branding, content marketing, live marketing, thought leadership, multi channel marketing, demand generation, social media, digital marketing, go-to-market strategy, B2B marketing

Direct report to Country Manager, responsible for designing, planning and executing online and offline marketing strategies on product and solution launches • Translated technical and complex research solutions into actionable, insightful tools and compelling narratives. • Curated content and oversees initiatives to enhance Nielsen's brand image, communicating its value and reach through PR, Events (Industry & Private-Owned), Social Media, Client presentations and internal communication. • Supported client pitches and RFPs• Organized, conceptualized, promoted and marketed more than 40 client and industry events• Responsible for campaign result analysis - ROI, KPIs - and developing customized success metrics.Tag words: branding, content marketing, live marketing, thought leadership, multi channel marketing, demand generation, social media, digital marketing, go-to-market strategy, B2B marketing

Responsible for servicing a number of multi-national and local companies, working closely with the client to ensure a positive experience through integrated research projects and analytics, managing yearly revenues ranging around US$ 40 million:• Oversaw several market researches aligned with client’s pain points and marketing strategies• Attended briefing discussions, C-level meetings providing consumer and market insights connecting action plans aiming client business growth• Lead and developed 20 direct reportsTag words: market insights, consumer insights, trends, retail, b2c, b2b

Responsible for planning and executing clients qualitative and quantitative research roadmap of various methodologies • Managed several cross-regional research for local and international brands, in various segments, such as: Foods, Beverages, Home and Personal Care, Telecommunication, Oil and Gas, Fashion, Retail Services (supermarkets, Department stores, Shopping Centers) and Construction • Coordinated projects for global companies based in Germany, England, France, Netherlands and China.Tag words: consumer insights, market insights, market research, consumer trends, global brands, b2c marketing, b2b marketing

To accomplish a life project, created a separate, unique business in Brazil, focused on the child development segment following international-created models.Performed the necessary market research, drew up and rolled out the business plan. Created, documented and registered the "Trupe Methodology" and licensed and trained units in BH, Manaus and São Luiz. The business achieved its ROI in 14 months.

Responsible for leading brands Excellence, Preference, Casting e Dedicace, developed & implemented new product launches: market analysis, brand positioning, brand statement and vision, communication and PR strategy. Coordinated a work group composed by finance, trade marketing, sales and communication professionals to elaborate end-to-end regional brand strategy.tagwords: consumer goods, marketing, consumer insights, product launch, B2C

Responsible for Dermo and Body Expertise, Make-up brands, actively participated in more than 30 qualitative and quantitative researches, launching 12 product lines. Created and launched locally anti-acne brand Pure Zone, which was rolled out to Eastern Europe, Mexico and South America. Pure Zone was leader in the anti-acne segmentDeveloped and launched UV Perfect and Preenchedor Colágeno elevating in 70% category sell-in reaching record market share.Launched and implemented L'Oreal Make up brand in Brazil: market analysis, competitive set, Portfolio definition and product registration, brand positioning, brand statement and vision, price positioning, communication strategy, PR. Coordination of all areas involved in the startup process: Legal, Logistics, IT, and product sourcing.