Responsible for managing the digital ecosystem of Stellantis (x-FCA and x-PSA) brands in Spain, being the main point of contact for the global headquarters and leading the local project management team, using agile methodology on initiatives such as digital campaigns creation and localization, campaigns delivery in coordination with paid media team, websites management through Jira, CRM campaigns on SFMC, social media and influencers projects, besides collaborating with both analytics and SEO… Show more Responsible for managing the digital ecosystem of Stellantis (x-FCA and x-PSA) brands in Spain, being the main point of contact for the global headquarters and leading the local project management team, using agile methodology on initiatives such as digital campaigns creation and localization, campaigns delivery in coordination with paid media team, websites management through Jira, CRM campaigns on SFMC, social media and influencers projects, besides collaborating with both analytics and SEO teams on campaign and website analysis and optimization. Show less

Global management of Sanofi brands Buscopan and Enterogermina, being responsible for managing strategic and creative consumer-centric initiatives such as digital ecosystems, brand purposes following consumer and category insights, relationship maps, global campaigns and websites.

Digital projects and CRM management to various top multinational companies. - Responsible for the Coca-Cola Western Europe CRM projects, working with 14 markets for the definition and implementation of CRM strategies, including development of communication flows, definition of relevant contact points, segmentation strategies and managing analytics reports. Marketing Automation operations using Adobe Campaign.- Responsible for the digital projects for Mastercard in Europe, operating the… Show more Digital projects and CRM management to various top multinational companies. - Responsible for the Coca-Cola Western Europe CRM projects, working with 14 markets for the definition and implementation of CRM strategies, including development of communication flows, definition of relevant contact points, segmentation strategies and managing analytics reports. Marketing Automation operations using Adobe Campaign.- Responsible for the digital projects for Mastercard in Europe, operating the whole region for strategy and maintenance of the local websites, analytics and SEO reports, process and tools implementations for social media and regional content distribution with support from both creative and planning teams. Local, regional and global clients management.- Responsible for the B2B strategy for Mahou San Miguel, identifying diagnosis, establishing strategic roadmaps and tracking processes with analytics, BI and CRM strategy teams. Development of journeys in Salesforce Marketing Cloud, integrating e-mail marketing, SMS and push notifications. Show less

Responsible for the online and offline communications for Localiza (biggest rent-a-car company in Brazil), leading the new brand positioning, operating retail campaigns focused in performance and working as a consultant for business strategies.

Responsible for Chevrolet digital strategy in South America, managing teams from different countries. Brand repositioning on the social networks, redefining channel roles, brand persona and publishing guidelines, based on social listening, monitoring and researches. Deep website studies aiming continuous improvement in navigation and leads generation. Development and implementation of digital campaigns, applications and video content. Reports analysis and presentations. Global management with… Show more Responsible for Chevrolet digital strategy in South America, managing teams from different countries. Brand repositioning on the social networks, redefining channel roles, brand persona and publishing guidelines, based on social listening, monitoring and researches. Deep website studies aiming continuous improvement in navigation and leads generation. Development and implementation of digital campaigns, applications and video content. Reports analysis and presentations. Global management with the headquarters in Detroit for brand alignment. Show less

Responsible for the digital presence of Colgate-Palmolive, Singapore Airlines and Boehringer Ingelheim. Management and digital strategy for Colgate Palmolive in Latin America, having developed fully integrated campaigns with TV, print, shopper materials, display media, social media, branded content, websites, games and applications, besides daily social media management. Production and presentation of analytics reports for social media.

Planning, execution and tracking for online media campaigns; account management for Real Estate Market clients such as Brookfield and MaxHaus, having managed planning and production for their institutional websites, coordinating clients from different places in Brazil. Seasonal campaigns for real estate launches including display media, e-mail marketing, social content and search. Responsible for managing the account, project and QA teams.