Mariana Roque Email & Phone Number

Lisbon, Portugal

Portugal

Lisboa, Portugal

• Consultoria operações, gestão de contas e projetos.• Mapeamento, identificação, definição, setup e treinamento de ferramentas de gestão (Negócios, Pessoas, Projeto e Financeiro).• Mapeamento, identificação, definição e implementação de processos e fluxos de trabalho, tanto para equipas já estabelecidas quanto para novas equipas.• Estruturação e setup de equipas multidisciplinares focadas em projetos e/ ou clientes.• Compreensão profunda das especificidades de projetos de… Show more • Consultoria operações, gestão de contas e projetos.• Mapeamento, identificação, definição, setup e treinamento de ferramentas de gestão (Negócios, Pessoas, Projeto e Financeiro).• Mapeamento, identificação, definição e implementação de processos e fluxos de trabalho, tanto para equipas já estabelecidas quanto para novas equipas.• Estruturação e setup de equipas multidisciplinares focadas em projetos e/ ou clientes.• Compreensão profunda das especificidades de projetos de marketing e publicidade em diversas áreas de operação, como estratégia, social media, long content, paid media, campanhas ATL & BTL, ativações online e offline, CRM, branding, entre outros.• Identificação e definição de escopo de projeto e recursos necessários para sua execução, atribuir papéis e responsabilidades aos membros da equipa, estabelecendo objetivos e um roadmap claro para o projeto, além criação e monitoramento de cronograma de tarefas e milestones.• Identificação de ferramentas, como frameworks, metodologias e ferramentas digitais, que possam aumentar a eficiência e eficácia da realização de tarefa.• Elaboração de relatórios de gestão, para antecipação problemas, definindo planos de ação e contingência, gestão de conflitos e avaliação das equipas, sempre com foco no controlo de prazos e na gestão eficaz de tarefas.• Gestão e desenvolvimento de estudos de viabilidade, orçamento x rentabilidade, controlo de qualidade e controlo de jobs x SLAs.• Desenvolvimento de Onboarding para colaborador, Política Antiassédio e Não Discriminação, Códigos de Conduta, Organigrama, Mapa de Equipas, definições de job descriprion e demais documentos que envolvam a organização da empresa. Show less

São Paulo, Brasil

• Responsible for the management of projects and teams.• Development of processes, flows and teams.• Implementation, management and development of accounts.• Recomendation of two more suitable projects, balancing planning, strategy, deadlines and resources.• Management and development of feasibility studies, quality control, control of jobs x SLAs, management reports and customer loyalty.Main Clients: Smiles, Nestlé - Dolce Gusto NEO, Vivo, Rede, Omega and ACE - C&A.

• Responsible for the management of projects and teams.• Development of processes, flows and teams.• Implementation, management and development of accounts.• Planning, development, management of media pay, Earned media and automation of digital campaigns;• Planning, development, management and operation of digital, hybrid and face-to-face events;• Recomendation of two more suitable projects, balancing planning, strategy, deadlines and resources.• Management and… Show more • Responsible for the management of projects and teams.• Development of processes, flows and teams.• Implementation, management and development of accounts.• Planning, development, management of media pay, Earned media and automation of digital campaigns;• Planning, development, management and operation of digital, hybrid and face-to-face events;• Recomendation of two more suitable projects, balancing planning, strategy, deadlines and resources.• Management and development of feasibility studies, orçamento x profitability, quality control, control of jobs x SLAs, management reports and customer loyalty.Main Clients: Sodexo Portugal, Iron Studios, C&A, McDonald's, DPZ&T, XPI, B3, Grupo São Cristóvão Saúde, LG, Honda, Hasbro, ABIHPEC, Chevrolet, GM, XP Investimentos, Banco Bradesco, Bayer, Nestlé, BNP Paribás, Audi, Banco Itaú, Fundação Itaú Social, Instituto Unibanco, Elekeiroz, Totvs, BASF, etc. Show less

São Paulo E Região, Brasil

• Responsible for the setup and management of the Suvinil at Score Group and AktuellMix agencies, encompassing service team, breeding, planning, production, operations and incentive.• Performance in promotional campaigns, incentive campaigns, trade marketing, Book of Actions via Portal.• Management and development of feasibility studies, budget X profitability, quality control, control of jobs X SLAs, management reports and customer loyalty.• Leadership and exclusive time management… Show more • Responsible for the setup and management of the Suvinil at Score Group and AktuellMix agencies, encompassing service team, breeding, planning, production, operations and incentive.• Performance in promotional campaigns, incentive campaigns, trade marketing, Book of Actions via Portal.• Management and development of feasibility studies, budget X profitability, quality control, control of jobs X SLAs, management reports and customer loyalty.• Leadership and exclusive time management of 18 people.Relevant Projects:• Planning and operationalization of the change of communication of the Book of Ações via Portal, facades, various MPDVs due to the repositioning of the Suvinil brand;• Creation, scope and development of a systemic platform for a perennial incentive campaign;• Construction, negotiation and operation of virtual store for orders of toasts and arts of Book of Ações;• Construction, planning and production of the annual thematic promotional calendar between 2017 and 2019. Show less

