Mariana Marins 🏳️‍🌈 Email & Phone Number

Brazil

Responsible for developing actions and redefining the B2B upsells area, doubling and stabilizing revenue in just 2 months – 200% revenue increase in 6 months; 30% B2C user retention increase in 4 months. Increased engagement and followers by 520% in 7 months on the company's Instagram profile.Development and management of new upsell products, B2C and B2B acquisition strategy, engagement and retention. Creation of custom funnels, content strategy by channel. Hiring and development of relationships and actions with suppliers and partners. Metric analysis and insight generation for constant improvement of results. Go-to-market strategies for new B2B products. Surveys with users to refine and update profiles, in addition to generating insights for the product team. Management and creation of high-performance digital campaign strategies. Positioning, branding and benchmarking.

Nova York, Estados Unidos

Led content strategy development at Viridios AI, producing content across the website, social media, and third-party platforms, increasing website traffic by 39% and LinkedIn followers by 96% within 6 months. Optimized organic and paid acquisition channels, driving improved lead generation by 47%, and campaign performance.Crafted targeted messaging for diverse client segments, boosting engagement and conversions. Improved SEO and website conversion pages, increasing visibility and lead flow. Managed client nurture streams in collaboration with marketing, sales, and support teams. Directed content planning and production, including video creation, while ensuring timely delivery of all content marketing initiatives and refining messaging based on market feedback.

360° marketing strategy: social, inbound, branding, authority in the games and esports market, PR, copy; launch of the new gamer journey platform and NFTs.In addition to user research; planning, strategy, creation, management and optimization of digital media campaigns and invested funds; tracking of tagging, monitoring of campaigns (UTM, Goals and Tracking) and their KPIs (CPC, CPL, ROAS, CAC, LTV); analysis of results and structuring of action plans; CRM and email communication flow.In the first months of work, I was responsible for the company's appearance in an interview in the television station BAND and in major communication channels, such as Canaltech and Yahoo!.I led new B2B deals with big companies such as HyperX and LG, for example.

D.R.I: Algar Talks podcast, Collab project for Micro and Small Enterprises, institutional blog and definition of retail personas.Inbound Strategies and Content for Small Enterprises and Corporate. Conducting user research and e-commerce usability tests (website UX/UI). Planning, strategy and performance management of media campaigns focused on e-commerce. Tracking tagging, monitoring campaigns and their KPIs. Analysis of results and structuring of action plans.

D.R.I: Algar Talks podcast, Collab project for Micro and Small Enterprises, institutional blog and definition of retail personas.Inbound Strategies and Content for Small Enterprises and Corporate. Conducting user research and e-commerce usability tests (website UX/UI). Planning, strategy and performance management of media campaigns focused on e-commerce. Tracking tagging, monitoring campaigns and their KPIs. Analysis of results and structuring of action plans.

Home Office

Press consultancy, SEO, content, collab marketingDRI: National Research Coordinator on Early Stage Startups 2021, Co-founder of Female Growth: Mentoring and Community Building Program for Women Entrepreneurs.

Home Office

Inbound Marketing Strategist. Benchmark, validation, value proposition and development of educational digital products. Interview with customers and definition of persona, awareness strategies, monitoring and analysis of sales funnel, email marketing. Identification of new content formats. Analysis and preparation of data for predictive modeling, elaboration of calculation methodologies, recommendations and analytical insights. Database analysis in different formats to identify hypotheses and opportunities for improvement. Kickoff with customers, schedule definition, development and management of projects and deliveries, internal team alignment.

Home Office

Inbound Strategist for conversion improvement at all stages of the marketing funnel. Benchmarks, persona definition, sales funnel creation, email marketing, landing page creation and e-books. Responsible for research, planning, agenda setting and approval. Kickoff with customers, definition of schedule, development and management of projects and deliveries, internal alignment of teams, creation of statistical models to generate new perspectives for decision making.

Home Office

Planning, setting the agenda and writing content for Neil Patel's blog in Portuguese and English. Content translation.

Home Office

Writing and reviewing content for blog. SEO Analysis.

Rio De Janeiro, Brasil

Vacation internship in the construction of line 4 of the Rio de Janeiro subway. Responsible for monitoring works, internal inspection of Nossa Senhora da Paz and Jardim de Alah stations, contact with construction partners, preparation of control spreadsheets.

Rio De Janeiro

Monitoring of constructions, filling in FVS, inspection of apartments to be delivered, inspection of projects under construction, support for technical assistance of recently delivered projects.

Rio De Janeiro

Internship at the Planning and Works Department: Order handling in the system, order status control, contact with construction partners, preparation of control sheets.

Certificação, Innovation Leadership Program

Master Of Business Administration - Mba, Design Thinking E Gestão De Negócios

Startup University, Metodologia Para Startups

Master Of Business Administration - Mba, Gestão De Eventos De Grande Porte

Curso Livre, Project Management

Curso Livre, Artificial Intelligence

Civil Engineering

Bacharelado, Civil Engineering

Design Gráfico