Responsible for doubling the organic traffic of one of the largest investment brokers in Brazil. As team leader, we went from ~700k to 1.1m in 3 months of work based on content and SEO. During this period, there was a 239% increase in the number of new customers from inbound actions.I have 2 MBAs: one in Design Thinking and Business Management and the other in Large Events Management.Co-founder of Epona Sports, the first platform for the sale and management of sports events with its own digital account and automatic anticipation of the amount transfer within 2 business days.In addition, Epona has a financial management system, which helps the sports organizer's life. And all at zero cost.I also work with online marketing planning and strategies, encompassing content and paid media (Facebook Ads and Google Ads) focused on performance.Data-driven decisions and experimental analyses. I work with marketing management, which includes content, inbound marketing, SEO, events, press, performance metrics monitoring, paid media, crisis prevention, organic conversions, validation and creation of digital products.Knowledge and experience in team coordination, kickoff meetings, idea validation, user research, growth marketing, UX writing, trend studies, research, market intelligence and customer experience, agile methodology, sales funnel, data analysis for decision making.
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Marketing And Growth ManagerÓruloBrazil -
Marketing & Growth ManagerÓrulo Feb 2022 - PresentResponsible for developing actions and redefining the B2B upsells area, doubling and stabilizing revenue in just 2 months – 200% revenue increase in 6 months; 30% B2C user retention increase in 4 months. Increased engagement and followers by 520% in 7 months on the company's Instagram profile.Development and management of new upsell products, B2C and B2B acquisition strategy, engagement and retention. Creation of custom funnels, content strategy by channel. Hiring and development of relationships and actions with suppliers and partners. Metric analysis and insight generation for constant improvement of results. Go-to-market strategies for new B2B products. Surveys with users to refine and update profiles, in addition to generating insights for the product team. Management and creation of high-performance digital campaign strategies. Positioning, branding and benchmarking. -
Marketing ManagerViridios Ai Jan 2022 - Sep 2024Nova York, Estados UnidosLed content strategy development at Viridios AI, producing content across the website, social media, and third-party platforms, increasing website traffic by 39% and LinkedIn followers by 96% within 6 months. Optimized organic and paid acquisition channels, driving improved lead generation by 47%, and campaign performance.Crafted targeted messaging for diverse client segments, boosting engagement and conversions. Improved SEO and website conversion pages, increasing visibility and lead flow. Managed client nurture streams in collaboration with marketing, sales, and support teams. Directed content planning and production, including video creation, while ensuring timely delivery of all content marketing initiatives and refining messaging based on market feedback. -
Head Of MarketingNeverest Esports Jun 2021 - Jun 2022360° marketing strategy: social, inbound, branding, authority in the games and esports market, PR, copy; launch of the new gamer journey platform and NFTs.In addition to user research; planning, strategy, creation, management and optimization of digital media campaigns and invested funds; tracking of tagging, monitoring of campaigns (UTM, Goals and Tracking) and their KPIs (CPC, CPL, ROAS, CAC, LTV); analysis of results and structuring of action plans; CRM and email communication flow.In the first months of work, I was responsible for the company's appearance in an interview in the television station BAND and in major communication channels, such as Canaltech and Yahoo!.I led new B2B deals with big companies such as HyperX and LG, for example. -
Tech Leader Of The Performance And Inbound ChapterAlgar Telecom Jul 2021 - Feb 2022D.R.I: Algar Talks podcast, Collab project for Micro and Small Enterprises, institutional blog and definition of retail personas.Inbound Strategies and Content for Small Enterprises and Corporate. Conducting user research and e-commerce usability tests (website UX/UI). Planning, strategy and performance management of media campaigns focused on e-commerce. Tracking tagging, monitoring campaigns and their KPIs. Analysis of results and structuring of action plans. -
Tech Leader Of The Performance And Inbound ChapterAlgar Telecom May 2021 - Jul 2021D.R.I: Algar Talks podcast, Collab project for Micro and Small Enterprises, institutional blog and definition of retail personas.Inbound Strategies and Content for Small Enterprises and Corporate. Conducting user research and e-commerce usability tests (website UX/UI). Planning, strategy and performance management of media campaigns focused on e-commerce. Tracking tagging, monitoring campaigns and their KPIs. Analysis of results and structuring of action plans.
