Mariana Pacheco Email and Phone Number
Professional with a degree in Business Administration from EAESP-FGV and a master's degree in International Management with a double certification from EAESP-FGV & CEMS. My top 5 talents based on Gallup Clifton Strengths are Adaptability, Relationship, Responsibility, Prudence and Impartiality. Accustomed to working under pressure, I have a “hands-on” profile and I like to deliver concrete results. I have started my career in the financial market and soon transitioned to the Industry, which allows me to have a broader and more systemic view. I have experience in different areas: competitive intelligence, strategy, market intelligence and channel. I have worked on projects of product and portfolio repositioning, go-to-market, structuring of training programs for sales teams, channel, sales policies, business restructuring and medium/long-term strategy. I've worked in Lima (Peru) focused on strategic projects for the region and I've studied in Sweden and Canada (twice). Portuguese is my native language and I speak fluent English and Spanish and advanced FrenchContact: marianapmpacheco@gmail.comMarketing | Digital Marketing | Strategy| Competitive Intelligence | Copywriting | Entrepreneurship | New Business Development | Strategic Marketing | Digital Strategy | Sales
O Mapa Digital
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Diretor FundadorO Mapa Digital Nov 2023 - Present -
Market Intelligence Manager - Adhesives Industry LatamHenkel Apr 2021 - Jul 2023São Paulo, São Paulo, Brazil• Structure area’s working model• Market sizing & mapping of competitors to drive efforts to the best opportunities• Organization of strategic reviews for all Business Units• Support to Market Strategy & Sales Managers with market information on relevant industries• Support to regional management with presentations and on-demand information -
Business Strategy Manager - Adhesives Industry LatamHenkel Jan 2020 - Apr 2021São Paulo• Definition of new Target Structure for all Adhesives Industry in LATAM• Facilitate the integration and communication between all countries and business units in the region • Preparation of bi-weekly Leadership Team Meetings and monthly webinars for all LATAM employees • Facilitator of Regional Board meetings• Coordination of Strategy Reviews for all business units in LATAM & cascading of strategy to Sales Managers• Contact with the Global Teams to translate Global Strategy and priorities to the region -
TraineeHenkel Oct 2017 - Jan 2020São Paulo• Rotated across four areas: Marketing, Technical Customer Support, Internal Sales and Channel for six months each• Market research and data analysis to find new opportunities in specific market segments• Structured a technical and commercial training program for the company’s sales force • Implementation of a new digital tool to support the sales team & redesigned sample process flow• Designed and implemented the distribution strategy for the new operation in Peru• Development of a dashboard to analyze financial results and keep track of performance in main clients -
TraineeItaú Bba Jul 2015 - Apr 2016São Paulo Area, Brazil• Rotations across three areas: Planning and Management Support, Credit Analysis and Foreign Currency for three months each• Developement of sales strategy, client segmentation and performance tracking system for major credit card operator• Credit analysis of local and foreign financial institutions and presentation of results at the credit committee• Development of concept system to monitor FX clients' compliance -
InternBanco Pan Feb 2014 - Nov 2014São Paulo Area, Brazil• Support to Officers throughout the credit approval process and daily demand of more than 50 customers• Interaction with legal department to solve operational issues and complex cases• Visits to clients to understand their needs and participation n the weekly credit committee
Mariana Pacheco Education Details
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Formação Executiva Em Esg E Finanças Sustentáveis -
Mpgi - Master In International Management | Cems - Master In International Management -
Business Administration -
International Business -
Cems - Master In International Management -
Cems - Master In International Management
Frequently Asked Questions about Mariana Pacheco
What company does Mariana Pacheco work for?
Mariana Pacheco works for O Mapa Digital
What is Mariana Pacheco's role at the current company?
Mariana Pacheco's current role is Digital | Marketing | Strategy | Copywriting | Business Development | Competitive Intelligence | Strategic Marketing.
What schools did Mariana Pacheco attend?
Mariana Pacheco attended Fundação Getulio Vargas, Fundação Getulio Vargas - Escola De Administração De Empresas De São Paulo, Fundação Getulio Vargas - Escola De Administração De Empresas De São Paulo, Cems - The Global Alliance In Management Education, Ivey Business School, Stockholm School Of Economics.
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