Mariana Queiroz Email & Phone Number

State Of São Paulo, Brazil

São Paulo Area, Brazil

Communication | Behavior | Branding | Strategic Planning | Business Partner | Training and DevelopmentStrategic communication planning and alignment and integration of business and people needs.• Led the conception, planning, and implementation of strategic brand plans for small, medium, and large companies, contributing to the design of structures and talent development;• Facilitated integration processes and strategic alignment of People issues with business goals;• Created a methodology for building brand image, positioning, and business communication through human development, including the discovery of purpose and focus on results;• Mentored careers and businesses;• Developed businesses, teams, and leaders using coaching, training facilitation, workshops, and dynamic activities;• Structured and managed diverse teams according to client and project needs;• Worked on projects with diverse needs, always focusing on people and results:•• Nestlé, Loungerie, Ambev, and Oi Fibra: Led consumer behavior studies and analysis through research, generating insights for future business and product launches;•• Diageo: Conceived the strategic planning for the repositioning of one of the group's brands, using digital communication as a tool;•• UOL: Managed and developed internal and external teams in special projects for social media across various editorial areas - Splash, Universa, Nossa, VivaBem, Esportes, and Ecoa;•• Grupo Águia Branca: Led the group's innovation week, fostering a culture of innovation within the company;•• Isabella Fiorentino: Structured the "Elegance in All Styles" methodology and scripted the online course, considering the user experience;•• Recikle: Led the brand closure, with a focus on discovering purpose and developing a future plan with the group of partners.

São Paulo

Responsible for the strategic planning, development, and management of a portfolio of over 110 clients (blogs, websites, and e-commerce), integrating content, design, and talent development teams.• Conceived and implemented content and positioning consulting areas;• Led innovation projects and their execution, such as the in-person and online events "Be Influencer" and ideated new products and services that quickly became the core of the business and made the agency recognized as a reference in content marketing and influence, including media coverage like the article "The Guru of Bloggers" in Veja São Paulo magazine;• Developed strategic digital communication plans focused on building authority, positioning, content creation, and infoproduct launches;• Developed learning tracks and training on various topics to enhance talent and business;• Built relationships with a portfolio of over 50 clients in the lifestyle segment (fashion, beauty, travel, gastronomy, motherhood, and decoration - Lala Rudge, Carol Celico, Carol Magalhães, Mica Rocha, Manu Carvalho, PegueiBode, and many others), creating bridges and special projects;• Planned and negotiated advertising projects with digital influencers for major brands, interfacing with advertising agencies, PR, and press offices.

* Fashion assistence/styling for magazine´s editorials and fashion shows;* Responsable for Matheus Mazzafera´s social midias (site/blog, twitter, facebook);* And also for advising the stylist on his tv program at Rede TV!.

Bachelor'S Degree, Psychology

Fashion Design

Education record