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Marketing49 Educação Jul 2021 - Dec 2021Home OfficePress consultancy, SEO, content, collab marketingDRI: National Research Coordinator on Early Stage Startups 2021, Co-founder of Female Growth: Mentoring and Community Building Program for Women Entrepreneurs. -
Content CoordinatorCodefica Agency Jan 2018 - Mar 2021Home OfficeInbound Marketing Strategist. Benchmark, validation, value proposition and development of educational digital products. Interview with customers and definition of persona, awareness strategies, monitoring and analysis of sales funnel, email marketing. Identification of new content formats. Analysis and preparation of data for predictive modeling, elaboration of calculation methodologies, recommendations and analytical insights. Database analysis in different formats to identify hypotheses and opportunities for improvement. Kickoff with customers, schedule definition, development and management of projects and deliveries, internal team alignment. -
Content CoordinatorCopfy Jan 2017 - Jan 2018Home OfficeInbound Strategist for conversion improvement at all stages of the marketing funnel. Benchmarks, persona definition, sales funnel creation, email marketing, landing page creation and e-books. Responsible for research, planning, agenda setting and approval. Kickoff with customers, definition of schedule, development and management of projects and deliveries, internal alignment of teams, creation of statistical models to generate new perspectives for decision making. -
CopywriterNpbr - Neil Patel Brasil Jun 2017 - Dec 2017Home OfficePlanning, setting the agenda and writing content for Neil Patel's blog in Portuguese and English. Content translation. -
CopywriterTranscrito Já Jun 2015 - Jun 2017Home OfficeWriting and reviewing content for blog. SEO Analysis.
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InternOdebrecht Jul 2016 - Aug 2016Rio De Janeiro, BrasilVacation internship in the construction of line 4 of the Rio de Janeiro subway. Responsible for monitoring works, internal inspection of Nossa Senhora da Paz and Jardim de Alah stations, contact with construction partners, preparation of control spreadsheets. -
InternMrv Engenharia Feb 2015 - Feb 2016Rio De JaneiroMonitoring of constructions, filling in FVS, inspection of apartments to be delivered, inspection of projects under construction, support for technical assistance of recently delivered projects. -
InternEnel Brasil May 2014 - Dec 2015Rio De JaneiroInternship at the Planning and Works Department: Order handling in the system, order status control, contact with construction partners, preparation of control sheets.
Mariana Marins 🏳️🌈 Skills
Mariana Marins 🏳️🌈 Education Details
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Innovation Leadership Program -
Design Thinking E Gestão De Negócios -
Metodologia Para Startups
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Gestão De Eventos De Grande Porte
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Project Management -
Artificial Intelligence -
Civil Engineering
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Seven - Computação GráficaDesign Gráfico
Frequently Asked Questions about Mariana Marins 🏳️🌈
What company does Mariana Marins 🏳️🌈 work for?
Mariana Marins 🏳️🌈 works for Órulo
What is Mariana Marins 🏳️🌈's role at the current company?
Mariana Marins 🏳️🌈's current role is Marketing and Growth Manager.
What schools did Mariana Marins 🏳️🌈 attend?
Mariana Marins 🏳️🌈 attended The Hebrew University Of Jerusalem, Faculdade Descomplica, 49 Educação, Faculdade Descomplica, Universidade Do Porto, University Of California, Berkeley, Cefet/rj - Centro Federal De Educação Tecnológica Celso Suckow Da Fonseca, Universidade Do Porto, Seven - Computação Gráfica.
What skills is Mariana Marins 🏳️🌈 known for?
Mariana Marins 🏳️🌈 has skills like Graphic Design, Adobe Illustrator, Microsoft Office, Microsoft Excel, Microsoft Word, Powerpoint.
Not the Mariana Marins 🏳️🌈 you were looking for?
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Mariana Marins
Analista De Monitoramento Pleno Noc | Soc | Membro Comitê Público Anppd® | Lgpd | Scrum Foundations | Estudante De Cibersegurança |Rio De Janeiro, Brazil -
Mariana Marins
Administradora | Assessoria De Desenvolvimento Institucional | Rh | Gestão PúblicaNiterói, Rj -
Mariana Marins
Growth Marketing | Marketing Digital | Performance | Marketing De Aquisição| Inboud Marketing | Mídias Digitais | Planejamento EstratégicoRio De Janeiro, Brazil1qualyteam.com -
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