Mariana Pacheco

Mariana Pacheco Email and Phone Number

Digital | Marketing | Strategy | Copywriting | Business Development | Competitive Intelligence | Strategic Marketing @ O Mapa Digital
Mariana Pacheco's Location
São Paulo, São Paulo, Brazil, Brazil
About Mariana Pacheco

Professional with a degree in Business Administration from EAESP-FGV and a master's degree in International Management with a double certification from EAESP-FGV & CEMS. My top 5 talents based on Gallup Clifton Strengths are Adaptability, Relationship, Responsibility, Prudence and Impartiality. Accustomed to working under pressure, I have a “hands-on” profile and I like to deliver concrete results. I have started my career in the financial market and soon transitioned to the Industry, which allows me to have a broader and more systemic view. I have experience in different areas: competitive intelligence, strategy, market intelligence and channel. I have worked on projects of product and portfolio repositioning, go-to-market, structuring of training programs for sales teams, channel, sales policies, business restructuring and medium/long-term strategy. I've worked in Lima (Peru) focused on strategic projects for the region and I've studied in Sweden and Canada (twice). Portuguese is my native language and I speak fluent English and Spanish and advanced FrenchContact: marianapmpacheco@gmail.comMarketing | Digital Marketing | Strategy| Competitive Intelligence | Copywriting | Entrepreneurship | New Business Development | Strategic Marketing | Digital Strategy | Sales

Mariana Pacheco's Current Company Details
O Mapa Digital

O Mapa Digital

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Digital | Marketing | Strategy | Copywriting | Business Development | Competitive Intelligence | Strategic Marketing
Mariana Pacheco Work Experience Details
  • O Mapa Digital
    Diretor Fundador
    O Mapa Digital Nov 2023 - Present
  • Henkel
    Market Intelligence Manager - Adhesives Industry Latam
    Henkel Apr 2021 - Jul 2023
    São Paulo, São Paulo, Brazil
    • Structure area’s working model• Market sizing & mapping of competitors to drive efforts to the best opportunities• Organization of strategic reviews for all Business Units• Support to Market Strategy & Sales Managers with market information on relevant industries• Support to regional management with presentations and on-demand information
  • Henkel
    Business Strategy Manager - Adhesives Industry Latam
    Henkel Jan 2020 - Apr 2021
    São Paulo
    • Definition of new Target Structure for all Adhesives Industry in LATAM• Facilitate the integration and communication between all countries and business units in the region • Preparation of bi-weekly Leadership Team Meetings and monthly webinars for all LATAM employees • Facilitator of Regional Board meetings• Coordination of Strategy Reviews for all business units in LATAM & cascading of strategy to Sales Managers• Contact with the Global Teams to translate Global Strategy and priorities to the region
  • Henkel
    Trainee
    Henkel Oct 2017 - Jan 2020
    São Paulo
    • Rotated across four areas: Marketing, Technical Customer Support, Internal Sales and Channel for six months each• Market research and data analysis to find new opportunities in specific market segments• Structured a technical and commercial training program for the company’s sales force • Implementation of a new digital tool to support the sales team & redesigned sample process flow• Designed and implemented the distribution strategy for the new operation in Peru• Development of a dashboard to analyze financial results and keep track of performance in main clients
  • Itaú Bba
    Trainee
    Itaú Bba Jul 2015 - Apr 2016
    São Paulo Area, Brazil
    • Rotations across three areas: Planning and Management Support, Credit Analysis and Foreign Currency for three months each• Developement of sales strategy, client segmentation and performance tracking system for major credit card operator• Credit analysis of local and foreign financial institutions and presentation of results at the credit committee• Development of concept system to monitor FX clients' compliance
  • Banco Pan
    Intern
    Banco Pan Feb 2014 - Nov 2014
    São Paulo Area, Brazil
    • Support to Officers throughout the credit approval process and daily demand of more than 50 customers• Interaction with legal department to solve operational issues and complex cases• Visits to clients to understand their needs and participation n the weekly credit committee

Mariana Pacheco Education Details

Frequently Asked Questions about Mariana Pacheco

What company does Mariana Pacheco work for?

Mariana Pacheco works for O Mapa Digital

What is Mariana Pacheco's role at the current company?

Mariana Pacheco's current role is Digital | Marketing | Strategy | Copywriting | Business Development | Competitive Intelligence | Strategic Marketing.

What schools did Mariana Pacheco attend?

Mariana Pacheco attended Fundação Getulio Vargas, Fundação Getulio Vargas - Escola De Administração De Empresas De São Paulo, Fundação Getulio Vargas - Escola De Administração De Empresas De São Paulo, Cems - The Global Alliance In Management Education, Ivey Business School, Stockholm School Of Economics.

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