Mariana Haack Email & Phone Number

State Of Pernambuco, Brazil

Recife, Pernambuco, Brasil

Leading all retail consulting projects of the company and supervised the planning process with the clients. Besides being responsible to mentor and guide the other consultants of the projects.○ Improved the analysis and pricing strategy by restructuring the product classification system;○ Increased the profitability of the all companies while maintaining the sales volume;○ Increase the profit by 1.2% percentage points of the wholesale company.● Managing the customer mix, increasing the company's margin by more than 3.0%, with intelligence actions on the margin mix. ● Reports and research on competitors, directing the company with actions to increase market share.● Implementation of management indicators.● Coordination in mapping and improving processes.

Recife E Região

● Conducted analysis of product assortments and implemented planograms to improve store layout and merchandise display;● Monitored key performance indicators and worked to achieve established goals.

Curitiba, Paraná, Brasil

● Led seven marketing and commercial projects to determine the most effective strategy, products, and promotion for over 300 stores;● Restructured the registration sector, resulting in increased trust in the extracted information;● Analyzed and adjusted the market tree, leading to improved exposure and analysis, ultimately enhancing the customer experience;● Held meetings with category leaders to facilitate targeted management and increased sales in designated categories;● Conducted market and assortment analysis using Nielsen and IQVIA internal data, guiding the commercial sector and management in the company's strategies, resulting in a streamlined product mix and increased sales;● Worked directly with the director's board to analyze the introduction of a new Sku's using market data and current store promotion.

Curitiba, Paraná

● Conducted market research to track competitors' prices and investigate new products;● I carried out commercial analyzes to guide the commercial sector and boost sales by up to 6%in the category;● Prepared market reports using Nielsen data and provided strategic guidance for product inclusion and exclusion;● Registered new products and handled the CM of the Paraná State regional office.

Curitiba E Região, Brasil

● Structured the market intelligence sector of the company from the ground;● Monitored market dynamics to guide the commercial sector, leading to more profitable negotiations;● Calculated market share, created periodic reports and presentations for the director's board, and performed short, medium, and long term strategic analysis;● Provided pricing guidance, identified new business opportunities, prepared reports, and made projections for the company's strategic planning, resulting in a new pricing approach.

Recife E Região, Brasil

● Structured the sector of the company from the ground;● Calculated market share;● Monitored market dynamics, influencing the decision to purchase new land (business opportunity) and sell already launched products;● Standardized and automated processes, conducted profile analysis, created a customer origin map, and performed prospecting.

Recife E Região, Brasil

● Conducted macroeconomic studies using primary data, with a focus on the regional industry;● Coordinated technical surveys on a cyclical and monthly basis, including the Sales Speed Index for New Properties and Industrial and Construction Surveys, affecting all industries in the state;● Created market research and internal and external satisfaction surveys.

● Created papers and reports on macroeconomic studies, including social accounting (GDP), using both qualitative and quantitative methods;● Modeled and tracked the evolution of economic indicators in the regional, national, and international context.

Recife E Região, Brasil

● Development of studies and research, in the area of economic conjuncture.● Write monthly, quarterly and annual reports on the economic behavior of the regional and national economy. ● In addition to research on various topics related to the regional economy.

Recife E Região, Brasil

● Data collection and processing; ● Develop databases.

Business Management, Market/Commercial Intelligence, 9,5

Bachelor - Economics, Gdp - Gross Domestic Product