Mariana Roque Email & Phone Number

Lisbon, Portugal

Portugal

Lisboa, Portugal

• Consultoria operações, gestão de contas e projetos.
• Mapeamento, identificação, definição, setup e treinamento de ferramentas de gestão (Negócios, Pessoas, Projeto e Financeiro).
• Mapeamento, identificação, definição e implementação de processos e fluxos de trabalho, tanto para equipas já estabelecidas quanto para novas equipas.
• Estruturação e setup de equipas multidisciplinares focadas em projetos e/ ou clientes.
• Compreensão profunda das especificidades de projetos de… Show more
• Compreensão profunda das especificidades de projetos de marketing e publicidade em diversas áreas de operação, como estratégia, social media, long content, paid media, campanhas ATL & BTL, ativações online e offline.

São Paulo, Brasil

• Responsible for the management of projects and teams.
• Development of processes, flows and teams.
• Implementation, management and development of accounts.
• Recomendation of two more suitable projects, balancing planning, strategy, deadlines and resources.
• Management and development of feasibility studies, quality control, control of jobs x SLAs, management reports and customer loyalty.Main Clients: Smiles, Nestlé - Dolce Gusto NEO, Vivo, Rede, Omega and ACE - C&A.

• Responsible for the management of projects and teams.
• Development of processes, flows and teams.
• Implementation, management and development of accounts.
• Planning, development, management of media pay, Earned media and automation of digital campaigns;
• Planning, development, management and operation of digital, hybrid and face-to-face events;
• Recomendation of two more suitable projects, balancing planning, strategy, deadlines and resources.

São Paulo E Região, Brasil

• Responsible for the setup and management of the Suvinil at Score Group and AktuellMix agencies, encompassing service team, breeding, planning, production, operations and incentive.
• Performance in promotional campaigns, incentive campaigns, trade marketing, Book of Actions via Portal.
• Management and development of feasibility studies, budget X profitability, quality control, control of jobs X SLAs, management reports and customer loyalty.
• Leadership and exclusive time management… Show more
• Leadership and exclusive time management of 18 people.Relevant Projects:
• Planning and operationalization of the change of communication of the Book of Ações via Portal, facades, various MPDVs due to the repositioning of the Suvinil brand;

São Paulo E Região, Brasil

• Responsible for the setup of the NET | Trade Marketing at the agency The Marketing Store.
• Responsible for the areas of strategy, breeding, operations, incentive, trade marketing.
• Planning, management, operationalization and measurement of trade marketing strategies, promotional campaigns, merchandising, incentive campaigns, endomarketing, campaigns and guerrillas.
• Planning of marketing and trade marketing strategies, segmented by product, channel and public.
• Monitoring of… Show more
• Monitoring of two concurrent events, planning and implementation of promotional and fixed campaigns, incentive campaigns, merchandising, customer relations, evaluation and follow-up of two jobs. Show less

São Paulo E Região, Brasil

• Responsible for the management of the Promotions & Events core, including service team, creation, planning, pre-production, production, graphic production and operations.
• Planning, management, operationalization and measurement of marketing strategies, trade marketing, promotional campaigns, merchandising, incentive campaigns, endomarketing, campaigns, guerrillas, events and brand.
• Management and development of feasibility studies, budget X profitability, quality… Show more
• Management and development of feasibility studies, budget X profitability, quality control, development of suppliers and management reports.
• Leadership and management of direct time of 15 people.Main Clients: Samsung, BASF | Agro, Liberty Seguros, Continental Pneus, Laboratorios Aché, GrupoCRM, Totvs and Subway.Relevant Projects:
• Liberty Seguros and Continental Pneus – 2013 Confederation Cup and 2014 World Cup:o Stands with activities and Hopsitality in the cabins in all the stadiums;o Golf carts for people with reduced mobility not around two.

São Paulo E Região, Brasil

• Responsible for the coordination of the subsidiary Promotions & Events, with direct performance in all areas – customer service, organization, administration, suppliers, HR, controller, casting, operational and training;
• Planning, management, operationalization and measurement of marketing strategies, trade marketing, promotional campaigns, merchandising, incentive campaigns, endomarketing, activations, guerrillas and events.
• Operational management and control, being responsible for… Show more
• Operational management and control, being responsible for KPI's analysis, training, substitutions, routes, scales, administrative control and payment of two contractors.
• Leadership and management of direct time of 08 people.Main Clients: AMBEV, McDonald's, Diageo, Sadia, Unilever (Canais Beauty and FMCG), Porshe, Fiat, etc. Show less

São Paulo E Região, Brasil

• Responsible for the coordination, management, recruiting, updating and organization of casting and selections of promotional activities, activities and events.
• Responsible for the training, management and control of the outsourced and promotional field team.
• Operational management and control, being responsible for KPI's analysis, training, substitutions, routes, scales, administrative control and payment of two contractors.Main Clients: Sara Lee, HanesBands, Ajinomoto….
• Operational management and control, being responsible for KPI's analysis, training, substitutions, routes, scales, administrative control and payment of two contractors.Main Clients: Sara Lee, HanesBands, Ajinomoto.

São Paulo E Região, Brasil

• Responsible for the elaboration of orçamentos two projects for the parent company (SP) and subsidiaries (BSB/ RJ) and for the preparation of documentation for participation in tenders.
• Business time support in three states.
• Production assistant in institutional videos, training, series and teleconferences.Main Clients: Clients: Ministério dos Transportes, Ministério do Turismo, Sesi, Senai, Denatran, MTV Brasil, SENAC, SENAI, SESI and TV.

Master'S Degree, Digital Marketing & E-Commerce, 9,27

Master Of Business Administration - Mba, 9,29

Especialização, Coaching & Pnl, 9,25

Dmi - Digital Marketing International

Superior, Comunicação Social - Rádio, Televisão E Vídeo

Propaganda & Marketing, Marketing