São Paulo E Região, Brasil

• Responsible for the setup of the NET | Trade Marketing at the agency The Marketing Store.• Responsible for the areas of strategy, breeding, operations, incentive, trade marketing.• Planning, management, operationalization and measurement of trade marketing strategies, promotional campaigns, merchandising, incentive campaigns, endomarketing, campaigns and guerrillas.• Planning of marketing and trade marketing strategies, segmented by product, channel and public.• Monitoring of… Show more • Responsible for the setup of the NET | Trade Marketing at the agency The Marketing Store.• Responsible for the areas of strategy, breeding, operations, incentive, trade marketing.• Planning, management, operationalization and measurement of trade marketing strategies, promotional campaigns, merchandising, incentive campaigns, endomarketing, campaigns and guerrillas.• Planning of marketing and trade marketing strategies, segmented by product, channel and public.• Monitoring of two concurrent events, planning and implementation of promotional and fixed campaigns, incentive campaigns, merchandising, customer relations, evaluation and follow-up of two jobs. Show less

São Paulo E Região, Brasil

• Responsible for the management of the Promotions & Events core, including service team, creation, planning, pre-production, production, graphic production and operations.• Planning, management, operationalization and measurement of marketing strategies, trade marketing, promotional campaigns, merchandising, incentive campaigns, endomarketing, campaigns, guerrillas, events and brand positioning.• Management and development of feasibility studies, budget X profitability, quality… Show more • Responsible for the management of the Promotions & Events core, including service team, creation, planning, pre-production, production, graphic production and operations.• Planning, management, operationalization and measurement of marketing strategies, trade marketing, promotional campaigns, merchandising, incentive campaigns, endomarketing, campaigns, guerrillas, events and brand positioning.• Management and development of feasibility studies, budget X profitability, quality control, development of suppliers and management reports.• Leadership and management of direct time of 15 people.Main Clients: Samsung, BASF | Agro, Liberty Seguros, Continental Pneus, Laboratorios Aché, GrupoCRM, Totvs and Subway.Relevant Projects:• Liberty Seguros and Continental Pneus – 2013 Confederation Cup and 2014 World Cup:o Stands with activities and Hopsitality in the cabins in all the stadiums;o Golf carts for people with reduced mobility not around two stadiums;o Mídia OOH e ativações nas ciudades sede;o Promotion with final consumer and endomarketing actions.•Samsung | Trade Marketing:o More than 300 events for product launches between 2011 and 2015;o Simultaneous activations in all the states of Brazil;o Participation with stands and trains in conventions/roadshows two main clients;o Perennial incentive campaigns with distributors. Show less

São Paulo E Região, Brasil

• Responsible for the coordination of the subsidiary Promotions & Events, with direct performance in all areas – customer service, organization, administration, suppliers, HR, controller, casting, operational and training;• Planning, management, operationalization and measurement of marketing strategies, trade marketing, promotional campaigns, merchandising, incentive campaigns, endomarketing, activations, guerrillas and events.• Operational management and control, being responsible for… Show more • Responsible for the coordination of the subsidiary Promotions & Events, with direct performance in all areas – customer service, organization, administration, suppliers, HR, controller, casting, operational and training;• Planning, management, operationalization and measurement of marketing strategies, trade marketing, promotional campaigns, merchandising, incentive campaigns, endomarketing, activations, guerrillas and events.• Operational management and control, being responsible for KPI's analysis, training, substitutions, routes, scales, administrative control and payment of two contractors.• Leadership and management of direct time of 08 people.Main Clients: AMBEV, McDonald's, Diageo, Sadia, Unilever (Canais Beauty and FMCG), Porshe, Fiat, etc. Show less

São Paulo E Região, Brasil

• Responsible for the coordination, management, recruiting, updating and organization of casting and selections of promotional activities, activities and events.• Responsible for the training, management and control of the outsourced and promotional field team.• Operational management and control, being responsible for KPI's analysis, training, substitutions, routes, scales, administrative control and payment of two contractors.Main Clients: Sara Lee, HanesBands, Ajinomoto… Show more • Responsible for the coordination, management, recruiting, updating and organization of casting and selections of promotional activities, activities and events.• Responsible for the training, management and control of the outsourced and promotional field team.• Operational management and control, being responsible for KPI's analysis, training, substitutions, routes, scales, administrative control and payment of two contractors.Main Clients: Sara Lee, HanesBands, Ajinomoto, Nivea, GE, Kendall and BRF - Albany. Show less

São Paulo E Região, Brasil

• Responsible for the elaboration of orçamentos two projects for the parent company (SP) and subsidiaries (BSB/ RJ) and for the preparation of documentation for participation in tenders.• Business time support in three states.• Production assistant in institutional videos, training, series and teleconferences.Main Clients: Clients: Ministério dos Transportes, Ministério do Turismo, Sesi, Senai, Denatran, MTV Brasil, SENAC, SENAI, SESI and TV Puc.

Master'S Degree, Digital Marketing & E-Commerce, 9,27

Master Of Business Administration - Mba, 9,29

Especialização, Coaching & Pnl, 9,25

Dmi - Digital Marketing International

Superior, Comunicação Social - Rádio, Televisão E Vídeo

Propaganda & Marketing, Marketing