Mariana Martins Email & Phone Number

Porto, Pt

Optimize customer experience and satisfaction through strategic initiatives;Develop strategies to enhance the overall customer journey, ensuring a seamless and positive experience at every touchpoint;Analyze customer feedback and behavior to identify insights and opportunities for improvement in loyalty initiatives;Monitor customer experience initiatives, using data to drive continuous improvement.

Drive product strategy to meet customer needs and enhance value proposition;Optimize customer experience and satisfaction through strategic initiatives;Lead innovative marketing campaigns to promote WTF;Cultivate and analyze strategic partnerships to expand reach and offerings; Manage customer experience in-app;Collaborate with design teams to create and refine get's website mockups in Figma, ensuring a visually appealing and intuitive user experience;Develop and execute… Show more Drive product strategy to meet customer needs and enhance value proposition;Optimize customer experience and satisfaction through strategic initiatives;Lead innovative marketing campaigns to promote WTF;Cultivate and analyze strategic partnerships to expand reach and offerings; Manage customer experience in-app;Collaborate with design teams to create and refine get's website mockups in Figma, ensuring a visually appealing and intuitive user experience;Develop and execute influencer marketing strategies and digital campaigns to enhance brand visibility and engagement. Show less

During my internship on the sales team at Hasbro, a global leader in the toy and entertainment industry, I had the privilege of supporting Key Account Managers (KAMs) in their daily tasks while gaining valuable experience in various sales functions. Throughout my internship, I actively contributed to the success of the sales team by providing administrative and sales support, analyzing market and customer information, developing communication and negotiation skills, and nurturing partnerships… Show more During my internship on the sales team at Hasbro, a global leader in the toy and entertainment industry, I had the privilege of supporting Key Account Managers (KAMs) in their daily tasks while gaining valuable experience in various sales functions. Throughout my internship, I actively contributed to the success of the sales team by providing administrative and sales support, analyzing market and customer information, developing communication and negotiation skills, and nurturing partnerships with existing customers. Show less

Transversal vision of P&S launches and offers (Identification of synergies between the various areas, whether to leverage cross-cutting campaigns, or to help homogenize the expression of general brand communication; Management of P&S themes according to the communication roadmap in transversal NOS communication media; Articulation of the various means of communication to ensure coherence of communication priorities and content)Bridge for articulation between several areas and between… Show more Transversal vision of P&S launches and offers (Identification of synergies between the various areas, whether to leverage cross-cutting campaigns, or to help homogenize the expression of general brand communication; Management of P&S themes according to the communication roadmap in transversal NOS communication media; Articulation of the various means of communication to ensure coherence of communication priorities and content)Bridge for articulation between several areas and between the DMCBridge for the articulation between the various areas and the communication/sales channels (REX store, multi-operator, etc)Coordination, Planning and Deployment of the NOS Communication Roadmap - ATLDropsParticipation in strategic Brand discussions Show less

E-mail Marketing

Facebook Ads Social Media Campaigns Social Media Reports Briefings

Master Of Management, Marketing Expertise

Subjects of interest: Human Resources, Statistics, Finance, Strategy, Advanced Marketing, Luxury and Fashion Marketing, Asian Brands.

Postgraduate Degree, Communication In Professional Soccer, 15

Bachelor'S Degree, Marketing

Final Average: 17/20