Mariana Pretti Email & Phone Number

Canada

Calgary, Alberta, Canada

• Develop and execute national marketing campaigns across multiple channels (digital and traditional) to promote new launches, drive sales, and increase brand visibility
• Manage and execute local marketing activations for franchisees and store partners with appropriate regional tactics to increase sales, grow customer base, and gain trust from the community
• Lead cross-functional teams and external agencies in the successful execution of marketing campaigns and brand initiatives (brief creation, media planning, creative development, production, deployment of assets)
• Manage promotional strategies with the third-party companies to increase brand visibility, grow customer acquisition, and drive sales
• Assist the Director of Marketing with the strategic planning of the annual calendar to build brand awareness, drive revenue growth, and support overall business objectives
• Analyze market research data to understand consumer behaviour, competitive landscape, and market trends

Calgary, Alberta, Canada

• Provided support to the leadership team with the enrolment of students in multiple programs
• Built strong internal relationships to understand all aspects of the business and thus provide a better experience to students throughout their customer journey
• Provided coaching for new employees to set them up for success in the department

Calgary, Alberta, Canada

• Received incoming requests from potential clients about online and on-ground programs and provided details about course breakdown, admissions requirements, cost, and application process
• Supported new students with the analysis of career opportunities in different industries to ensure enrolment in the correct program
• Worked closely with cross-functional teams, such as student financial aid and admissions, to provide a seamless enrollment process

Toronto, Ontario, Canada

• Developed and executed social media strategies to position brand as the go-to destination for consumers seeking natural health solutions and wellness products
• Planned and managed the social media monthly calendar, content development, and posting throughout multiple platforms
• Researched and analyzed the competitive landscape and developed marketing strategies to differentiate the brand in the marketplace
• Developed graphics and layout for social media posts and created compelling copywriting
• Provided content development and layout creation of newsletters to build brand visibility and promote product mix
• Created presentation decks for leadership team to promote brand and product portfolio to grocery retailers

São Paulo, Brazil

• Developed and managed annual marketing plan, including new product launches, forecasts, budgets, and innovation initiatives to build brand awareness and support overall business objectives
• Defined short-term and long-term marketing strategies and successfully implemented them nationwide to drive innovation category growth
• Executed profit and loss management and recommended adjustments to optimize profitability and overall results for the business
• Developed and executed compelling marketing campaigns to increase brand visibility, drive revenue growth, and lead generation
• Managed relationships with agencies and led cross-functional teams in the development and execution of marketing programs across various channels to enhance brand reputation and optimize results
• Conducted and analyzed market research to understand consumer behaviour and industry trends, as well as identified opportunities for business growth by recommending expansion of product mix to new markets

São Paulo, Brazil

• Managed and execute the brand strategy for over 150 SKUs by performing product development, packaging initiatives, pricing strategies, and marketing plans to build brand awareness and drive sales
• Created strategic planning for the brands based on consumer insights and market research to gain market share and accelerate business growth
• Tracked and analyzed brands performance to further understand opportunities and provided recommendations to increase revenue, market share, and profitability
• Implemented successful rebranding strategy for the Beauty & Personal Care items by expanding product mix, improving product formulas, and new packaging
• Worked closely with supply chain, quality assurance, R&D, operations, and finances to ensure alignment of brand initiatives with overall business strategies
• Planned and implemented promotional strategies with the marketing team to increase brand visibility, drive sales, and acquire new customers

São Paulo, Brazil

• Managed and execute the brand strategy for over 130 SKUs by performing product development, packaging initiatives, pricing strategies, and marketing plans to build brand awareness and drive sales
• Created strategic planning for the portfolio based on consumer insights and market research to gain market share and accelerate business growth
• Tracked and analyzed brands performance to further understand opportunities and provided recommendations to increase revenue, market share, and profitability
• Developed and executed marketing strategies for over 20 product launches – from strategy to execution - resulting in a sales increase of 18% and gain of market share - from 42.5% to 47.5% - in one year period
• Worked closely with supply chain, quality assurance, R&D, operations, and finances to ensure alignment of brand initiatives with overall business strategies
• Planned and implemented promotional strategies with the marketing team to increase brand visibility, drive sales, and acquire new customers

São Paulo, Brazil

• Managed and execute the brand strategy for over 100 SKUs by performing product development, packaging initiatives, pricing strategies, and marketing plans to build brand awareness and drive sales
• Created strategic planning for the portfolio based on consumer insights and market research to gain market share and accelerate business growth
• Tracked and analyzed brands performance to further understand opportunities and provided recommendations to increase revenue, market share, and profitability
• Planned and implemented promotional strategies with the marketing team to increase brand visibility, drive sales, and acquire new customers
• Worked closely with supply chain, quality assurance, R&D, operations, and finances to ensure alignment of brand initiatives with overall business strategies
• Developed and implemented successful product launches by performing product development, packaging, pricing, marketing initiatives, channel distribution plan, and sales forecast

Certificate, Illustrator

Graduate Certificate Program, Marketing Management

Continuing Education Certificate, Project Management

Master Of Business Administration - Mba, Market Management

Postgraduate Degree, Business Administration And Management, General

Undergraduate Degree, Marketing Management