Atuação como business partner do hub transacional do escritório, atendendo as áreas de Societário e M&A, Bancário e Financeiro, Mercado de Capitais, Reestruturação e Insolvência, Fundos de Investimento e ESG, tendo atendido anteriormente também Trabalhista, Ambiental e Agro. A atuação como business partner de práticas tem foco em brand awareness e desenvolvimento de negócios, sendo responsável pelo atendimento de Marketing e BD aos sócios e seus times do Legal, na linha frente da gestão e execução de demandas das práticas, como o planejamento estratégico das áreas, gestão do orçamento de marketing das práticas, apresentações para clientes e prospects, rankings jurídicos e league tables, análises de mercado, setores e benchmarking, aproximação com associações e articulação de eventos e parcerias, gestão e apoio na produção de eventos, acompanhamento de imprensa e hot topics, gestão de pesquisas e levantamentos de ESG, Diversidade & Inclusão e Advocacia Pro Bono, entre outras tarefas.

Business partner of the firm practice areas, with a focus on business development, being responsible for supporting the partners, managing and executing demands, such as the strategic plan of the areas, pitch presentations, legal rankings and league tables, benchmarking analyses, approximation with associations and articulation of events and partnerships, press follow-ups and hot topics in the areas of Law, management of Diversity & Inclusion and Pro Bono surveys, among others.

Rankings, league tables and legal publications (organization, deadline control, filing, submission and disclosure), associations control, internal and external events (guest list, RSVP, invitation design, disclosure, presentations, logistics and space preparation, contact with suppliers, participant control, support during the event, photos, posts on social media), sponsorship assistance, newsletters, brochures and presentations, social media management, support in the production of the Madrona Talks program, production of visual designs for internal and external communication, support in HR actions, management of the site, e-mail marketing tools and internal communications.

Newsletters, Customer Presentations in Portuguese and English, Industry Research and Comparative Analysis, Legal Rankings, Photoshop, InDesign, Illustrator, Social Networking (Miscellaneous Production, Text, Metric Analysis, Visual Identity), Competitive Analysis, Website Management and intranet, Email marketing, Clipping, Internal and external events (guest list, RSVP, invitation production, outreach, presentations, logistics and space preparation, participant tracking, photos, support during the event, post-customer satisfaction survey). event), Production and updating of attorney resumes, Social responsibility actions.

After two months working as a freelancer journalist, my talent was recognized and I was invited to join the team and work in the prodution of specialized in corporative public magazines. My daily routine includes follow-ups, mailing, research, interviews, checking and clipping.

I spent almost two months as an intern in Rede Record, the third largest TV company in Brazil. I worked at the News Agency, where my daily activities included checking factuals news with official fonts and press offices, producing notes to the editors in chief and reporters, update previous and repercutive cases.

Internship in the magazine and book publisher Editora Escala website - www.escala.com.br. I produced releases about the publications to feed the website, focused on e-commerce, and updated the blog.