Mariana Garay Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

Digital Product Manager e commerce App-Build a cross-platform product roadmap that is aligned with business objectives and company values combining revenue & customer focused initiatives with tech stack upgrades.-Drive checkout funnel optimization by finding the optimal balance between conversion rate and non-flight revenue generation. Achieved +20% YoY in non-flight revenue per seat sold with no negative impact in conversion.-Define, prioritize and analyze AB testing to reduce risks and grant viability before implementation.-Collaborate closely with UX Research, Product Designers and Engineering to understand customer problems and transform them into product incrementalities compatible with the business needs. Mentor Work closely with the POs in Agile Methodologies.-Manage a diverse set of stakeholders(Customer Experience, Payment, Reveniu, Ancilliaries & Digital) with conflicting needs to grant operational robustness, legal compliance and aftersales customer satisfaction while protecting the team's KPIs.-Implement the product discovery framework within the team to complement the delivery one already settled company-wide. Train stakeholders in new procedures & flows.

Barcelona, Cataluña, España

Barcelona, Catalonia, Spain

Project Caixabank: Digitization of cards and contracting flow.Product Owner & cro in digitization flows of Caixabank card contracting.-Leading the product vision, vision with stakeholders-Product execution at a strategic level and define a clear vision and that the team execute itComplete product life cycle-Definition of KPIS and OKRS-Execution of TEST AB and TEST of Users-Coordination and execution with UX-Market research-Execution of usability and digitization projects with the best customer experience through Agile methodology-Funnel & Dashboards.(Adobe analitycs) -Market research and brounch of digital products-Manage and project the test a/b -Working and analys digital funnels making new dashboards in App and web .(adobe analitycs)

Barcelona, Cataluña, España

E-commerce Wivai in App caixabank NOW as a digital product manager Management and monitoring of campaigns oriented to performance and business development under Agile methodologyIdentification of more profitable marketing actions and search for innovative ideas to increase sales. Execution of them through A / B tests,Management of digital projects with application of improvements both at the product level and at the e-commerce scale, participating together with the eshop team, ux in the implementation of improvements on the site generating user experience and customer journeys adapted to the use.Project management in Adobe Campaign and salesforce e commerce as well as in salesforce with daily use of both tools at the marketing

Barcelona, Catalonia, Spain

Generation of content and digital campaigns 100% focused on the target market.Research and Market Research. Monitoring of trends and news in search sites for the generation of new ideas, value propositions and actions focused 100% segmented towards the target market.Experiences in various markets with SEO and Content Marketing optimizationCreation of a marketing plan, communication strategy, and construction of digital campaigns for various target audiencesProduct launch and generation of new ideas.Generation of Social Media campaigns and Google ADS campaigns through Bumper, Display and Search.Commercial consulting with management proposals with ERP and CRM.Leading 360 ° and 100% digital projects with usability implementation (UX / UI) and content allusive to the target segment.

Barcelona, Cataluña, España

Managing digital marketing campaigns: tracking, performance, and improvements.Managing the CRM Platfor and its interaction with the onmichannel and marketing cloud.Understanding the user journey in all channels to identify and implement conversion optimization opportunities.Work cross funtionally with our marketing team, product, and development teams to optimize customer experience.Analyzing KPI regarding customer journey, optimization campaigns and proposing action in response to them.Ensure consistency in all costumer contact initiatives.Collaborating with our marketing teams to develop a comprehensive digital and direct marketing plan.Data Mining from Sources: Dynamics and SalesforceThe identification of areas for improvement within the organization's processes.Provide the senior management of the company with reports and visualizations of useful data for decision-making in Marketing campaigns.360 management of digital campaigns and direct marketing.Realization and management of outbound & inbound campaigns. Realization of communications, and monitoring and analysis of remarketing and retargeting actions.Participation in marketing projects cloud & Salesforce Omnichannel.

Lead digital innovation projects as a product manager through scrumsLaunch of new services and products. 360 strategies. Communication and strategic marketing actionsWork in marketing management to determine priorities and business objectives.

