Mariana Salgado Email & Phone Number

Lisbon, Portugal

Creating impactful multi-channel marketing campaigns and programs to deliver value - and deliver on Accenture values - by embedding sustainability into everything we do for our clients, our people, our shareholders, our partners and our communities.

• Guided 27+ Candidate Marketing teams across EMEA on their strategy, plans and comms relevant to local specific business needs, and aligned with Accenture global brand, strategy and purpose.
• Delivered Global Talent Brand campaigns in partnership with HR, Recruiting, Advertising & Social, Digital, Content Strategy and Creative teams.
• Co-led new European advertising and content partnership with Hearst media focused on inclusion and diversity through Accenture people stories in Cosmo, Harper's Bazaar, Elle and Esquire, amplified through employee.
• Co-led development of new Global Talent Brand campaign to be leveraged by 50+ countries globally for local candidate marketing, driving brand consistency, comms and connectivity. In partnership with creative team.

• Led Portugal Software & Platform recruitment marketing strategy, managing complex European and country stakeholder relationships to successfully deliver applications for business critical roles.
• Developed and implemented country strategic framework, brand and comms templates, content and tools for candidates and employees, driving awareness of Accenture as an employer of choice.
• Coordinate with Global Talent Brand team and European Sourcing Center to ensure recruitment marketing strategy aligns for candidates, employees and clients.

Developed differentiating M+C campaigns to strengthen and promote Accenture’s brand within stakeholders with a focus on recruitment marketing, people engagement comms, advertising & social media, media relations, financial services marketing, alumni community and corporate citizenship.

Developed and implemented the business plan for new products aiming at the consolidation of YDreams brand awareness both in local and international markets through strategic business partnerships.

Developed and implemented marketing plan for the interactive advertising division at YDreams, including promotional campaigns at the point-of-sale, participation in national and international events (UK, Brazil, Italy and Spain), submission to international advertising award festivals, marketing research, benchmark and competitor’s analysis.

Implemented communications strategy for the accomplishment of the School’s institutional objectives, with a focus on corporate comms, academic events and job fairs, market research, digital communications and promotional materials development.

Pgd, Advanced Marketing Program

Erasmus, Communication Sciences

Ms, Communication & Media Studies