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Mariana Marques is a Strategic Research Specialist at Nova Expressão. She is proficient in Francês.
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Strategic Research SpecialistNova ExpressãoLisbon, Pt -
Senior AnalystFujitsu Apr 2024 - PresentLisboa, PortugalWorking at the Strategic Research Department whose purpose is to help Fujitsu improve performance by producing relevant and reliable reports which help Fujitsu pursue opportunities in the IT services market.Focusing on:- Analyzing data related to customers and competitors to identify growth strategies in different business areas, particularly in Retail and Business Applications (SAP, Salesforce and ServiceNow).— Identifying trends, threats and opportunities based on data regarding customers, tech products, and competition, using quantitative and qualitative information.— Reporting to various internal stakeholders the analyses conducted within the scope of growth strategies, consumer preferences, and market competition. -
Teaching AssistantNova School Of Business And Economics Sep 2022 - PresentMaster course: Integrated Marketing CommunicationsMaster thesis co-advisorExecutive masters course: Comunicação de Marketing -
Business Science AssociateGroupm Apr 2020 - Mar 2024Lisboa, PortugalWorking at the Business & Science department, focusing on qualitative research, actionable insights, consumer, social listening, media & competitive analysis and annual strategy for brands/companies within several industries (FMCG, Energy, Auto, Pharma, Retail, Finance, among others) -
Master Thesis ProjectGallo Worldwide Sep 2019 - Jan 2020Brand launch in Hungary: Evaluating the potential geographic expansion to this market. The project included a Country Audit and a situation Analysis, SWOT, Route to Market, Integrated Marketing Communications plan, Financials, Implementation, Control and Contingency plan. Worked in a team of 5 people(18/20) -
Junior Marketing ManagerHijiffy Oct 2017 - Jul 2018LisboaImplementing Inbound Marketing strategies with the aim of increasing the visibility of the company to potential clients and thus to make its commercial expansion. Responsabilities: - Managing Social Media channels - Creating content for the company blog with the aim of acquiring new clients. - Creation of press releases both inside and outside Portugal. - Creating and sending monthly Newsletters - Making video content for Youtube channel - Creating eBooks
Mariana Marques Education Details
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Final Gpa: 17 | Master Thesis: 18 -
16/20
Frequently Asked Questions about Mariana Marques
What company does Mariana Marques work for?
Mariana Marques works for Nova Expressão
What is Mariana Marques's role at the current company?
Mariana Marques's current role is Strategic Research Specialist.
What is Mariana Marques's email address?
Mariana Marques's email address is ma****@****upm.com
What schools did Mariana Marques attend?
Mariana Marques attended Nova School Of Business And Economics, Nova Fcsh, Radboud University.
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Mariana Marques
Llb Law Ucp’25| Bsc Management Ucp’25 | Aspiring Data Analyst | Open To Work Sep’25Maia -
Mariana Marques
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