Hey there! I am a Master of Science graduate in Marketing Analytics from Simon Business School and have a proven background in advertising and insights. Enhancing media strategies, QAs, and improving the user experience in the marketing funnel What I Excel At:- Developing business and brand strategies- Coordinate digital campaigns and all associated revenue for digital opportunities- Analyzing data to derive insights for strategic decision-making (SQL, R, Tableau, and Excel)- Coordinate media planning across owned and paid media- Ad-hoc analysis based on social listening and audience data to identify demographic and behavioral - Pull data from research tools, dashboards, and data files (Nielsen Social) to gather insights about campaign performance and reach frequency- Price and Revenue analysis for subscription and digital media proposals Skills: Excel (pivot tables, VLOOKUP, solver) | SQL (queries, CTEs, functions) | R (Cluster Analysis, K- mean, Regression, T-value) | Tableau (Dashboards) | Pricing Strategy | Cost/Benefit Analysis using Excel | Marketing Strategies | Google Analytics | CRM | Promotional Tactics | Sales | A/B Testing | KPI | Advertising | Media Planning | Media buying for Social Media | Media Buying for TV and Radio (CTV, AVOD, OTT).Curiosity: I geek out while overanalyzing every plot twist, character arc, and cinematic detail in movies. I also love to write stories and poems, and my fascination with Italian culture is enormous just like my enthusiasm to learn new languages.Languages: English (Fluent) | Portuguese (Fluent) | Spanish (Professional) | Hindi (Beginner)