Mariana Pacheco
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Mariana Pacheco Email & Phone Number

Digital | Marketing | Strategy | Copywriting | Business Development | Competitive Intelligence | Strategic Marketing at O Mapa Digital
Location: São Paulo, Brazil 6 work roles 6 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Digital | Marketing | Strategy | Copywriting | Business Development | Competitive Intelligence | Strategic Marketing
Location
São Paulo, Brazil

Who is Mariana Pacheco? Overview

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Mariana Pacheco is listed as Digital | Marketing | Strategy | Copywriting | Business Development | Competitive Intelligence | Strategic Marketing at O Mapa Digital, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Mariana Pacheco.

Mariana Pacheco previously worked as Diretor fundador at O Mapa Digital and Market Intelligence Manager - Adhesives Industry LATAM at Henkel. Mariana Pacheco holds Formação Executiva Em Esg E Finanças Sustentáveis from Fundação Getulio Vargas.

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O Mapa Digital

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About Mariana Pacheco

Professional with a degree in Business Administration from EAESP-FGV and a master's degree in International Management with a double certification from EAESP-FGV & CEMS. My top 5 talents based on Gallup Clifton Strengths are Adaptability, Relationship, Responsibility, Prudence and Impartiality. Accustomed to working under pressure, I have a “hands-on” profile and I like to deliver concrete results. I have started my career in the financial market and soon transitioned to the Industry, which allows me to have a broader and more systemic view. I have experience in different areas: competitive intelligence, strategy, market intelligence and channel. I have worked on projects of product and portfolio repositioning, go-to-market, structuring of training programs for sales teams, channel, sales policies, business restructuring and medium/long-term strategy. I've worked in Lima (Peru) focused on strategic projects for the region and I've studied in Sweden and Canada (twice). Portuguese is my native language and I speak fluent English and Spanish and advanced FrenchContact: marianapmpacheco@gmail.comMarketing | Digital Marketing | Strategy| Competitive Intelligence | Copywriting | Entrepreneurship | New Business Development | Strategic Marketing | Digital Strategy | Sales

Current workplace

Mariana Pacheco's current company

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O Mapa Digital
O Mapa Digital
Digital | Marketing | Strategy | Copywriting | Business Development | Competitive Intelligence | Strategic Marketing
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6 roles

Mariana Pacheco work experience

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Market Intelligence Manager - Adhesives Industry Latam

São Paulo, São Paulo, Brazil

• Structure area’s working model• Market sizing & mapping of competitors to drive efforts to the best opportunities• Organization of strategic reviews for all Business Units• Support to Market Strategy & Sales Managers with market information on relevant industries• Support to regional management with presentations and on-demand information

Apr 2021 - Jul 2023

Business Strategy Manager - Adhesives Industry Latam

São Paulo

• Definition of new Target Structure for all Adhesives Industry in LATAM• Facilitate the integration and communication between all countries and business units in the region • Preparation of bi-weekly Leadership Team Meetings and monthly webinars for all LATAM employees • Facilitator of Regional Board meetings• Coordination of Strategy Reviews for all business units in LATAM & cascading of strategy to Sales Managers• Contact with the Global Teams to translate Global Strategy and priorities to the region

Jan 2020 - Apr 2021

Trainee

São Paulo

• Rotated across four areas: Marketing, Technical Customer Support, Internal Sales and Channel for six months each• Market research and data analysis to find new opportunities in specific market segments• Structured a technical and commercial training program for the company’s sales force • Implementation of a new digital tool to support the sales team & redesigned sample process flow• Designed and implemented the distribution strategy for the new operation in Peru• Development of a dashboard to analyze financial results and keep track of performance in main clients

Oct 2017 - Jan 2020

Trainee

São Paulo Area, Brazil

• Rotations across three areas: Planning and Management Support, Credit Analysis and Foreign Currency for three months each• Developement of sales strategy, client segmentation and performance tracking system for major credit card operator• Credit analysis of local and foreign financial institutions and presentation of results at the credit committee• Development of concept system to monitor FX clients' compliance

Jul 2015 - Apr 2016

Intern

São Paulo Area, Brazil

• Support to Officers throughout the credit approval process and daily demand of more than 50 customers• Interaction with legal department to solve operational issues and complex cases• Visits to clients to understand their needs and participation n the weekly credit committee

Feb 2014 - Nov 2014
6 education records

Mariana Pacheco education

Master Degree, Cems - Master In International Management

Activities and Societies:Exchange semester for Master's Degree

FAQ

Frequently asked questions about Mariana Pacheco

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What company does Mariana Pacheco work for?

Mariana Pacheco works for O Mapa Digital.

What is Mariana Pacheco's role at O Mapa Digital?

Mariana Pacheco is listed as Digital | Marketing | Strategy | Copywriting | Business Development | Competitive Intelligence | Strategic Marketing at O Mapa Digital.

Where is Mariana Pacheco based?

Mariana Pacheco is based in São Paulo, Brazil while working with O Mapa Digital.

What companies has Mariana Pacheco worked for?

Mariana Pacheco has worked for O Mapa Digital, Henkel, Itaú Bba, and Banco Pan.

How can I contact Mariana Pacheco?

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What schools did Mariana Pacheco attend?

Mariana Pacheco holds Formação Executiva Em Esg E Finanças Sustentáveis from Fundação Getulio Vargas.

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