Capital Federal

Carry out intersectorial projects on the customer portfolio, in line with the objectives of segmentation, growth and profitability of the business.Propose improvement actions on SMG products and services, customer loyalty, carrying out a prior analysis of their viability (legal, tax, commercial and brand). Evaluate the impacts of the different changes in the organization (changes in coverage, changes in intersectoral processes, inconveniences), carrying out an integral analysis (economic, legal, operational, tax, systemic and commercial impact), detecting communication needs as well. Collaborate in the definition of processes and standards to facilitate cross-selling of products with other business units (Commercial Synergy). Perform a market analysis of the products offered by the competition, identifying new segments and possible market channels to incorporate. Collaborate in the preparation of communications to the UN areas on the launch of plans, product improvements and implementation.Leading digital marketing projects: Online Sales / Attention History / Notification Panel / E Medical Online / TelemedicineProduct owner with agile methologies and design thinking Google Analitycs / SEM - SEO / E mail Marketing / Social Media +

Ciudad Autonoma De Buenos Aires

Generate sales volume to distributors and strategic partners of the company, negotiating sales and annual business plans with the corresponding distributor.Elaborate budgets and commercial proposals. Mark up analysis by KPI.Stock analysis.Generation of specific promotions by KPI, POP material with Trade Marketing.Provide strong assistance and support to the national sales force, direct customers, national wholesale chains and supermarkets. Manage and control the daily approval process of orders from all areas of the country.Follow-up, control and coordination between sales and production, monitoring the projected, stocks and rotation.Assist management in marketing, communication and advertising. Maintain content and activation in social networks. Carry out analysis and elaboration of commercial reports, and indicators for management and direction.Analyze and measure performance of each of the regions, channels and product categories evaluating mix and other variables. Assist management in the planning of objectives, communication and follow-up.Analyze and elaborate sales projections by category and product, for sales and production planning.Analysis and monitoring of prices, costs and marginal contribution by product. High coordination and fluid communication with logistics, invoicing and production. Training to strategic distributors with eventual trips to the interior and Buenos Aires. Survey of competition in the market and via various channels.Achievements: Generation of processes in the area of distributors, including stock control, generation of POS promotions inside and incorporation of retail lines.

Recoleta

Organize contact between sales executives and customers.Elaborate budgets and commercial proposals. Mark up analysis by KPI.Stock analysis.Generation of specific promotions by KPI, POP material with Trade Marketing.Receive orders, take them forward and review them.Keep and review sales and payment records.Reconcile accounts by correcting any errors and discrepancies.Prepare reports for management, e.g. using records of sales targets and actual figures.Analyse existing information generation processes and design proposals for improvement, seeking centralisation and optimisation of repetitive processes.Analyze quantitative and qualitative information to transform analytical discoveries into concrete actions to grow business units.Perform joint work with marketing and commercial data analysis, Example: Product launch, Market research, Product and price analysis, generation of monthly promotions according to markup.Analysis of permanent stock in order to see the real sale and growth of product linesAchievements: Generation of market research in new product lines. At the same time generation of sales reports that served as a base for the commercials to advance with their sale. On the other hand, generation of a sales route.Motivation for change: recategorisation in the company

Olivos Buenos Aires

Elaborate commercial development strategies and sales objectives, preparing management charts. Plan sales in new and existing markets.Close deals and draw up contracts that have all the technical, economic and legal guarantees. Negotiate business conditions.Search for clients and evaluate suppliers and subcontractors (market studies) in order to obtain the greatest possible benefit (costs, deadlines, quality, quantity).Analysis of customer needs. Analytical skills and the ability to clearly interpret complex situations.Ability to anticipate and plan, particularly when it comes to markets. Participation in bids in Health areas.Generation of private and public health budgets Management reports referenced to the commercial area Commercial funnels CRM load management - Sales reports - Order notes - ECOMERCE trackingAdvice and consultancy to clients about our services and products.Customer loyalty and development.Contact assigned portfolio at decision and user level in search of activation, cross and upselling of all business units.Account reactivation. Lost clients/prospects. Registration and opening of accounts.Customer support: Consultations via e-mail, derivation of calls in, follow-up of orders.Load in CRM of selected managements for each action.Monitor the consumption of the assigned portfolio identifying possible variations with the objective.Follow up and close the presented quotations and gather information to work with the different areas of the company.Collaborate with the management of collections according to the terms established in the process generated for this purpose.Achievements: Business development in institutions such as Fleni and Finocheto, incorporation of Kodak Carestream in a first level institution, as well as participation in bids in important documents. Motivation for change: possibility of professional growth through a better professional offer

Master Of Product Management, Project Management, 8.29 (B+)

Activities and Societies: Master of Digital Product Management Cerification of Product Owner

Diplomatura Direccion En Marketing Digital, Marketing/Marketing Management, General, 8

Degree In Sales & Marketing, Marketing, 8

Radiology Technique, Radiologic Technology/Science - Radiographer