Working at the Strategic Research Department whose purpose is to help Fujitsu improve performance by producing relevant and reliable reports which help Fujitsu pursue opportunities in the IT services market.Focusing on:- Analyzing data related to customers and competitors to identify growth strategies in different business areas, particularly in Retail and Business Applications (SAP, Salesforce and ServiceNow).— Identifying trends, threats and opportunities based on data regarding customers, tech products, and competition, using quantitative and qualitative information.— Reporting to various internal stakeholders the analyses conducted within the scope of growth strategies, consumer preferences, and market competition.

Master course: Integrated Marketing CommunicationsMaster thesis co-advisorExecutive masters course: Comunicação de Marketing

Working at the Business & Science department, focusing on qualitative research, actionable insights, consumer, social listening, media & competitive analysis and annual strategy for brands/companies within several industries (FMCG, Energy, Auto, Pharma, Retail, Finance, among others)

Brand launch in Hungary: Evaluating the potential geographic expansion to this market. The project included a Country Audit and a situation Analysis, SWOT, Route to Market, Integrated Marketing Communications plan, Financials, Implementation, Control and Contingency plan. Worked in a team of 5 people(18/20)

Implementing Inbound Marketing strategies with the aim of increasing the visibility of the company to potential clients and thus to make its commercial expansion. Responsabilities: - Managing Social Media channels - Creating content for the company blog with the aim of acquiring new clients. - Creation of press releases both inside and outside Portugal. - Creating and sending monthly Newsletters - Making video content for Youtube channel - Creating eBooks