Mariana Bevilacqua Email & Phone Number

São Paulo E Região, Brasil

Responsible for Public Relations, Marketing, Events, Community, and Social Media for:• Cyberpunk 2077• The Witcher 3: Wild Hunt• GWENT: The Witcher Card GameMain responsibilities in this role:- Management of local PR and PR partners in Latin America.- Setting the standards for PR objectives to CD PROJEKT RED in the region and executing them, ensuring its consistency with the global strategy while supporting the expansion of its games.- Planning and executing influencer and content creator oriented strategies in the territory.- Support the marketing, business, and growth areas, giving visibility to the local players' needs.- Developing CDPR Public Relations plan for Cyberpunk 2077, The Witcher, GWENT, and local initiatives.- Lead and organize events with the third-party distributor, including media tours, media events, and Community events.- Develop, edit, and approve press-related materials such as media alerts, press kits, briefing for interviews, and other essential communication routines.- Develop Community campaigns and activities in partnership with the global team.- Identify and report on digital and social media trends, tactics, and technologies while developing strategic recommendations that inform PR and Community programs.- Crisis management to mitigate risks for company image and reputation.

São Paulo E Região, Brasil

- Responsible for public relations of the agency's clients in Brazil and for coordinating PR actions in Latin America with an external partner agency.- Define and execute the public relations strategy, ensuring its consistency with global planning and supporting the expansion of the client's business.- Coordination of the strategic plan for influencers and content creators.- Develop press-related materials.- Crisis management.Clients: Twitch, Mobile Legends: Bang Bang, Nuuvem, EPSON (announcement at BGS 2016), BLAST Pro Series Sao Paulo 2019, Vainglory, Black Squad, GTFO, Esports Week, Machado Alves Advogados. and Big Gods.

São Paulo E Região, Brasil

- Management of Communications Projects in the Consumer Press Relations area for Ford Motors Company.- Development of strategic plans for events and other initiatives, plus coordinating execution schedule with the team.- News Hunting to produce local content for the press and influencers.- Planning and organizing media drives, press conferences, and petit committees.- Communication materials development such as press releases, cases, articles, Q&A, press kits, etc.- Briefing elaboration for executives’ interviews.- Team management.

São Paulo E Região, Brasil

- Management of Communications Projects for the agency clients.- Developing strategic plans for events and clients initiatives and responsible for the coordination of the execution schedule.- Solid experience in negotiating pitches (some examples are the cover of O Estado de S. Paulo newspaper and a 25 minutes story published on Mais Você program, both for Riot Games) and relationship with the press.- Events: planning and organizing press conferences, petit committees, and roadshows.- Experience in Media Training (over 10 trainings between 2014 and 2015).- Development of communication materials such as press releases, cases, articles, Q&A, speeches, position papers, press kits, etc.- Briefing elaboration for executives’ interviews.- Team management.- Crisis management.Clients: Riot Games, Ibope, Reckitt Benckiser, Burger King, McAfee, RSA Seguros, PPG Industries, Capgemini, International Meal Company (IMC), and Selmi.

São Paulo E Região, Brasil

- Articles development regarding the education market for Universia Brazil and Santander Universities websites.- Writing informative notes.- Research of content for the target audience of the websites.- Daily update of the websites.